Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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'Expanding' Myriad signs six

Myriad Editions has signed six new books for 2016 following last week’s London Book Fair, as well as signing a new distribution deal for its international markets.  Continue reading at The Bookseller

[ The Bookseller | 2015-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #myriad signs #myriad editions #distribution deal #international markets


The 10 Most Fascinating Digital Marketing Stats of the Week

The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow. 1. In today's Adweek magazine, we report how several notable publishers told us that Facebook... Continue reading at AdWeek

[ AdWeek | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wall street #digiday reported #total sales


London Book Fair 2015: Decoding the Spanish Language Market

The Spanish language market is not the easiest one to break into. This highlights the importance of cultivating partnerships with international publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international publishers


First Bookstore Dedicated to Self-Published Authors Opens in Florida

Frustrated by a lack of opportunity for indie authors to showcase their work, two Florida writers open a bookstore of their own. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-20 00:00:00 UTC ]
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Wimpy Kid 'Bookseller' Opens Enthusiastic CI 3

The sold-out conference featured the country's newest indie bookstore owner Jeff Kinney. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-20 00:00:00 UTC ]
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The Open Publishing Revolution, Now Behind A Billion-Dollar Paywall

How the rebels behind scholarly publishing app Mendeley—once labeled sellouts—are growing their company after being acquired by Elsevier.In 2013, when Victor Henning announced that his startup Mendeley would be acquired by one of the world's biggest media companies, he knew there would be... Continue reading at Fast Company

[ Fast Company | 2015-04-18 00:00:00 UTC ]
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HarperCollins Hosts Home House London Book Fair Opener

Powerful publishing personalities partied at HarperCollins' annual London Book Fair opening night party , exhibiting the influence the publisher still holds. The post HarperCollins Hosts Home House London Book Fair Opener appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-15 00:00:00 UTC ]
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Manga Publishers Try Games, Erotica to Grow Market

The U.S. manga market is growing again and publishers are turning to related products--from prose tie-ins and games to accessories and apparel--to reel in even more consumers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #manga publishers #manga market


Markets summit for FBF

Frankfurt Book Fair (FBF) is launching a new conference which will focus on seven different publishing markets. “The Markets: Global Publishing Summit” will launch on 13th October 2015, helping publishers around the world to “understand and create partnerships in seven important current and... Continue reading at The Bookseller

[ The Bookseller | 2015-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing markets #helping publishers


Introducing The Markets: Global Publishing Summit

The Frankfurt Book Fair and Publishing Perspectives are launching a new , international publishing conference called The Markets: Global Publishing Summit The post Introducing The Markets: Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-15 00:00:00 UTC ]
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London Book Fair 2015: 3M Expands Cloud Library to U.K. and Beyond

Already in over 1,000 libraries in the U.S. and Canada, users abroad will soon be able to use 3M to borrow library ebooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-14 00:00:00 UTC ]
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Poland’s Book Market Has Big Potential, Many Challenges

IPR License and agent Lucy Abrahams look at the Poland, one of Europe's dynamic developing book markets, one with huge potential but also many challenges. The post Poland’s Book Market Has Big Potential, Many Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post poland #challenges appeared #book market #ipr license #huge potential


Restivo-Alessi to Head HC Foreign-Language Team

Chantal Restivo-Alessi, currently chief digital officer for HarperCollins, has been named to the additional post of executive v-p, international. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
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Marketers and Publishers Find Common Ground on Hot-Button Topic: Viewability

This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of... Continue reading at Advertising Age

[ Advertising Age | 2015-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve put #digital ecosystem #cottage industry #display ads


PP Call for Stories: Spanish and Arabic Publishing Markets

Publishing Perspectives is looking for great stories on the Spanish-language and Arabic book publishing markets. Have you got one to tell? Let us know. The post PP Call for Stories: Spanish and Arabic Publishing Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great stories #pp call


Traditional books on paper open a new chapter of success

As the expansion of ebook sales slow down, enthusiasm for both paperbacks and hardcovers remains strongA former tannery has been magicked into an arts venue, the lights have been dimmed, and a roomful of publishing executives are sitting on creaky wooden floors, cross-legged or knees scrunched... Continue reading at The Guardian

[ The Guardian | 2015-04-11 00:00:00 UTC ]
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The Bookseller Marketing & Publicity Conference 2015

Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside... Continue reading at The Bookseller

[ The Bookseller | 2015-04-10 00:00:00 UTC ]
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HarperCollins graduate scheme re-opens

HarperCollins has reopened its graduate programme for 2015, with applicants now asked to make an application online with a home-made video interview. During the video, applicants will have to describe the best designed product they can think of, and explain how they would persuade a... Continue reading at The Bookseller

[ The Bookseller | 2015-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published author


Expanding Your Content’s Reach In a Post-Print Era

A Q&A with Doug Grinspan, associate publisher of WIRED. The post Expanding Your Content’s Reach In a Post-Print Era appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-07 00:00:00 UTC ]
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How Marketers Can Reach Mobile-Obsessed Multicultural Millennials

"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age

[ Advertising Age | 2015-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile device #mobile devices #targeted ads