Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
News tagged with: #marketing team #open road

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Read and Eat Bookstore to Open in Chicago

Read and Eat, a bookstore that will specialize in books about food and cuisine, will open in Chicago's Lincoln Park neighborhood in April. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-12 00:00:00 UTC ]
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German print market ends 2014 down 2%

A late spending frenzy was not enough to end a difficult year for German booksellers on a positive note.While sales during Christmas week were up 26% year-on-year, December as a whole was down 2.1% year on year, according to figures provided by trade paper buchreport. Continue reading at The Bookseller

[ The Bookseller | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #difficult year #1% year #german booksellers #positive note #christmas week #26% year-on-year #figures provided


Doha International Book Fair opens in sombre mood

The attack on the French satirical magazine Charlie Hebdo cast a shadow over the opening of the 25th Doha International Book Fair in Qatar on Wednesday (7th January). The French ambassador Eric Chevallier received messages of condolence as he visited the exhibition floor, and the Saudi... Continue reading at The Bookseller

[ The Bookseller | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sombre mood #dark times


Reedsy Debuts Skills Market, Plans Curated Imprint

Reedsy is a self-publishing startup that currently offers its users access to a marketplace of skilled freelance book-production professionals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #users access


Print market solid in 2014

The print book market for 2014 is down just 1.3% by value year on year, the full year's statistics from Nielsen BookScan reveal.  Just under £1.4bn was spent on print books for the 52 weeks ending 27th December, generated from 180.6 million book sales. Year on year the value of the print book... Continue reading at The Bookseller

[ The Bookseller | 2014-12-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full year #print books #sharp contrast #consumer market #fifty shades


Why Content Marketing Is an All-In Proposition

It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at Advertising Age

[ Advertising Age | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dramatic fashion #display ads #hiring writers #news articles #blog posts


This Year's 10 Biggest Shifts, Shake-ups and Surprises in Mobile Marketing

Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek

[ AdWeek | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taco bell #privacy concerns #emarketer predicts #large part #sales needle #menlo park


PRH Expands Donation Campaign

Penguin Random House pledging to donate up to 10,000 more books for posts and tweets using the #GiveaBook hashtag through December 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-22 00:00:00 UTC ]
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10 Must-See Digital Marketing Stats From the Week: Dec. 15-19

Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the... Continue reading at AdWeek

[ AdWeek | 2014-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platform #video channel


New Press Eyes U.S. Market From Thailand

In 2012, Cali Dawson and Gordon Ross, a pair of expats living in Bangkok, made plans to start a new publishing company in Thailand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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Open Letter Book’s Chad Post on the State of Translation

Three Percent and Open Letter Books publisher Chad Post talks with Caitlyn Christensen at Sampsonia Way about the contemporary literary scene, publishing and translation. The post Open Letter Book’s Chad Post on the State of Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #translation appeared #chad post


ALM Buys Kennedy Consulting, Branches Out From Legal Market

 ALM, formerly known as American Lawyer Media, is the largest B2B publisher in the legal market, but it's branching out with its latest acquisition. Continue reading at Folio Magazine

[ Folio Magazine | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest acquisition


Germany's Thalia 'off the market'

Less than four weeks after Advent appointed the investment bank Macquarie to find a buyer for its German bookselling operation Thalia, the US investor has reportedly taken the chain off the market because none of the interested parties was prepared to pay the asking price.   According to... Continue reading at The Bookseller

[ The Bookseller | 2014-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interested parties


PRH UK rethinks its sales teams

Penguin Random House UK has announced a series of appointments in a restructure across its sales teams, with new roles for Martin Higgins, Helen Randles and Sarah Roscoe among them. Also among the changes is a new sales director for Benelux, Germany, France and Austria, following the decision of... Continue reading at The Bookseller

[ The Bookseller | 2014-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales teams #martin higgins #sarah roscoe #sales director


Blackwell's shop opening in High Holborn

Blackwell’s is set to open a new store in London’s High Holborn this Friday (19th December) to capture the Christmas rush. The company closed its Charing Cross Road store in summer this year after 19 years due to falling footfall and sales on the world famous bookselling street, pledging to... Continue reading at The Bookseller

[ The Bookseller | 2014-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas rush


Children's market explored at New York Children’s Book Summit

The first Nielsen Children’s Book Summit convened in New York on Friday (12th December) at the McGraw-Hill Auditorium in midtown, saw over 150 participants attending the day-long meeting organized by Nielsen Book Americas SVP Jonathan Stolper and Bookigee’s Kristen McLean. They worked to be... Continue reading at The Bookseller

[ The Bookseller | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen children #book summit #mcgraw-hill auditorium #kristen mclean


Slate, Whiting Team Up to Celebrate Sophomore Novels

The Whiting Foundation and the Slate Book Review have joined forces on a new campaign that, according to the two partners, aims to "breathe new life into second novels." This year, the initiative, We Second That, recognizes five of the "greatest second novels of the last five years." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joined forces


Colombian Online Library El Libro Total Expands Into Print

Colombia's El Libro Total, a free multimedia online library of more than 45,000 titles, is now expanding into mobile and print editions. The post Colombian Online Library El Libro Total Expands Into Print appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print editions #print appeared


Pulitzer Prizes Expand Eligibility to Magazines

  The Pulitzer Prizes have recognized the country's top journalism for almost a century, and for most of that time, there was just one major requirement for entry: the story had to appear in a printed newspaper. Continue reading at Folio Magazine

[ Folio Magazine | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pulitzer prizes


PRH Firms Up Publishing Operations Team

Penguin Random House announced the senior management appointments of its now-unified publishing operations group, which will be headed by Sue Malone-Barber as senior v-p, director, publishing operations, PRH. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing operations