Ever since Vice decided to get into the cable TV game, the self-assured digital news and lifestyle publisher has been under the microscope. That came blaringly to the fore last month when Variety reported that Vice's web traffic plunged in February. But after free-falling 17.4 percent, from 59.5 million unique visitors in January to 49.2 in February, Vice rebounded nearly all the way back in March, drawing 58.3 million uniques. So what caused Vice's huge fall—and subsequent Phoenix-like rise—the past two months? Ironically, it was smaller sites that Vice bundles with its own traffic in an effort to boost its overall numbers for sales purposes. A deeper look into comScore data shows that Vice itself didn't drop at all—unique visitors on Vice.com and its owned and operated channels like Broadly and Noisey actually gained visitors in each of the first three months of 2016. In March, Vice had its best month ever with its content garnering 27.9 million uniques. Like other digital publishers, Vice engages in practice known as "traffic assignment," handling ad sales for smaller viral destination sites like OMGFacts, Dose and Distractify and counting their traffic numbers. The February drop came from Distractify, whose visitors declined 68 percent from January. (Those extra sites collectively rebounded 28.5 percent in March.) This practice, while giving Vice and its advertisers a traffic boost, can also have an adverse affect because of the volatile nature of these sites. ... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-15 00:00:00 UTC ]
News tagged with:
#cable channel
#media company
Last April, the business news publisher Quartz stunned the media industry by removing its three-year-old paywall, a move designed to expand its general readership at the potential expense of its paid membership business. One year later, the pivot serves as a valuable, if limited, case study in... Continue reading at AdWeek
[ AdWeek | 2023-05-04 06:00:00 UTC ]
More news stories like this | News stories tagged with:
#media industry
#move designed
#case study
#news publisher
Plan comes amid waves of media layoffs and closures, including shuttering of BuzzFeed NewsVice, the global news publisher and TV company that was once valued at nearly $6bn (£5bn), is reportedly close to filing for bankruptcy.The company, whose assets include Vice News, Motherboard, Refinery29... Continue reading at The Guardian
[ The Guardian | 2023-05-02 14:10:53 UTC ]
More news stories like this | News stories tagged with:
#tv company
#media layoffs
#vice tv
#sale talks
#$6bn 5bn
#news publisher
Now a co-founder of Semafor, formerly of Politico, BuzzFeed and the New York Times, the author expertly pulls readers inBen Smith is a willing passenger on the rollercoaster also known as the internet. He reported for Politico, was founding editor-in-chief at BuzzFeed News and did a stint as a... Continue reading at The Guardian
[ The Guardian | 2023-04-29 06:00:28 UTC ]
More news stories like this | News stories tagged with:
#buzzfeed news
#ben smith
#keen eye
#sharp wit
#tucker carlson
#penguin random house
BuzzFeed News' closure represents the struggles of news media, but larger, the mismanagement of digital media properties in a world of consolidation. Continue reading at Digiday
[ Digiday | 2023-04-24 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#social traffic
#gave life
#buzzfeed news
#news media
#digital media
Profound, big-hearted, and raw, the adaptation of bestselling book Tiny Beautiful Things is powerful television. Its writer talks grief, sorrow and being friends for life with Reese WitherspoonIn 2011, a little-known fortysomething author called Cheryl Strayed was about to become huge. She had... Continue reading at The Guardian
[ The Guardian | 2023-04-05 05:00:25 UTC ]
More news stories like this | News stories tagged with:
#heroin addiction
#desperately wanted
#big screen
#reese witherspoon
#bestselling book
The MoCCA Art Fest 2023, an annual indie comics and graphic novel festival held April 1-2, clocked record attendance in its return to New York's Metropolitan Pavilion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#metropolitan pavilion
#graphic novel
The novelist on his latest book, a Charles Manson-inspired work written in slang, his love of the band Mogwai and the trials of sorting post for Royal MailRichard Milward, 38, grew up in Middlesbrough and lives in London. He is the author of three previous novels: Apples, published when he was... Continue reading at The Guardian
