Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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Halloween 'bigger than ever' for children's market

Sales of Halloween-themed children’s books increased by more than 65% in the fortnight ending 11th October, as booksellers across the UK gear up for one of their busiest Halloweens yet. A search of terms such as “vampires”, “witches” and “ghosts” in the Nielsen BookScan TCM 5,000 revealed that... Continue reading at The Bookseller

[ The Bookseller | 2014-10-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #time period #previous fortnight #28th september #volume sales


Amazon's Kindle Scout Open for Voting

Voting begins today on Kindle Scout, Amazon’s new crowdsourced publishing program, letting readers preview and vote on which unpublished manuscripts they believe should be published. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #unpublished manuscripts #kindle scout


Will Amazon Disrupt Sweden’s Book Market?

Sweden's book market is bracing for the launch of Amazon, where ebooks are hamstrung by high taxes and print books are still relatively affordable. The post Will Amazon Disrupt Sweden’s Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print books #high taxes #book market


German Publishers Bow To Google’s Market Power In Ongoing Text Snippets Fight

A tug of war between Google and German publishers over how online news content is displayed in search results has ended in surrender (for now) for the publishers — who have grudgingly agreed the search giant can display snippets of their co ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #display snippets #search giant #search results #german publishers #market power


Is Social Media Marketing Heaven or Hell?

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #promote books #harpercollins uk


Speedy growth for Macmillan's Open Research

In the 10 months since its creation as an independent business unit, there has been “enormous” growth at the Open Research arm of Macmillan Science & Education’s Nature Publishing Group and Palgrave Macmillan, its m.d. Sam Burridge (pictured) has said. Continue reading at The Bookseller

[ The Bookseller | 2014-10-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #palgrave macmillan


Hal Leonard Expands Its Niche

The Hal Leonard Performing Arts Publishing Group (HLPAPG) has long been the book division of Hal Leonard Corp., the largest music publisher in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book division


It's Time to Take a Responsive Approach to Content Marketing

Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age

[ Advertising Age | 2014-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #banner ad #content producers


In the Name of Content Marketing, Leo Burnett to Share Client Work With Huffington Post

The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age

[ Advertising Age | 2014-10-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad agency #produce content #in-house team #announce monday


Audio Hits the Road

On Labor Day weekend, the Audio Publishers Association kicked off what the organization called its “biggest-ever consumer awareness campaign." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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Frankfurt Book Fair 2014: CCC Hosts Open Access Town Hall

At a packed, two-hour town hall in Hall 4.2, the Copyright Clearance Center examined the shift to Open Access publishing, and the next steps in its development. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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Facebook Expands Mobile Ad Net to Make a Run at Google, Yahoo

Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age

[ Advertising Age | 2014-10-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #le monde #sell ads #mobile sites #drive traffic #ad unit #media buyer


Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile video #american express


Magazine Metrics Expand Beyond Ad Pages to Digital

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek

[ AdWeek | 2014-09-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #total revenue #big loss #managing partner #brenda white #media buyers


Emma Thompson opens Peter Rabbit library

Actress and writer Emma Thompson has today (29th September) opened a new Peter Rabbit children... Continue reading at The Bookseller

[ The Bookseller | 2014-09-29 00:00:00 UTC ]
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French Embassy to Open NYC Bookstore

On Saturday, Albertine bookstore and reading room, with books in English and French, will open its doors across the street from the Metropolitan Museum of Art. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #reading room #french embassy


Storytel and Mofibo look for new markets

Two Scandinavian companies offering ebook subscription services, Storytel and Mofibo, are going... Continue reading at The Bookseller

[ The Bookseller | 2014-09-24 00:00:00 UTC ]
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Perseus Restructures International Sales Teams

The Perseus Books Group is integrating its London and New York sales teams, placing them under the control of someone who will take over the newly created role of v-p of international sales and marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #international sales


Specsavers teams with PRH for online crime writing

Penguin Random House’s crime community Dead Good Books and Specsavers have teamed up for #... Continue reading at The Bookseller

[ The Bookseller | 2014-09-22 00:00:00 UTC ]
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