Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
News tagged with: #marketing team #open road

Other Publishing stories related to: 'Open Road Expands Marketing Team'


New Trends in Book Marketing: Mobile, Millennials and More

For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing #sara lloyd #pan macmillan #virtual worlds


Frankfurt Book Fair Unveils New Opener: Digital Spotlight 2015

Through countless discussions, experiments, challenges, and conferences, the digital transition has been front and center in the publishing industry for over a decade now. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital transition #publishing industry


Library of Birmingham to open six hours at weekends

The Library of Birmingham will be open for just six hours on weekends once planned cuts are introduced. Under the plans, which have seen the library's opening hours slashed from more than 70 hours a week to just 40, the library will be open for six hours on a Saturday, and closed all day on... Continue reading at The Bookseller

[ The Bookseller | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #planned cuts


Digital Evolution in the Spanish Markets: Digital Spotlight 2015

Spanish is the third most widely spoken language in the world after English and Chinese, and the revenue potential of a market consisting of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish markets #digital evolution #revenue potential #publishing sector


Italian children’s sector defies market fall

The children’s sector outperformed the overall market in Italy in 2014, and has been “the saviour of the Italian book market”, according to Associazione Italiana Editori (AIE), the Italian publishers association.  While the Italian book market declined in 2014 (–3.8% in value terms, to €2.56bn)... Continue reading at The Bookseller

[ The Bookseller | 2015-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #italian children #book production


Regional Maine Titles Down East and Dispatch Merge Sales Teams

In what's being described as a "cooperative publishing arrangement," Down East and Dispatch, two regional titles serving the the state of Maine, have agreed to merge their sales teams to cross-sell the two brands. The post Regional Maine Titles Down East and Dispatch Merge Sales Teams appeared... Continue reading at Folio Magazine

[ Folio Magazine | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales teams


5 Big Things Marketers Need to Know From Facebook's Developer Conference

Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content directly #ad business #shopping cart #posting videos #latest step


Best Marketing Campaign award to James Patterson is Missing

Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns #chris judge #marketing campaign #annual awards


O/R Teams with 'Evergreen Review'

Independent publisher O/R Books has partnered with the literary magazine 'Evergreen Review,' in a deal which will see O/R distributing content from the magazine via the press's direct-to-consumer model. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary magazine #independent publisher #distributing content


Spanish-Language Children's Bookstore Opens in Los Angeles

La Librería is the first Spanish-language bookstore for children in Los Angeles County, home to 4.9 million Hispanics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish-language children #bookstore opens #spanish-language bookstore


ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site

One of the biggest names in sports is letting other publications tap into its digital audience.  ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales team #press release #larger reach #trending topics


Three bookshops open

Three new independent bookshops have launched onto the scene in Manchester, Cheltenham and Cornwall. The Suffolk Anthology opened its doors at the end of last month in Cheltenham, run by former GP Helene Hewett as a family business with her two children, selling new titles, with a significant... Continue reading at The Bookseller

[ The Bookseller | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookshops open #independent bookshops #family business


Debut author organises own £200k marketing campaign

A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut author #publicity campaign #first-time author


Scholastic, AAP Team Up On Library Funding

A coalition of publishers and education and industry groups has called on the U.S. Congress to support dedicated school library funding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library funding


5 Tips for Online Book Marketing Today

Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist. The post 5 Tips for Online Book Marketing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
More news stories like this |


Amazon Publishing expands to France

Amazon Publishing has expanded into France, internally hiring Clément Monjou, formerly of its Kindle and Appstore units.  The development of Amazon Publishing Europe has already seen the e-commerce giant set up publishing arms in the UK and Germany, while it has also advertised for positions in... Continue reading at The Bookseller

[ The Bookseller | 2015-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon publishing #publishing arms #dominic myers


Parragon expands Disney franchise in US

Bath-based Parragon is expanding its Disney franchise, including books based on the Frozen and Disney Princess brands, into North America. “Parragon has been offering Disney content through their publishing programs in many international territories, but to date our presence in North America... Continue reading at The Bookseller

[ The Bookseller | 2015-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #parragon publishing #publishing programs #international territories


Bonnier opens Australian adult publisher

Bonnier Publishing is expanding in Australia with a new company based in Melbourne. Bonnier is carving out the adult programme from another one of its Australian companies, The Five Mile Press, to form Echo Publishing. Echo will release about 50 fiction and non-fiction adult titles per year,... Continue reading at The Bookseller

[ The Bookseller | 2015-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier publishing #company based #alexandra maramenides


Vox Opens Video Studio in L.A., Prompting the Question: Are We Nearing Peak Video?

Vox Media -- the digital publisher behind sites like The Verge, SB Nation and Vox.com -- has opened a department in Los Angeles aimed at making more digital video and, possibly, traditional TV.As Vox Creative Director Chad Mumm told The Hollywood Reporter about the new Vox... Continue reading at Advertising Age

[ Advertising Age | 2015-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publisher #sb nation #digital video #traditional tv #hollywood reporter


BuzzFeed to Expand in Canada

BuzzFeed Inc. is expanding in Canada as the online publisher of lists, news and quizzes seeks to boost Web traffic with more targeted content tailored to local tastes. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publisher