Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth... Continue reading at The Guardian

[ The Guardian | 2015-09-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile adblocking #innovative companies #worth investigating #ad industry #ipad pro #apple doesn


Why Marketers Shouldn't Get Overexcited About Virtual Reality as a Branding Tool

Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek

[ AdWeek | 2015-09-21 00:00:00 UTC ]
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9 Intriguing and Fun Digital Marketing Stats From the Past Week

With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading at AdWeek

[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Country Spotlight: Malaysia: Heating Up the Rights Market

Rights traffic, as expected in a small book market like Malaysia, typically flows one way, with English-to-Malay translations mostly found in the education and reference segments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Canadian Publishing 2015: Book Marketing in 2015

With competition for bookstore shelf space as fierce as ever and the Inspire Book Fair gone for good, publishers are looking for new ways to reach potential readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book marketing


Children's marketing competition deadline extended

The deadline for the first Bookseller marketing competition has been extended until the 18th September, giving publishers until this Friday to enter their campaigns. Continue reading at The Bookseller

[ The Bookseller | 2015-09-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #giving publishers #18th september


IntellaSphere offers SMBs free online marketing tools

When it comes to marketing, smaller businesses often lose out to their larger competition because they can't afford sophisticated software tools. Now digital marketing specialist IntellaSphere is looking to give small companies the edge with the launch of its new Freemium service, providing SMBs... Continue reading at Betanews

[ Betanews | 2015-09-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #post content #free suite #smaller businesses


Milton to lead expanded Harlequin publishing business

Lisa Milton is to join HarperCollins as executive publisher of its Harlequin UK publishing division, with Tim Cooper, UK managing director, departing. The development follows the relocation of the company from its Richmond base to HarperCollins’ office at London Bridge over the summer with the... Continue reading at The Bookseller

[ The Bookseller | 2015-09-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #london bridge #tim cooper #executive publisher #join harpercollins #lisa milton


Abbey Klaassen to Join 360i as Chief Marketing Officer

Abbey Klaassen is joining 360i as its new chief marketing officer following almost a year at the shop's parent company Dentsu Aegis.Ms. Klaassen, a former Ad Age editor and associate publisher, will succeed Amanda Malko at 360i, who is leaving the agency after eight years."When [360i] Chairman... Continue reading at Advertising Age

[ Advertising Age | 2015-09-09 00:00:00 UTC ]
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Public vote opens for h.Club 100

Canongate c.e.o. Jamie Byng, literary agent Juliet Mushens, Goldsboro Books’ owner David Headley and author Malorie Blackman are among the shortlist for the publishing and writing category of the h.Club 100 campaign to find the most influential and innovative people in the UK’s creative... Continue reading at The Bookseller

[ The Bookseller | 2015-09-03 00:00:00 UTC ]
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Agent’s Insight Into the South Africa’s Children’s Book Market

South African children's book publishing is winning international attention — and awards — as the market evolves beyond being a government-driven sector. The post Agent’s Insight Into the South Africa’s Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #market evolves #book publishing #book market #south africa #post agent


Spoiler alert: this article says why Terry Pratchett review didn’t have a warning | Open door | Claire Armitstead

If we add an alert to one review, what about the others? Readers have different sensitivities; who is to say which details may spoil a book for any one of them?Readers hate spoilers, and one of the sacred duties of the literary editor is to make sure they don’t happen – or if they do, that... Continue reading at The Guardian

[ The Guardian | 2015-08-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #terry pratchett #literary editor


Thoughts on the Digital Market for US Illustrated Books (Part 4)

The continuation of our series on illustrated book publishing in the US looks at the digital market, where sales pale compared to print counterparts. The post Thoughts on the Digital Market for US Illustrated Books (Part 4) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-28 00:00:00 UTC ]
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New Open E-books Initiative Democratizes Access

Through a specially developed app, $250 million in popular ebooks from major publishers will be made available to children in need. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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PubMatch, LBF Team Up

The London Book Fair has teamed up with PubMatch to launch Global Rights 365@LBF: An exclusive offering from The London Book Fair, facilitating year-round rights business for LBF participants. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-27 00:00:00 UTC ]
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Jellybooks: Tracking Reader Engagement for Better Marketing

Andrew Rhomberg explains how Jellybooks smart software embedded in ebook ARCs allows publishers to unobtrusively glean crucial pre-pub data from readers. The post Jellybooks: Tracking Reader Engagement for Better Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-26 00:00:00 UTC ]
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To Defy Amazon, Kinokuniya Corners the Market on New Murakami

Kinokuniya, Japan's largest bookstore chain, has purchased 90% of the print run of Haruki Murakami's new book to encourage readers to go to physical store. The post To Defy Amazon, Kinokuniya Corners the Market on New Murakami appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #physical store #encourage readers #print run #defy amazon #haruki murakami


Extensive marketing campaign planned for new Ness novel

Walker is printing exclusive editions of Patrick Ness’ new novel, The Rest of Us Just Live Here, as part of its sales and marketing campaign.   The special editions (priced £12.99) are case-bound and hardback, and come with a special print. The first 1,000 copies can be pre-ordered through... Continue reading at The Bookseller

[ The Bookseller | 2015-08-21 00:00:00 UTC ]
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Fantagraphics, Comixology Expand Deal to the Kindle Store

Starting today, some 300 Fantagraphics titles will be available on Amazon’s Kindle Store, as the publisher has renewed and expanded its distribution deal with Comixology and Amazon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #distribution deal #starting today #kindle store


Sort of Books teams up with Sophie Hannah

Sort of Books is publishing a collection of supernatural short stories by Sophie Hannah called The Visitors Book (October, £8.99). Hannah has worked with Sort of Books since 2001, when she helped produce an English-language version of Tove Jansson’s children’s stories in verse. This was... Continue reading at The Bookseller

[ The Bookseller | 2015-08-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tove jansson #english-language version #sophie hannah