Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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Bath-based Parragon is expanding its Disney franchise, including books based on the Frozen and Disney Princess brands, into North America. “Parragon has been offering Disney content through their publishing programs in many international territories, but to date our presence in North America... Continue reading at The Bookseller
[ The Bookseller | 2015-03-19 00:00:00 UTC ]
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Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist. The post 5 Tips for Online Book Marketing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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Bonnier Publishing is expanding in Australia with a new company based in Melbourne. Bonnier is carving out the adult programme from another one of its Australian companies, The Five Mile Press, to form Echo Publishing. Echo will release about 50 fiction and non-fiction adult titles per year,... Continue reading at The Bookseller
[ The Bookseller | 2015-03-18 00:00:00 UTC ]
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Vox Media -- the digital publisher behind sites like The Verge, SB Nation and Vox.com -- has opened a department in Los Angeles aimed at making more digital video and, possibly, traditional TV.As Vox Creative Director Chad Mumm told The Hollywood Reporter about the new Vox... Continue reading at Advertising Age
[ Advertising Age | 2015-03-12 00:00:00 UTC ]
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BuzzFeed Inc. is expanding in Canada as the online publisher of lists, news and quizzes seeks to boost Web traffic with more targeted content tailored to local tastes. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-12 00:00:00 UTC ]
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The Book Marketing Society (BMS) has appointed Miranda McKearney as its new chair. McKearney, founder and former c.e.o. of charity The Reading Agency, takes on the role from previous chair Martin Neild, who has stepped down after five years. McKearney stepped down from her role at The Reading... Continue reading at The Bookseller
[ The Bookseller | 2015-03-11 00:00:00 UTC ]
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Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game. […] The post Tapping Into the Minecraft Audience to Market Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-11 00:00:00 UTC ]
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Two Roads has acquired a début novel that has been picked by Oprah Winfrey for her Book Club 2.0. Lisa Highton bought British Commonwealth rights excluding Canada to Ruby by Cynthia Bond from Lance Fitzgerald at Crown US. Ruby is an “epic, unforgettable story of a man determined to protect the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-11 00:00:00 UTC ]
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HarperCollins is creating two new Spanish-language publishing divisions: HarperCollins Español and HarperCollins Iberica. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-09 00:00:00 UTC ]
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Amazon has opened a flagship store on Chinese competitor Alibaba Group Holding’s consumer-to-consumer site, Tmall.com. Amazon’s store on the site launched this week and so far offers a limited range of products including imported food, women’s shoes, toys and kitchen equipment, the Wall Street... Continue reading at The Bookseller
[ The Bookseller | 2015-03-07 00:00:00 UTC ]
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Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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Among the suggestions to improve Greece's economy has been the prescription that it deregulate the book market, yet several people oppose this view. The post Should Greece Should Deregulate Its Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-05 00:00:00 UTC ]
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Miriam Robinson, former head of marketing at Foyles, is to become programme director for The Bookseller’s annual Marketing & Publicity Conference, to be held in June. Robinson led Foyles' widely-admired strategy to involve trade partners in the creation of the new Charing Cross Road... Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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Ronald Schild, CEO at Germany's MVB, discusses developments in German ebook sales — which still command just a single digit market share — and the Tolino ebook platform. The post In Germany: Ebooks Less Than 10% of Market, Tolino Grows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
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Campaigns promoting humorous safety tips for children, a book by astronaut Chris Hadfield and a guide to getting the style and attitude of Parisian women won big at the Book Marketing Society’s Best Campaign meeting for the Christmas season. The meeting was held at Simon & Schuster’s... Continue reading at The Bookseller
[ The Bookseller | 2015-02-26 00:00:00 UTC ]
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Exeter-based independent children's publisher Pedigree is expanding its education range based on licensed characters, with titles featuring Postman Pat, Barbie and Angry Birds due this year. Continue reading at The Bookseller
[ The Bookseller | 2015-02-26 00:00:00 UTC ]
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It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at Digiday
[ Digiday | 2015-02-24 00:00:00 UTC ]
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Children’s publishers and agents have said that the maturation of many book markets globally, in addition to the economic downturn, has meant that the number of deals made with international publishers is slowing. Continue reading at The Bookseller
[ The Bookseller | 2015-02-23 00:00:00 UTC ]
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Waterstones’ flagship Piccadilly store is expanding its children’s section after a sales increase of 20%. London regional manager Luke Taylor said the company decided to re-think the space after “the recent explosion in children's sales”, driven by reference, games and educational related... Continue reading at The Bookseller
[ The Bookseller | 2015-02-20 00:00:00 UTC ]
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The owner and staff have come up with a potential solution to keep the San Francisco indie alive, after it announced that the city's new minimum wage laws threatened to shut it down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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