Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
News tagged with: #marketing team #open road

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Speedy growth for Macmillan's Open Research

In the 10 months since its creation as an independent business unit, there has been “enormous” growth at the Open Research arm of Macmillan Science & Education’s Nature Publishing Group and Palgrave Macmillan, its m.d. Sam Burridge (pictured) has said. Continue reading at The Bookseller

[ The Bookseller | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #palgrave macmillan


It's Time to Take a Responsive Approach to Content Marketing

Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age

[ Advertising Age | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content producers #banner ad


In the Name of Content Marketing, Leo Burnett to Share Client Work With Huffington Post

The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age

[ Advertising Age | 2014-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announce monday #in-house team #produce content #ad agency


Audio Hits the Road

On Labor Day weekend, the Audio Publishers Association kicked off what the organization called its “biggest-ever consumer awareness campaign." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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Frankfurt Book Fair 2014: CCC Hosts Open Access Town Hall

At a packed, two-hour town hall in Hall 4.2, the Copyright Clearance Center examined the shift to Open Access publishing, and the next steps in its development. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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Facebook Expands Mobile Ad Net to Make a Run at Google, Yahoo

Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age

[ Advertising Age | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyer #ad unit #drive traffic #mobile sites #sell ads #le monde


New Bookstore to Open in Boston

Former Borders bookseller Kate Layte is opening a 500 sq. ft. general bookstore, Papercuts, JP, in the Jamaica Plain section of the city in November. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general bookstore


Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american express #mobile video


Emma Thompson opens Peter Rabbit library

Actress and writer Emma Thompson has today (29th September) opened a new Peter Rabbit children... Continue reading at The Bookseller

[ The Bookseller | 2014-09-29 00:00:00 UTC ]
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Magazine Metrics Expand Beyond Ad Pages to Digital

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek

[ AdWeek | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers #brenda white #managing partner #big loss #total revenue


French Embassy to Open NYC Bookstore

On Saturday, Albertine bookstore and reading room, with books in English and French, will open its doors across the street from the Metropolitan Museum of Art. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french embassy #reading room


Storytel and Mofibo look for new markets

Two Scandinavian companies offering ebook subscription services, Storytel and Mofibo, are going... Continue reading at The Bookseller

[ The Bookseller | 2014-09-24 00:00:00 UTC ]
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Perseus Restructures International Sales Teams

The Perseus Books Group is integrating its London and New York sales teams, placing them under the control of someone who will take over the newly created role of v-p of international sales and marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international sales


Specsavers teams with PRH for online crime writing

Penguin Random House’s crime community Dead Good Books and Specsavers have teamed up for #... Continue reading at The Bookseller

[ The Bookseller | 2014-09-22 00:00:00 UTC ]
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PA manifesto backs market inquiry

A government-initiated inquiry into the online-physical and ebook sectors in the UK, a digital... Continue reading at The Bookseller

[ The Bookseller | 2014-09-18 00:00:00 UTC ]
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On Books in Translation in the American Market

The German Book Office's Riky Stock spoke to editors and publishers about the factors at play when considering publishing a translation in the US market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american market


Indies First Movement Expands

The ABA will launch a second, larger Indies First/Small Business Saturday campaign this Thanksgiving weekend. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thanksgiving weekend


Authors on the Air September 5, 2014: Mitchell Zuckoff/The Annex Security Team, Christian Rudder

A documentary based on '13 Hours: The Inside Account of What Really Happened in Benghazi' (Twelve, 9781455582273), by Mitchell Zuckoff with the Annex Security Team, will premiere on Friday, September 5 on the Fox News Channel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #documentary based #inside account


Want to Open Your Own Independent UK Bookstore?

Richard Kemp has opened 3 independent UK bookstores and wants to help others open 1,000 more. Here are his top tips for getting started. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top tips