Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
News tagged with:
#marketing team
#open road
Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue... Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business books
#judge books
Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#blinkbox books
#week launching
#digital reading
#key moments
Departing Blackwells digital director Michael Cashmore went out on a high at FutureBook's panel session on the future of content retailing, urging the industry to emulate the runaway marketing success of the John Lewis Christmas advertisement. Cashmore asked how other industries could be more... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#panel session
#telling stories
Two Roads has acquired The Words in My Hand, a book about a Dutch servant girl’s relationship with René Descartes. Publisher Lisa Highton bought UK rights to the book, by Guinevere Glasfurd, from Veronique Baxter at David Higham. Set in the 17th century Dutch Republic, it tells the story of... Continue reading at The Bookseller
[ The Bookseller | 2014-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#veronique baxter
#david higham
Following the appointment of Sabrina McCarthy as senior v-p, group sales at Perseus Books, part of CEO David Steinberger's restructuring efforts, the publisher announced further reorganization to its sales division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales team
#group sales
#perseus books
#restructuring efforts
#publisher announced
#sales division
Alison Rich, v-p and executive director of publicity for Doubleday, will take on the additional role of associate publisher for Knopf Doubleday imprint Nan A. Talese Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#additional role
#associate publisher
Jason Bartholomew reports on international rights markets for Hachette books. Germany is a stalwart, southern Europe suffers and emerging markets are rising. The post Hachette UK Sees Flux in Global Rights Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette books
#emerging markets
The Associated Press will continue its efforts to retain U.S. newspaper publishers next year, adding an intermediate service level and a “shared news desk” for increased state coverage, says President and CEO Gary Pruitt. E ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newspaper publishers
What's the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of course.At least, that's what Derek Jeter seems to think, having launched The Players' Tribune just four... Continue reading at Advertising Age
[ Advertising Age | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional media
#rapid growth
#digital publishing
The race for the Christmas number one title is wide open this year, with no outstanding contender for the top spot. Seven national retailers, along with prominent indies, have told The Bookseller their predicted top five titles for Christmas across all genres, with many maintaining it is still... Continue reading at The Bookseller
[ The Bookseller | 2014-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christmas number
#wide open
#national retailers
#autobiography hodder
Two Roads has acquired rights to memoir of addiction and recovery by Salon.com’s Sarah Hepola. Publisher Lisa Highton bought UK rights to Blackout from Rachel Clements at Abner Stein. The book is described as “funny and moving”, and tells the story of how Hepola, “a single woman with a rising... Continue reading at The Bookseller
[ The Bookseller | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#acquired rights
#rachel clements
#abner stein
The publisher has partnered with Blumhouse Productions, the company behind genre franchises like 'Paranormal Activity' and 'The Purge,' on a new multi-format publishing program, Blumhouse Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#production company
#paranormal activity
When sales of ebooks doubled in 2011 over 2010, it seemed as if the mass market paperback format might quickly sink into oblivion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebooks doubled
France's Hachette Livre has extended its stake in Azbuka Atticus, Russia's ninth largest publishing conglomerate. The post France’s Hachette Expands Interests in Russia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post france
#russia appeared
#hachette livre
Marvel has its first superhero movie starring a woman up front. You will not believe what she had to do to get here.It's a big day for diversity in comic book adaptations: Marvel Studios announced that that African asskicker Black Panther would get his own film in 2017 and Ms. Marvel would get... Continue reading at Fast Company
[ Fast Company | 2014-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#african american
Sales of Halloween-themed children’s books increased by more than 65% in the fortnight ending 11th October, as booksellers across the UK gear up for one of their busiest Halloweens yet. A search of terms such as “vampires”, “witches” and “ghosts” in the Nielsen BookScan TCM 5,000 revealed that... Continue reading at The Bookseller
[ The Bookseller | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#volume sales
#28th september
#previous fortnight
#time period
Voting begins today on Kindle Scout, Amazon’s new crowdsourced publishing program, letting readers preview and vote on which unpublished manuscripts they believe should be published. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle scout
#unpublished manuscripts
Sweden's book market is bracing for the launch of Amazon, where ebooks are hamstrung by high taxes and print books are still relatively affordable. The post Will Amazon Disrupt Sweden’s Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
#high taxes
#print books
A tug of war between Google and German publishers over how online news content is displayed in search results has ended in surrender (for now) for the publishers — who have grudgingly agreed the search giant can display snippets of their co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#market power
#german publishers
#search results
#search giant
#display snippets
HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harpercollins uk
#promote books