Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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Eyes on the prize for children's market

In the past 20 years, the number of prizes geared towards children’s books has trebled,... Continue reading at The Bookseller

[ The Bookseller | 2014-07-04 00:00:00 UTC ]
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Authors Pen Open Letter to Amazon About Hachette Dispute

Two weeks ago bestselling author Douglas Preston began quietly circulating a letter to other writers that encourages readers to write to Amazon CEO and founder Jeff Bezos. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-03 00:00:00 UTC ]
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Schultz, Chandrasekaran Team Up on Vet Book

Knopf will release "For Love of Country: What Our Veterans Can Teach Us About Citizenship, Heroism, and Sacrifice" by Starbucks CEO Howard Schultz and Rajiv Chandrasekaran, senior correspondent and associate editor of the "Washington Post," on November 4. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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Kensington Expands Distribution Deal With PRH

After many years as a distribution-only client of Penguin, Kensington Publishing has inked an expanded sales and distribution agreement with the newly combined Penguin Random Publisher Services, the Penguin Random House distribution unit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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S&S Opens E-Book Lending to All Libraries

Following “a successful pilot program” in 20 select library systems, S&S will now open its catalog of ebooks to all libraries nationwide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-26 00:00:00 UTC ]
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Gollancz and Waterstones team up for SFF Festival

Gollancz is to hold a one-day multi-media science fiction and fantasy festival at Waterstones... Continue reading at The Bookseller

[ The Bookseller | 2014-06-25 00:00:00 UTC ]
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Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek

[ AdWeek | 2014-06-25 00:00:00 UTC ]
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Introducing Your Publishing World Cup “Dream Team”

Who would you have on a book business World Cup dream team? Who would you place up front? On the bench? As manager We humbly submit our own selections. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-23 00:00:00 UTC ]
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Authorbuddies.com Offers Book Marketing Assistance Abroad

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[ Publishing Perspectives | 2014-06-23 00:00:00 UTC ]
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On the Road with Book Trucks

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[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
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Pages on Livernois to Open in Detroit This Fall

Pages on Livernois will open in Detroit this fall, thus doubling the number of general independent bookstores in the Motor City selling new books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-19 00:00:00 UTC ]
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Play the literary World Cup: nominate your all-time top team

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[ The Guardian | 2014-06-19 00:00:00 UTC ]
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NFL Players Inc. and Penguin Team Up for Children’s Books

Penguin Young Readers Group has partnered with NFL Players Inc., the licensing and marketing subsidiary of the NFL Players Association, to create a range of books inspired by National Football League athletes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-19 00:00:00 UTC ]
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Oyster, the Netflix of ebooks, is expanding

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[ Los Angeles Times | 2014-06-18 00:00:00 UTC ]
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Hachette UK merges sales teams

Hachette UK is to create a new sales structure, merging the teams of Little, Brown and Orion, and... Continue reading at The Bookseller

[ The Bookseller | 2014-06-17 00:00:00 UTC ]
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Marissa Mayer: Marketers Need to Embrace Native Ads

CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions... Continue reading at AdWeek

[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Waterstones to open 'The Southwold Bookshop'

Waterstones has announced the opening of its fourth shop in two months in Southwold, Suffolk.... Continue reading at The Bookseller

[ The Bookseller | 2014-06-16 00:00:00 UTC ]
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Market Growth: PW Talks with Gabrielle Langholtz

In "The New Greenmarket Cookbook," Gabrielle Langholtz combines the history of New York City's Greenmarket with profiles of its farmers and recipes from chefs and food writers inspired by its offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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