Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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Booksellers can now apply for aid to prevent homelessness and to pay for funeral costs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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The use of social media and consumer insight do not "replace our gut instinct", The... Continue reading at The Bookseller
[ The Bookseller | 2014-07-08 00:00:00 UTC ]
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Oceano, one of the largest Spanish-language publishers, has finally launched a line of ebook titles out of its Mexico subsidiary aimed at Latin America. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-08 00:00:00 UTC ]
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Speakers from YouTube and Buzzfeed will join representatives from the trade at today’s... Continue reading at The Bookseller
[ The Bookseller | 2014-07-07 00:00:00 UTC ]
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Studies show that two people with the same name tend to like each other. But that’s not why I like James Altucher. I like him because he is provocative and insightful. Altucher is an entrepreneur, chess master, author, comic book lover, and once-wannabe rapper. He’s also very accessible.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-07-04 00:00:00 UTC ]
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In the past 20 years, the number of prizes geared towards children’s books has trebled,... Continue reading at The Bookseller
[ The Bookseller | 2014-07-04 00:00:00 UTC ]
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Two weeks ago bestselling author Douglas Preston began quietly circulating a letter to other writers that encourages readers to write to Amazon CEO and founder Jeff Bezos. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-03 00:00:00 UTC ]
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Knopf will release "For Love of Country: What Our Veterans Can Teach Us About Citizenship, Heroism, and Sacrifice" by Starbucks CEO Howard Schultz and Rajiv Chandrasekaran, senior correspondent and associate editor of the "Washington Post," on November 4. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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After many years as a distribution-only client of Penguin, Kensington Publishing has inked an expanded sales and distribution agreement with the newly combined Penguin Random Publisher Services, the Penguin Random House distribution unit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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Following “a successful pilot program” in 20 select library systems, S&S will now open its catalog of ebooks to all libraries nationwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-26 00:00:00 UTC ]
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Gollancz is to hold a one-day multi-media science fiction and fantasy festival at Waterstones... Continue reading at The Bookseller
[ The Bookseller | 2014-06-25 00:00:00 UTC ]
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Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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Who would you have on a book business World Cup dream team? Who would you place up front? On the bench? As manager We humbly submit our own selections. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-23 00:00:00 UTC ]
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Matthias Matting introduces Authorbuddies.com, a new web site that connects authors from across the world to assist each other with marketing efforts. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-23 00:00:00 UTC ]
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First there were food trucks. Now literacy advocates are filling buses and trucks with a different kind of nourishment—books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
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Which authors would form your literary XI? Penguin have created a literary World Cup and we're joining the fun. Nominate the writers you would pick, and explain which positions you would place them in. We will unveil the Guardian readers' definitive team soonEverything is about football these... Continue reading at The Guardian
[ The Guardian | 2014-06-19 00:00:00 UTC ]
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Pages on Livernois will open in Detroit this fall, thus doubling the number of general independent bookstores in the Motor City selling new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-19 00:00:00 UTC ]
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Penguin Young Readers Group has partnered with NFL Players Inc., the licensing and marketing subsidiary of the NFL Players Association, to create a range of books inspired by National Football League athletes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-19 00:00:00 UTC ]
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Oyster, the ebook subscription service, has launched a new version of its app that is available for Android devices as well as Amazon Kindle Fire and Barnes & Noble Nook tablets. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-06-18 00:00:00 UTC ]
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CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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