Uh-oh, some publishers see a drop in Facebook traffic

Some social-centric publishers saw double-digit drops in their Facebook referral traffic last month, with some suspecting that this is the flip side of Facebook's pushing Instant Articles (and video) into people’s news feeds. Those initiatives are designed to keep people in Facebook's app, but the downside for publishers is that they're limited in their ability to monetize them. The post Uh-oh, some publishers see a drop in Facebook traffic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-04-08 00:00:00 UTC ]

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Showing Up Every Day: A Conversation with Dewaine Farria, by Matt Gallagher

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In a Moment of Uncertainty, TIME Is Certain of Its 97-Year Mission

In remarkable moments throughout history, news organizations have been there to inform the masses and accurately chronicle what’s happening for posterity’s sake. This is a responsibility TIME magazine has been devoted to for 97 years. The news magazine was a trusted source during The Great... Continue reading at Folio Magazine

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The local crime story that went viral: Chips with Everything podcast

Jordan Erica Webber looks at a local crime brief that defied Facebook’s 2018 algorithm change, one that promised to transform users’ news feeds.In March 2019, journalist Will Oremus was reading through a report on Facebook’s latest publishing trends. One aspect of the study caught his eye.A... Continue reading at The Guardian

[ The Guardian | 2019-04-22 00:00:00 UTC ]
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The standup whose heart stopped live on stage – podcasts of the week

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[ The Guardian | 2019-01-18 00:00:00 UTC ]
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Facebook says it wants to do right by news organizations

Back in January, Facebook announced that it would henceforth de-emphasize posts from brands and publishers in users’ news feeds in favor of ones from friends and family. Media organizations—which have long been dependent on Facebook for traffic, albeit more than a trifle embarassed by that... Continue reading at Fast Company

[ Fast Company | 2018-05-02 00:00:00 UTC ]
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Facing a trust crisis, Facebook offers up even more context about news feed publishers

Facebook has been making attempts to restore people’s trust in what they come across in their news feeds. In the latest example, the company is rolling out new features that aim to give users more information about the publishers and stories they read. Originally conducted as a test last year,... Continue reading at Fast Company

[ Fast Company | 2018-04-03 00:00:00 UTC ]
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As promised, Facebook traffic to news publishers declines again, post news-feed change

Traffic to news publishers has dipped again since Facebook said it would prioritize users' posts in the news feed, according to multiple data sources. The post As promised, Facebook traffic to news publishers declines again, post news-feed change appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-19 00:00:00 UTC ]
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Sorry brands: Facebook says it’ll show more friends and family posts

Facebook said today it will tweak the algorithms that control content in users’ news feeds to show more things that have been shared by friends and family, and less content from advertisers and publishers. The news feed, CEO Mark Zuckerberg said, will show less “passive content” that invites... Continue reading at Fast Company

[ Fast Company | 2018-01-12 00:00:00 UTC ]
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Seventeen in 2017: How a 73-Year-Old Publication Keeps Up With Gen Z, Politics and News Feeds

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[ AdWeek | 2017-12-18 00:00:00 UTC ]
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Facebook always wins: Data shows publishers are buying far more Facebook traffic

Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. The post Facebook always wins: Data shows publishers are buying far more Facebook traffic appeared first... Continue reading at Digiday

[ Digiday | 2017-07-19 00:00:00 UTC ]
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Post too much to Facebook and it will be assumed that you're spreading fake news

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[ Betanews | 2017-07-01 00:00:00 UTC ]
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The year in new platform features and tweaks, ranked

It was a busy year for digital media companies. New features like Facebook Live and Instagram Stories introduced publishers to new content formats and the potential to reach massive audiences. On the flip side, platforms’ priorities constantly seemed to be shifting, which often led to dramatic... Continue reading at Digiday

[ Digiday | 2016-12-22 00:00:00 UTC ]
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Why Relying on Facebook and Google Comes With Trade-Offs for Brands

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[ AdWeek | 2016-09-15 00:00:00 UTC ]
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How cocktails became the new food videos

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[ Digiday | 2016-07-08 00:00:00 UTC ]
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How Gawker is pulling comments into its Facebook Instant Articles

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[ Digiday | 2016-07-01 00:00:00 UTC ]
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Facebook gives friends higher priority in News Feeds

Facebook is to give posts by users' friends and family greater prominence - a move that may challenge professional publishers. Continue reading at BBC World

[ BBC World | 2016-06-30 00:00:00 UTC ]
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As Publisher Reach on Facebook Goes Down, Video Is Going Way Up

Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by... Continue reading at AdWeek

[ AdWeek | 2016-06-30 00:00:00 UTC ]
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BEA 2016: The Okee Dokee Brothers Celebrate America’s Great Outdoors

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[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Uh-oh, some publishers see a drop in Facebook traffic

Some social-centric publishers saw double-digit drops in their Facebook referral traffic last month, with some suspecting that this is the flip side of Facebook's pushing Instant Articles (and video) into people’s news feeds. Those initiatives are designed to keep people in Facebook's app, but... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
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