Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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Digital Comics marketplace Comixology has renewed its exclusive sales agreement with Marvel Comics, and expanded the deal to include sales via Amazon's Kindle Platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
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#kindle platform
#marvel comics
The International Publishers Association (IPA) has urged Greek finance minister Yanis Varoufakis to protect the country’s reading and book culture during the ongoing financial crisis. In a letter, IPA secretary general Jens Bammel wrote of how the Greek publishing industry has “suffered... Continue reading at The Bookseller
[ The Bookseller | 2015-06-19 00:00:00 UTC ]
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#economic crisis
#book culture
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Amazon's domination of digital comics distribution continues with Marvel's new deal to sell single issues through Kindle.Last April, Amazon took steps to own the comic book industry's digital transition by purchasing comiXology, the leading platform for buying and reading digital comics. Today... Continue reading at Fast Company
[ Fast Company | 2015-06-18 00:00:00 UTC ]
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#digital transition
The German Bookseller and Publishers Association presents statistics for the German book market 2014. Sales are up in nonfiction and at physical bookstores. The post German Book Market 2014: Nonfiction Up, Overall Sales Down appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-17 00:00:00 UTC ]
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#physical bookstores
#german bookseller
Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek
[ AdWeek | 2015-06-17 00:00:00 UTC ]
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#automated fashion
#inventory programmatically
#automated system
#digital properties
Company buys Martini Media, to build luxury publishing division. The post How Evolve Media Is Getting Into the Luxe Market appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-16 00:00:00 UTC ]
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#evolve media
The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one. The post What’s the Holy Grail of Content Marketing? A Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-15 00:00:00 UTC ]
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#content marketing
#holy grail
#book appeared
Bonnier Publishing is looking to expand its fiction division and is recruiting for five managerial roles. The division, which includes children’s imprints Hot Key Books and Piccadilly Press and adult fiction imprints Zaffre and Twenty7, is looking to hire a director/head of export sales, key... Continue reading at The Bookseller
[ The Bookseller | 2015-06-13 00:00:00 UTC ]
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#marketing manager
#pr manager
#export sales
#piccadilly press
#managerial roles
#bonnier publishing
#fiction division
The European Commission has opened a formal antitrust investigation into the way Amazon distributes ebooks and its relationship with publishers. Continue reading at The Bookseller
[ The Bookseller | 2015-06-12 00:00:00 UTC ]
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#european commission
Waterstones stores across the country will host midnight openings to celebrate the release of Harper Lee’s forthcoming novel Go Set a Watchman (William Heinemann), while the company’s flagship Piccadilly shop will host a festival. M.d. James Daunt has called the launch a "thrilling"... Continue reading at The Bookseller
[ The Bookseller | 2015-06-12 00:00:00 UTC ]
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#james daunt
#harper lee
#midnight openings
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The European Commission announced that it has opened a formal investigation into some of the ebook practices of Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-11 00:00:00 UTC ]
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The organisers of the 2015 Shanghai International Children’s Book Fair (CCBF) today (10th June) opened its fellowship programme, which pays for international children’s publishing representatives to attend the fair. 2015 Shanghai Visiting International Publishers programme runs from 10-14th... Continue reading at The Bookseller
[ The Bookseller | 2015-06-11 00:00:00 UTC ]
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#chinese market
#international children
In Madrid, several top ebook distributors meet to discuss mutual challenges in book publishing and the possibility of a common European digital market. The post Ebook Distributors Meet to Discuss Common EU Digital Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
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#book publishing
After purchasing Inkwood Books in Tampa, Fla., a little over two years ago, Stefani Beddingfield is getting her family into the bookselling business. Her sister Julie, who is based in the Northeast, will be opening a second location of the store in New Jersey. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-09 00:00:00 UTC ]
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#bookselling business
E-book share of the UK book market has decreased marginally in 2015. According to findings from Nielsen Book Research, Steve Bohme, UK research director, said that ebook share was up from one in five to one in three between 2012-2014, but down marginally to 29% in the first quarter of 2015. Continue reading at The Bookseller
[ The Bookseller | 2015-06-09 00:00:00 UTC ]
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When children's author Michael Daley decided to self-publish his YA race car thriller as a six-installment serial, he turned to area bookstores for help. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-08 00:00:00 UTC ]
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#local bookstores
The displaced owners of Syria's Bright Fingers Publishing House are opening Pages, a new Arabic and multilingual bookstore in Istanbul, this week. The post Syrians Open New Arabic and Multilingual Bookshop in Istanbul appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-08 00:00:00 UTC ]
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#opening pages
#istanbul appeared
New app helps consumers find their favorite magazines at retail. The post Single-Copy Locator App, MagFinder, Launches in a Shrinking Newsstand Market appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-06 00:00:00 UTC ]
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Read Forward, a Romanian startup which developed the first digital textbook in the Romanian market, launched its first international office in London. The post Romania’s Ebook Developer Read Forward Opens in London appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-05 00:00:00 UTC ]
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#post romania
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To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age
[ Advertising Age | 2015-06-05 00:00:00 UTC ]
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#significant part
#consumer marketing