Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
News tagged with: #marketing team #open road

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Tapping Into the Minecraft Audience to Market Books

Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game. […] The post Tapping Into the Minecraft Audience to Market Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market books #huge audience #novels based


McKearney to be chair of Book Marketing Society

The Book Marketing Society (BMS) has appointed Miranda McKearney as its new chair. McKearney, founder and former c.e.o. of charity The Reading Agency, takes on the role from previous chair Martin Neild, who has stepped down after five years. McKearney stepped down from her role at The Reading... Continue reading at The Bookseller

[ The Bookseller | 2015-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #sue wilkinson


Two Roads signs Bond début

Two Roads has acquired a début novel that has been picked by Oprah Winfrey for her Book Club 2.0. Lisa Highton bought British Commonwealth rights excluding Canada to Ruby by Cynthia Bond from Lance Fitzgerald at Crown US. Ruby is an “epic, unforgettable story of a man determined to protect the... Continue reading at The Bookseller

[ The Bookseller | 2015-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oprah winfrey #cynthia bond #unforgettable story


HC Expands Spanish-Language Publishing Efforts

HarperCollins is creating two new Spanish-language publishing divisions: HarperCollins Español and HarperCollins Iberica. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins iberica


Amazon opens online store on Chinese competitor's marketplace

Amazon has opened a flagship store on Chinese competitor Alibaba Group Holding’s consumer-to-consumer site, Tmall.com. Amazon’s store on the site launched this week and so far offers a limited range of products including imported food, women’s shoes, toys and kitchen equipment, the Wall Street... Continue reading at The Bookseller

[ The Bookseller | 2015-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flagship store #kitchen equipment


Google, Beware: Facebook to Open Ad Exchange Powered by LiveRail

Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading at Advertising Age

[ Advertising Age | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display ads #publishers sell #ad exchange #facebook continues #facebook bought #people familiar


Miriam Robinson to direct Marketing & Publicity Conference

Miriam Robinson, former head of marketing at Foyles, is to become programme director for The Bookseller’s annual Marketing & Publicity Conference, to be held in June. Robinson led Foyles' widely-admired strategy to involve trade partners in the creation of the new Charing Cross Road... Continue reading at The Bookseller

[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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Should Greece Should Deregulate Its Book Market?

Among the suggestions to improve Greece's economy has been the prescription that it deregulate the book market, yet several people oppose this view. The post Should Greece Should Deregulate Its Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market


In Germany: Ebooks Less Than 10% of Market, Tolino Grows

Ronald Schild, CEO at Germany's MVB, discusses developments in German ebook sales — which still command just a single digit market share — and the Tolino ebook platform. The post In Germany: Ebooks Less Than 10% of Market, Tolino Grows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ronald schild


Puffin, Pan Mac and PRH win Marketing Society prizes

Campaigns promoting humorous safety tips for children, a book by astronaut Chris Hadfield and a guide to getting the style and attitude of Parisian women won big at the Book Marketing Society’s Best Campaign meeting for the Christmas season. The meeting was held at Simon & Schuster’s... Continue reading at The Bookseller

[ The Bookseller | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan mac #christmas season #simon schuster


Pedigree expands education range

Exeter-based independent children's publisher Pedigree is expanding its education range based on licensed characters, with titles featuring Postman Pat, Barbie and Angry Birds due this year. Continue reading at The Bookseller

[ The Bookseller | 2015-02-26 00:00:00 UTC ]
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WSJ vs. Bloomberg: A tale of two marketing campaigns

It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at Digiday

[ Digiday | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post wsj #marketing campaigns #tough time


Export markets 'mixed' for children's

Children’s publishers and agents have said that the maturation of many book markets globally, in addition to the economic downturn, has meant that the number of deals made with international publishers is slowing. Continue reading at The Bookseller

[ The Bookseller | 2015-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international publishers #export markets #economic downturn


Charing Cross Road events for Big Green Bookshop

The Big Green Bookshop is set to hold events at The Old Café – in the former Foyles Charing Cross Road – in an “exciting new partnership.” The Old Café in Foyles’ former home was always a popular venue with literary folk and is still operating after the bookseller moved its flagship store down... Continue reading at The Bookseller

[ The Bookseller | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hold events #literary folk #flagship store #wood green


Borderlands Could Remain Open

The owner and staff have come up with a potential solution to keep the San Francisco indie alive, after it announced that the city's new minimum wage laws threatened to shut it down. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #remain open


Waterstones Piccadilly expands children’s section

Waterstones’ flagship Piccadilly store is expanding its children’s section after a sales increase of 20%. London regional manager Luke Taylor said the company decided to re-think the space after “the recent explosion in children's sales”, driven by reference, games and educational related... Continue reading at The Bookseller

[ The Bookseller | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales increase #company decided #recent explosion #harper lee #related products


Bertelsmann to 'massively expand in Brazil, China and India

Bertelsmann is to “step up” its investments in the education and digital media sectors in Brazil, China and India. The company will also look to expand its existing activities in the areas of TV production, books, magazines and services in the three countries. Continue reading at The Bookseller

[ The Bookseller | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv production


TV's Ad Market Remains Muted in Time Warner Results

The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age

[ Advertising Age | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong growth #conference call #flat market #ad sales #modest improvement


Morgan James Publishing Teams with Aerbook

Morgan James Publishing, which dubs itself a house that functions on the "entrepreneurial" model, is partnering with Aerbook and the Aer.io Retail Network to offer excerpts and sales of its titles via social media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-12 00:00:00 UTC ]
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AP Expands Live Video Offering as 'Slow Television' Grows Online

The Associated Press (AP) is expanding its live video offering as digital publishers from across the media spectrum look to show more live video online.   Multiple live streams will now be available on AP's digital Video Hub platform, which ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #press ap #digital publishers