Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
News tagged with: #marketing team #open road

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Ciudad de Libros/Open Road Español Launches

The global Spanish-language ebook venture formed by Open Road Media and Barcelona Digital Editions, has released its first 40 ebooks in Spanish. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
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What Marketers Should Know About Buying Publishers' Custom Audiences

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things publishers #ad networks #fighting back #media agencies #playing field


8 Ways Oyster Books Can Rule the Ebook Subscription Market

In the six months since its debut, the $14 million Oyster ebook subscription platform has yet to take off. What's lacking? What could be improved? We advise. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-25 00:00:00 UTC ]
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Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian

[ The Guardian | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study showing #step back #communications agency


Facts and Numbers on the Korean Book Market: Digital Publishing in Korea 2014

A visit to the Gwanghwamun branch of Kyobo, Korea’s largest bookstore chain, provides many clues to the country’s present book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing


SPX Opens 2014 Ignatz Awards Submissions

Submissions are open for SPX’s 2014 Ignatz Awards, which recognize outstanding comics and cartooning works by small presses and creator-owned projects. Deadline for submissions is June 7. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small presses


“Self-Published Authors = 50% of the EBook Market by 2020″

Mark Coker, founder of Smashwords, has made the prediction that self-published books will account for 50% of ebook sales by 2020. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market #mark coker #self-published books #ebook sales


Polish Bookstore Chain Sale Could Reshuffle Market

Poland’s second-largest bookstore chain, Matras, is set to be sold. Potential buyers include book distributor FK Olejesiuk and a consortium of publishers, led by Prószyński. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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Arming Your Sales Team to Sell Programmatic

Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales team #real-time bidding


Pearson Will Distribute Microsoft Titles, Open Store

Beginning April 1, the Pearson Technology Group will take over global distribution for Microsoft Press’ print and digital products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global distribution #digital products


Duly Noted: Expanding Soldier Field for the Super Bowl would be foolish (Video)

Set aside that Soldier Field would have to expand to 70,000 seats -- or 8,500 more than its current capacity for football crowds -- in order to meet the National Football League's minimum stadium size for hosting a Super Bowl, but spending public money on expanding a sports palace doesn't have a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #duly noted #super bowl #media frenzy


New Tribune Publishing CEO Jack Griffin Wants to Develop Company's Marketing Arm

Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age

[ Advertising Age | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment company #marketing arm #newspapers including


'Divergent' film company teams with Sephora for a makeup line

Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #makeup line #upcoming movie #veronica roth #hunger games #makeup products #clothing line


ZocDoc Is Expanding To Cover The Majority Of The U.S.

The startup that lets patients book appointments with doctors online will cover all of the lower 48.ZocDoc, a service that lets patients book appointments with doctors online, announced Wednesday it is expanding from 2,000 cities and towns--roughly 40% of the country's population--to cover the... Continue reading at Fast Company

[ Fast Company | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announced wednesday


Flipboard Acquires CNN's Zite for $60 Million in Bid to Consolidate Reader Market

Flipboard, an app that displays digital media in magazine-like form on tablets, is acquiring one of its smaller competitors, Zite, for a reported $60 million.As part of the deal, Flipboard will get direct access to all CNN content, including video, as well as CNN personalities like Fareed... Continue reading at Advertising Age

[ Advertising Age | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct access #including video #jake tapper #purchase price


'Divergent' film company teams with Sephora for a makeup line (+video)

Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming movie #veronica roth #hunger games #makeup products #clothing line


India’s GLOBALOCAL, Part 2: Innovation, Marketing, Mashups

Day 2 of our coverage of the Frankfurt Book Fair's GLOBALOCAL event in New Delhi takes in talks on innovation and marketing, the Asian marketplace and mashups. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-28 00:00:00 UTC ]
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Chapter 2 Books Stays Open After All

Chapter 2 Books in Hudson, Wis., signed the lease Tuesday on a larger retail space, less than a week before it must vacate its current location. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #current location


LinkedIn opens its blog publishing platform to everyone

A handful of big-shot professionals have long had the freedom to express themselves through LinkedIn's blogging platform, but most careerists have had to sit on the sidelines. Starting today, though, just about everyone can have their voices heard --... Continue reading at Engadget

[ Engadget | 2014-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blogging platform #starting today


Greene & Heaton teams with CompletelyNovel

Self-published platform CompletelyNovel is teaming up with Greene & Heaton literary agency to... Continue reading at The Bookseller

[ The Bookseller | 2014-02-20 00:00:00 UTC ]
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