Interviews The creative writing of the twenty-first century will be remembered for having sanctioned the passage of text from paper to digital support. But is it really true that the author’s cards have disappeared? And how do contemporary authors write... Continue reading >> [ Source: World Literature Today | 2022-02-08 20:43:39 UTC ]
Rowman & Littlefield has reshuffled responsibilities within its sales and marketing team, as it continues to grow internationally. Continue reading >> [ Source: The Bookseller | 2021-01-15 12:11:29 UTC ]
Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading >> [ Source: Publishers Weekly | 2020-12-15 05:00:00 UTC ]
The Quarto Group has appointed Viviane Basset and Dannie Price to its UK campaigns and marketing team. Continue reading >> [ Source: The Bookseller | 2019-08-15 16:04:41 UTC ]
HQ has strengthened its marketing team, taking on Jennifer Breslin and Joanna Kite. Continue reading >> [ Source: The Bookseller | 2018-12-20 00:00:00 UTC ]
Hearst is joining the experiential marketing world with an installation created for Netflix and its hit teen show "13 Reasons Why."The publisher is erecting a wall of actual high school-like lockers on both coasts where people can take Polaroids, write confessionals on the snapshots, and post... Continue reading >> [ Source: Advertising Age | 2018-05-18 00:00:00 UTC ]
Granta Publications has appointed Foyles' head of marketing Simon Heafield to a new role following a restructure of its sales and marketing team, triggered by the departure of sales, marketing and digital director Iain Chapple. Continue reading >> [ Source: The Bookseller | 2018-03-13 00:00:00 UTC ]
On the same day that Lululemon Athletica announced the sudden exit of CEO Laurent Potdevin over a failure to meet company standards, it appointed a new leader for its marketing.The Vancouver-based company on Monday named Celeste Burgoyne, executive VP for the Americas, to handle brand marketing.... Continue reading >> [ Source: Advertising Age | 2018-02-07 00:00:00 UTC ]
Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured by the Book Marketing Society's annual awards revealed at The Bookseller’s Marketing and Publicity Conference, while Simon & Schuster Children's was given a special award for the Best Marketing Team 2015/16. Continue reading >> [ Source: The Bookseller | 2016-06-30 00:00:00 UTC ]
Egmont Books’ marketing director Mike Richards has left the company following a reorganisation of the marketing team. Richards has been in marketing at Egmont for 15 years, promoting authors and brands such as Michael Grant, Lemony Snicket, Jim Smith, Winnie-the-Pooh and Star Wars. He would... Continue reading >> [ Source: The Bookseller | 2015-08-06 00:00:00 UTC ]
Egmont UK is cutting two roles in its marketing team following last year’s merger of its two book businesses. Sales, marketing and PR director Ingrid Gilmore confirmed that two employees will be made redundant, saying: “The restructure means that the marketing team will now consist of five... Continue reading >> [ Source: The Bookseller | 2014-11-27 00:00:00 UTC ]
'Outside counsel advised our marketing team to use Result Source,' Mars Hill Church said of Pastor Mark Driscoll's decision to pay a marketing company to ensure his book was a bestseller. 'While not uncommon or illegal, this unwise strategy is not one we had used before or since, and not one we... Continue reading >> [ Source: The Christian Science Monitor | 2014-03-13 00:00:00 UTC ]
Foyles has strengthened its marketing team and made a series of changes to its bookshop staffing... Continue reading >> [ Source: The Bookseller | 2012-04-24 00:00:00 UTC ]
HarperCollins has made two new hires to its marketing team in a bid to build stronger direct-to-... Continue reading >> [ Source: The Bookseller | 2012-04-18 00:00:00 UTC ]
Written By: Graeme Neill Publication Date: Mon, 11/07/2011 - 09:04 Bloomsbury has bought academic publisher Continuum in a deal worth £20.1m. The publisher described the buy, its sixth in the academic and professional field during the past five years, as "transformational" and said it would... Continue reading >> [ Source: The Bookseller | 2011-07-11 00:00:00 UTC ]
Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as... Continue reading >> [ Source: Publishers Weekly | 2011-06-08 00:00:00 UTC ]