[ The Guardian | 2023-03-18 18:00:17 UTC ]
More news stories like this | News stories tagged with:
#mervyn peake
#spending time
#ll return
#memoir
One of the least expected announcements at The Game Award creator Mike Mignola and Dark Horse helped pen the story, and the cel-shaded look is more than a little reminiscent of what you saw on paper. b of Wyrd, a roguelite (read: purposefully brutal and repetitive) brawler that revolves around... Continue reading at Engadget
[ Engadget | 2022-12-09 01:42:13 UTC ]
More news stories like this | News stories tagged with:
#xbox series
#release date
#comic book
I’m a daily runner. When I run varies, depending on the day’s contours, but I always lace up and head out. Earbuds in, audiobook on, running app ready to track my slow miles along semi-rural roads. Often, I don’t want to go. No matter how much I practice, I find running difficult. When I was […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-08 09:53:23 UTC ]
More news stories like this | News stories tagged with:
#vice versa
#audiobook
Sales in the religion category increased 21.9% in 2021, according to figures released by the AAP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-28 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#religion presses
#figures released
With more than 300,000 audiobook titles available to purchase a la carte, Spotify says this is ‘just the beginning.’ After taking on Apple and Pandora, Spotify appears to be setting its sights on Amazon.Read Full Story Continue reading at Fast Company
[ Fast Company | 2022-09-20 17:05:45 UTC ]
More news stories like this | News stories tagged with:
#huge leap
#audiobook business
#audiobook
The annual Barnes & Noble sale is underway and offering 50% off some of the most popular books this year. Continue reading at Book Riot
[ Book Riot | 2022-08-12 16:55:39 UTC ]
More news stories like this | News stories tagged with:
#popular books
Education ministry orders publisher to rectify illustrations of children deemed inappropriateChina’s education ministry has ordered a state-owned publisher to rectify a school textbook that went viral owing to what social media users described as “tragically ugly” and inappropriate depictions of... Continue reading at The Guardian
[ The Guardian | 2022-05-30 09:20:38 UTC ]
More news stories like this | News stories tagged with:
#education ministry
Though the number of exhibitors was down from the last in-person Licensing Expo held in 2019, most exhibitors said they had productive meetings throughout the first day of the conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
More news stories like this |
He was a baseball icon, but his legacy stretched beyond the sport, writes Kostya Kennedy. Continue reading at The Washington Post
[ The Washington Post | 2022-04-08 12:00:48 UTC ]
More news stories like this | News stories tagged with:
#jackie robinson
#civil rights
Amazon released a fantastic new Kindle Paperwhite in late 2021 and right now it’s available for $45 less than usual. The online retailer has cut the price of the 32GB Kindle Paperwhite Signature Edition to $145, which is down from $190. We reviewed the new Paperwhite in December and gave... Continue reading at PC World
[ PC World | 2022-02-07 15:11:41 UTC ]
More news stories like this | News stories tagged with:
#amazon released
#kindle paperwhite
#8-inch display
#6-inch display
#online retailer
#previous version
#signature edition
#kindle
Led by the fiction categories, unit sales of print books rose 8.9% in 2021 over 2020 at outlets that report to NPD BookScan. 825.7 million print units were sold last year, a jump of nearly 68 million over 2020 and a whopping 132 million over 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#print books
‘The main reason I'm here is to support the fair,’ says Brazilian children's book publisher and IPA vice-president Karine Pansa. The post Karine Pansa: IPA’s Vice-President On Frankfurt’s Role in Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-22 02:27:54 UTC ]
More news stories like this | News stories tagged with:
#publishing appeared
#karine pansa
#main reason
#book publisher
#children's book
The novels longlisted for the 2021 Booker Prize have seen a huge surge in sales since last week's announcement, with some titles seeing their numbers rise by more than 900%. Continue reading at The Bookseller
[ The Bookseller | 2021-08-05 12:30:26 UTC ]
More news stories like this | News stories tagged with:
#longlisted titles
#booker bounce