Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
News tagged with: #marketing team #open road

Other Publishing stories related to: 'Open Road Expands Marketing Team'


IntellaSphere offers SMBs free online marketing tools

When it comes to marketing, smaller businesses often lose out to their larger competition because they can't afford sophisticated software tools. Now digital marketing specialist IntellaSphere is looking to give small companies the edge with the launch of its new Freemium service, providing SMBs... Continue reading at Betanews

[ Betanews | 2015-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller businesses #free suite #post content


Milton to lead expanded Harlequin publishing business

Lisa Milton is to join HarperCollins as executive publisher of its Harlequin UK publishing division, with Tim Cooper, UK managing director, departing. The development follows the relocation of the company from its Richmond base to HarperCollins’ office at London Bridge over the summer with the... Continue reading at The Bookseller

[ The Bookseller | 2015-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa milton #join harpercollins #executive publisher #tim cooper #london bridge


Abbey Klaassen to Join 360i as Chief Marketing Officer

Abbey Klaassen is joining 360i as its new chief marketing officer following almost a year at the shop's parent company Dentsu Aegis.Ms. Klaassen, a former Ad Age editor and associate publisher, will succeed Amanda Malko at 360i, who is leaving the agency after eight years."When [360i] Chairman... Continue reading at Advertising Age

[ Advertising Age | 2015-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #associate publisher #great opportunity


Agent’s Insight Into the South Africa’s Children’s Book Market

South African children's book publishing is winning international attention — and awards — as the market evolves beyond being a government-driven sector. The post Agent’s Insight Into the South Africa’s Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post agent #south africa #book market #book publishing #market evolves


Public vote opens for h.Club 100

Canongate c.e.o. Jamie Byng, literary agent Juliet Mushens, Goldsboro Books’ owner David Headley and author Malorie Blackman are among the shortlist for the publishing and writing category of the h.Club 100 campaign to find the most influential and innovative people in the UK’s creative... Continue reading at The Bookseller

[ The Bookseller | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hospital club #writing category #jamie byng #goldsboro books #innovative people #creative industries #seventh year


Spoiler alert: this article says why Terry Pratchett review didn’t have a warning | Open door | Claire Armitstead

If we add an alert to one review, what about the others? Readers have different sensitivities; who is to say which details may spoil a book for any one of them?Readers hate spoilers, and one of the sacred duties of the literary editor is to make sure they don’t happen – or if they do, that... Continue reading at The Guardian

[ The Guardian | 2015-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary editor #terry pratchett


New Open E-books Initiative Democratizes Access

Through a specially developed app, $250 million in popular ebooks from major publishers will be made available to children in need. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$250 million #major publishers


Thoughts on the Digital Market for US Illustrated Books (Part 4)

The continuation of our series on illustrated book publishing in the US looks at the digital market, where sales pale compared to print counterparts. The post Thoughts on the Digital Market for US Illustrated Books (Part 4) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital market #print counterparts


PubMatch, LBF Team Up

The London Book Fair has teamed up with PubMatch to launch Global Rights 365@LBF: An exclusive offering from The London Book Fair, facilitating year-round rights business for LBF participants. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lbf team


Jellybooks: Tracking Reader Engagement for Better Marketing

Andrew Rhomberg explains how Jellybooks smart software embedded in ebook ARCs allows publishers to unobtrusively glean crucial pre-pub data from readers. The post Jellybooks: Tracking Reader Engagement for Better Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing appeared


To Defy Amazon, Kinokuniya Corners the Market on New Murakami

Kinokuniya, Japan's largest bookstore chain, has purchased 90% of the print run of Haruki Murakami's new book to encourage readers to go to physical store. The post To Defy Amazon, Kinokuniya Corners the Market on New Murakami appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #haruki murakami #defy amazon #print run #encourage readers #physical store


Extensive marketing campaign planned for new Ness novel

Walker is printing exclusive editions of Patrick Ness’ new novel, The Rest of Us Just Live Here, as part of its sales and marketing campaign.   The special editions (priced £12.99) are case-bound and hardback, and come with a special print. The first 1,000 copies can be pre-ordered through... Continue reading at The Bookseller

[ The Bookseller | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #patrick ness #waterstones website #marketing campaign


Fantagraphics, Comixology Expand Deal to the Kindle Store

Starting today, some 300 Fantagraphics titles will be available on Amazon’s Kindle Store, as the publisher has renewed and expanded its distribution deal with Comixology and Amazon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle store #starting today #distribution deal


Sort of Books teams up with Sophie Hannah

Sort of Books is publishing a collection of supernatural short stories by Sophie Hannah called The Visitors Book (October, £8.99). Hannah has worked with Sort of Books since 2001, when she helped produce an English-language version of Tove Jansson’s children’s stories in verse. This was... Continue reading at The Bookseller

[ The Bookseller | 2015-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sophie hannah #english-language version #tove jansson


Three Reasons Why You Marketing Pros Should Join Us at the Folio: Show

There are a ton of ‘trends’ swirling around the magazine media industry these days. A lot of it is around advertising—programmatic, The post Three Reasons Why You Marketing Pros Should Join Us at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #show appeared


CILIP open letter urges Birmingham to reconsider library cuts

Nick Poole, chief executive of the Chartered Institute of Library & Information Professionals (CILIP), has written an open letter to Birmingham City Council, urging it to keep its libraries open and professionally staffed.   Continue reading at The Bookseller

[ The Bookseller | 2015-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nick poole #chartered institute #open letter #libraries open #professionally staffed


The Bookseller launches children's marketing competition

The Bookseller is launching a children’s marketing competition for delegates of this year’s children’s conference, which will take place at the Barbican in London on the 29th September. Continue reading at The Bookseller

[ The Bookseller | 2015-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #29th september


The New PW Religion Team

Emma Koonse, editor of Religion BookLine, and Seth Satterlee, religion reviews editor, head up PW's coverage of the religion and spirituality field. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #seth satterlee


Family Christian Sale Approved, Stores Will Remain Open

Family Christian Stores will remain open after a creditor-approved sale to FC Acquisition. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #remain open #fc acquisition


Midnight opening for final Discworld novel

Waterstones Piccadilly will later this month host a midnight opening to mark the publication of Terry Pratchett’s final Discworld novel, The Shepherd’s Crown (Penguin Random House). During the event, which will take place on the evening of 26th August (leading into publication on the 27th) fans... Continue reading at The Bookseller

[ The Bookseller | 2015-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #terry pratchett #midnight opening #final discworld #waterstones piccadilly #month host