Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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When it comes to marketing, smaller businesses often lose out to their larger competition because they can't afford sophisticated software tools. Now digital marketing specialist IntellaSphere is looking to give small companies the edge with the launch of its new Freemium service, providing SMBs... Continue reading at Betanews
[ Betanews | 2015-09-15 00:00:00 UTC ]
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#free suite
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Lisa Milton is to join HarperCollins as executive publisher of its Harlequin UK publishing division, with Tim Cooper, UK managing director, departing. The development follows the relocation of the company from its Richmond base to HarperCollins’ office at London Bridge over the summer with the... Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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Abbey Klaassen is joining 360i as its new chief marketing officer following almost a year at the shop's parent company Dentsu Aegis.Ms. Klaassen, a former Ad Age editor and associate publisher, will succeed Amanda Malko at 360i, who is leaving the agency after eight years."When [360i] Chairman... Continue reading at Advertising Age
[ Advertising Age | 2015-09-09 00:00:00 UTC ]
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South African children's book publishing is winning international attention — and awards — as the market evolves beyond being a government-driven sector. The post Agent’s Insight Into the South Africa’s Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-03 00:00:00 UTC ]
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Canongate c.e.o. Jamie Byng, literary agent Juliet Mushens, Goldsboro Books’ owner David Headley and author Malorie Blackman are among the shortlist for the publishing and writing category of the h.Club 100 campaign to find the most influential and innovative people in the UK’s creative... Continue reading at The Bookseller
[ The Bookseller | 2015-09-03 00:00:00 UTC ]
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If we add an alert to one review, what about the others? Readers have different sensitivities; who is to say which details may spoil a book for any one of them?Readers hate spoilers, and one of the sacred duties of the literary editor is to make sure they don’t happen – or if they do, that... Continue reading at The Guardian
[ The Guardian | 2015-08-31 00:00:00 UTC ]
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Through a specially developed app, $250 million in popular ebooks from major publishers will be made available to children in need. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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The continuation of our series on illustrated book publishing in the US looks at the digital market, where sales pale compared to print counterparts. The post Thoughts on the Digital Market for US Illustrated Books (Part 4) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-28 00:00:00 UTC ]
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The London Book Fair has teamed up with PubMatch to launch Global Rights 365@LBF: An exclusive offering from The London Book Fair, facilitating year-round rights business for LBF participants. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-27 00:00:00 UTC ]
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Andrew Rhomberg explains how Jellybooks smart software embedded in ebook ARCs allows publishers to unobtrusively glean crucial pre-pub data from readers. The post Jellybooks: Tracking Reader Engagement for Better Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-26 00:00:00 UTC ]
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Kinokuniya, Japan's largest bookstore chain, has purchased 90% of the print run of Haruki Murakami's new book to encourage readers to go to physical store. The post To Defy Amazon, Kinokuniya Corners the Market on New Murakami appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-25 00:00:00 UTC ]
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Walker is printing exclusive editions of Patrick Ness’ new novel, The Rest of Us Just Live Here, as part of its sales and marketing campaign. The special editions (priced £12.99) are case-bound and hardback, and come with a special print. The first 1,000 copies can be pre-ordered through... Continue reading at The Bookseller
[ The Bookseller | 2015-08-21 00:00:00 UTC ]
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Starting today, some 300 Fantagraphics titles will be available on Amazon’s Kindle Store, as the publisher has renewed and expanded its distribution deal with Comixology and Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-19 00:00:00 UTC ]
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Sort of Books is publishing a collection of supernatural short stories by Sophie Hannah called The Visitors Book (October, £8.99). Hannah has worked with Sort of Books since 2001, when she helped produce an English-language version of Tove Jansson’s children’s stories in verse. This was... Continue reading at The Bookseller
[ The Bookseller | 2015-08-18 00:00:00 UTC ]
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There are a ton of ‘trends’ swirling around the magazine media industry these days. A lot of it is around advertising—programmatic, The post Three Reasons Why You Marketing Pros Should Join Us at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-18 00:00:00 UTC ]
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Nick Poole, chief executive of the Chartered Institute of Library & Information Professionals (CILIP), has written an open letter to Birmingham City Council, urging it to keep its libraries open and professionally staffed. Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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The Bookseller is launching a children’s marketing competition for delegates of this year’s children’s conference, which will take place at the Barbican in London on the 29th September. Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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Emma Koonse, editor of Religion BookLine, and Seth Satterlee, religion reviews editor, head up PW's coverage of the religion and spirituality field. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-12 00:00:00 UTC ]
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Family Christian Stores will remain open after a creditor-approved sale to FC Acquisition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-11 00:00:00 UTC ]
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#remain open
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Waterstones Piccadilly will later this month host a midnight opening to mark the publication of Terry Pratchett’s final Discworld novel, The Shepherd’s Crown (Penguin Random House). During the event, which will take place on the evening of 26th August (leading into publication on the 27th) fans... Continue reading at The Bookseller
[ The Bookseller | 2015-08-08 00:00:00 UTC ]
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