Ever since Vice decided to get into the cable TV game, the self-assured digital news and lifestyle publisher has been under the microscope. That came blaringly to the fore last month when Variety reported that Vice's web traffic plunged in February. But after free-falling 17.4 percent, from 59.5 million unique visitors in January to 49.2 in February, Vice rebounded nearly all the way back in March, drawing 58.3 million uniques. So what caused Vice's huge fall—and subsequent Phoenix-like rise—the past two months? Ironically, it was smaller sites that Vice bundles with its own traffic in an effort to boost its overall numbers for sales purposes. A deeper look into comScore data shows that Vice itself didn't drop at all—unique visitors on Vice.com and its owned and operated channels like Broadly and Noisey actually gained visitors in each of the first three months of 2016. In March, Vice had its best month ever with its content garnering 27.9 million uniques. Like other digital publishers, Vice engages in practice known as "traffic assignment," handling ad sales for smaller viral destination sites like OMGFacts, Dose and Distractify and counting their traffic numbers. The February drop came from Distractify, whose visitors declined 68 percent from January. (Those extra sites collectively rebounded 28.5 percent in March.) This practice, while giving Vice and its advertisers a traffic boost, can also have an adverse affect because of the volatile nature of these sites. ... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-15 00:00:00 UTC ]
If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To... Continue reading at AdWeek
[ AdWeek | 2014-10-08 00:00:00 UTC ]
More news stories like this
Media startup founders apparently didn't get that memo that now's a pretty bad time to be in the publishing business. So, are they crazy? The post You’d have to be crazy to start a media company, right? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-20 00:00:00 UTC ]
More news stories like this
TV networks are gearing up for their flashy presentations, which represnt the kick-off to negotiations with advertisers over fall prime-time programming.As has been the case over the past several years, plenty of other digital media companies and publishers are also vyying for marketers' TV... Continue reading at Advertising Age
[ Advertising Age | 2014-02-19 00:00:00 UTC ]
More news stories like this
The media company that brought you comic books starring Martha Stewart and Hillary Clinton have announced they will release a comic book about embattled chef Paula Deen, after being urged by Deen fans. Continue reading at ABC News
[ ABC News | 2013-07-12 00:00:00 UTC ]
More news stories like this
Cygnus Business Media CEO John French, who was brought on three years ago just as the b-to-b media company came out of bankruptcy protection, has spent that time making some dramatic moves in an effort to turn the company around. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this
Tribune Co. has hired investment bankers to advise the media company on the sale of its newspaper publishing unit, according to a source familiar with the matter. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-02-27 00:00:00 UTC ]
More news stories like this
According to Fortune, the media giant is meeting with a reps from Meredith--but nothing's been confirmed. Could Time Warner be following in the steps of News Corp. and considering spinning off its publishing division? According to a report by Fortune (a Time Inc. publication), the media... Continue reading at Fast Company
[ Fast Company | 2013-02-14 00:00:00 UTC ]
More news stories like this
Time Inc. has named Martha Nelson as editor-in-chief of the media company. The company said Tuesday that Ms. Nelson is the first woman in the company's 90-year history to hold the role. She has worked for Time Inc. for 20 years and has been editorial director since 2010. She will assume the top... Continue reading at Crains New York
[ Crains New York | 2012-12-19 00:00:00 UTC ]
More news stories like this
Is there a future for tablet-only publications? The last few weeks have cast an ominous shadow over this niche industry following substantial staff cuts at News Corp.'s The Daily and a decision by the Huffington Post to give up on charging for its iPad magazine after just five issues. While... Continue reading at AdWeek
[ AdWeek | 2012-08-09 00:00:00 UTC ]
More news stories like this
We believe contextualized commerce is the future, says Michela OConnor Abrams, president and publisher of Dwell. We believe everybody, no matter from which point theyre starting, now is going in that direction. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
More news stories like this
Lets start with two truths. First, publishers need cutting-edge technology to hook an audience through todays digital media channels of the Web, mobile, social, and search. And, second, the breakthrough technology cant just be about product design -- its got to go beyond to create... Continue reading at AllThingsD
[ AllThingsD | 2011-09-02 00:00:00 UTC ]
More news stories like this
In a white paper titled The Media Company of the Future: The Revolution Goes On, consulting firm AMR International Consulting Inc. outlines the steps it says traditional companies must take to incorporate technological advances into their business model and stay competitive against New world... Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-27 00:00:00 UTC ]
More news stories like this
Written By: Charlotte Williams Publication Date: Tue, 22/02/2011 - 09:15 Expanded digital delivery and sales in emerging markets have led Taylor & Francis parent company Informa to an increase in adjusted operating profit of 1.2% to £313.2m in its latest financial year. In its results, for... Continue reading at The Bookseller
[ The Bookseller | 2011-02-22 00:00:00 UTC ]
More news stories like this
Expect much higher capital expense costs and much greater need for in-house digital development skill. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-05 00:00:00 UTC ]
More news stories like this