Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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EC to reveal plans for 'digital single market'

The European Commission is today (6th May) set to reveal plans for the “digital single market”, to remove barriers to online services across Europe. The plans would mean that customers across the European Union could all access the same digital services and products, including ebooks and... Continue reading at The Bookseller

[ The Bookseller | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reveal plans #european commission #today 6th #online services #european union #digital services #including ebooks


Global E-book Report highlights unequal markets

International ebook markets continue to develop at different rates, with growth in some continental digital marketplaces appearing to have stalled despite increasing activity from global tech companies and local players. Continue reading at The Bookseller

[ The Bookseller | 2015-05-07 00:00:00 UTC ]
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PRH creates one Children's editorial team

Penguin Random House UK Children’s today (6th May) announced it is creating one editorial team in what it described as "the next chapter in the evolution of the PRH UK Children’s division". Continue reading at The Bookseller

[ The Bookseller | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial team #today 6th


Day opens online shop selling UKYA merchandise

Author Susie Day is hoping to promote YA books written by British and Irish authors through an online shop selling UKYA-branded merchandise.   The ‘We Have Crisps’ shop is currently selling tote bags, vest tops and t-shirts featuring the names ‘Patrick & Bali. Sarra & Non’,... Continue reading at The Bookseller

[ The Bookseller | 2015-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sarra manning #irish authors #bali rai #james dawson


Trade wary of children's market boom

Editors, agents and booksellers have told The Bookseller they worry that authors are failing to reap the benefits of growth in the children’s book market. With 2014 being a record year for children’s books—sales of which grew 9.1% year on year to a value of £336.5m, according to Nielsen... Continue reading at The Bookseller

[ The Bookseller | 2015-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agencies #record year #1% year #book market #large number


Two Booksellers, 13 Bookstores, Six Days! A Road Trip Photo Essay

Two Massachusetts booksellers take advantage of Children's Institute 3's California location to take a bookstore tour of the California coast. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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BEA 2015: China: Global Market Forum Exhibitors

China is the focus country of this year's Global Market Forum, and the delegation is the largest that BEA has ever seen. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #focus country


Vintage and Burberry team up for cloth-bound Chatwin

Vintage is publishing a limited edition box set of some of novelist and travel writer Bruce Chatwin’s books, in collaboration with British luxury brand Burberry.  Continue reading at The Bookseller

[ The Bookseller | 2015-05-01 00:00:00 UTC ]
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Twitter boss confirms plans to expand curated 'experiences' to all users

Users should not panic about a Facebook-style filtered timeline just yet, but Dick Costolo says curation will happen for ‘logged in users’ as well as passing visitorsTwitter will expand its efforts to “curate” tweets and media for its users, according to chief executive Dick Costolo, although... Continue reading at The Guardian

[ The Guardian | 2015-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published early


Publishers' Forum opens in Berlin: 'Reconstructing Publishing'

The 2015 edition of Publishers' Forum opened Tuesday (27th April) in Berlin with a determined tagline and programming to match: "How to Reconstruct Publishing: Competing Visions, Channels, and Audiences." Continue reading at The Bookseller

[ The Bookseller | 2015-04-28 00:00:00 UTC ]
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WSJ now has a 40-person video team cranking out 40 videos a day

Like other traditional publishers, The Wall Street Journal is trying to promote digital video viewing on its own site rather than distribute video widely to other platforms that it can't monetize. On the eve of its third NewFronts presentation, the Journal described how it uses interactive... Continue reading at Digiday

[ Digiday | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post wsj #day appeared #traditional publishers #newfronts presentation #interactive video #boost engagement


Crowdfunding as a Source of Book Marketing Power

More than money, crowdfunding offers valuable feedback to authors, as they learn the fundamentals of speaking directly to readers, argues Deborah Emin. The post Crowdfunding as a Source of Book Marketing Power appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post crowdfunding


Book Marketing Today: It’s Not B2B or B2C, But E2E

Publishers need to focusing on developing fans for books, not merely marketing them, argues Lance Fensterman, founder of ReedPop and producer of BookCon. The post Book Marketing Today: It’s Not B2B or B2C, But E2E appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-27 00:00:00 UTC ]
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Digital Evolution in the Spanish Markets

Spanish is the third-most-widely-spoken language in the world, after English and Chinese, and the revenue potential of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish markets #digital evolution #revenue potential #publishing sector


Blackbird Books opens in Ireland's County Meath

A new independent bookshop has opened in Navan in Ireland, selling new books with a focus on children’s literature.  Last weekend husband and wife team Shane and Lorraine Breslin “quietly opened” Blackbird Books on the Old Corn Market in Navan, County Meath, which is about a 40-minute drive... Continue reading at The Bookseller

[ The Bookseller | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #county meath #independent bookshop


VIDEO: India's tough market for booksellers

One of India's most influential publishers tells the BBC that it's 'very hard' to make money in the Indian book industry. Continue reading at BBC World

[ BBC World | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tough market #make money


Facebook Opens Branded Video Program on YouTube's Anniversary

On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age

[ Advertising Age | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #10th anniversary #facebook announced #vox media #creative shop


Latin American Digital Markets to Rise 10-15% by 2020

A new report from German ebook distribution platform quantifies the anticipated growth of digital publishing across Latin America. The post Latin American Digital Markets to Rise 10-15% by 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #latin america


'Expanding' Myriad signs six

Myriad Editions has signed six new books for 2016 following last week’s London Book Fair, as well as signing a new distribution deal for its international markets.  Continue reading at The Bookseller

[ The Bookseller | 2015-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #myriad signs #myriad editions #distribution deal #international markets


Facebook Tweaks Cause Concern Among Marketers, but Not Necessarily Panic

Facebook today unveiled changes to the way its news feed algorithm distributes page posts, giving more credence to posts by users' friends than from publishers. For instance, news articles with many likes and comments have typically appeared high up in users' news feeds, but that is being... Continue reading at AdWeek

[ AdWeek | 2015-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #menlo park #advertising program #evolve media #start paying #elite daily