Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
News tagged with: #marketing team #open road

Other Publishing stories related to: 'Open Road Expands Marketing Team'

Amazon.com to open brick-and-mortar bookstore in Seattle

Considered the bane of many brick-and-mortar bookshops, Amazon.com is ironically entering the business with a physical bookstore it is opening in Seattle on Tuesday. The online retailer sees the store that it is opening in University Village as a physical extension of its online business. The... Continue reading at PC World

[ PC World | 2015-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #products sold #brick-and-mortar stores #online sales

PRH bolsters consumer engagement team

Penguin Random House UK’s consumer engagement team has hired two "high profile" new people to step up its direct audience relationships with readers. Claire Wilshaw, former brand director for Vintage, and Booksandquills vlogger, Sanne Vliegenthart, are joining the Penguin consumer engagement... Continue reading at The Bookseller

[ The Bookseller | 2015-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high profile #brand director #digital marketing #penguin brand

Five Minutes With Michael Evans, co-owner of Expressions bookstore at Lexington Market

Bookseller Michael Evans sees great possibilities ahead for historic Lexington Market and Baltimore's west side, where his family has built a business over three decades.While other independent bookstores have shut down and even big chains have struggled to stay relevant in an age of ebooks,... Continue reading at Baltimore Sun

[ Baltimore Sun | 2015-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstores #stay relevant

Why Instagram Offering Self-Service Carousel Ads Could Attract More Marketers

Touting strong early performances of its Carousel ads, Instagram has opened up the option to buy the multi-photo campaigns through its self-service interfaces. Carousel lets marketers use up to five still images in a single ad, as viewers can swipe through them like virtual magazine pages. ... Continue reading at AdWeek

[ AdWeek | 2015-10-31 00:00:00 UTC ]
More news stories like this |

U.K. Publisher Quadrille Expands Into North America

Chronicle Books will handle distribution of about 20 Quadrille titles per season, starting with the fall 2015 list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chronicle books #handle distribution

Quercus promotes Bethan Ferguson to marketing director

Quercus has promoted Bethan Ferguson to marketing director as part of a drive to strengthen its marketing and publicity departments. Ferguson, who joined Quercus in 2011, said: “I am delighted to be part of such a smart and creative team, and to have this opportunity at a time when Quercus and... Continue reading at The Bookseller

[ The Bookseller | 2015-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing director #publicity departments #creative team

Pulitzer Prizes Open Three More Categories to Magazines

International Reporting, Criticism and Editorial Cartooning will be expanded to accept print and online magazine entries for the 2016 prizes. The post Pulitzer Prizes Open Three More Categories to Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazines appeared

My Job in 5: Keara Donnachie, Marketing and publicity, Sandstone Press

Describe your role I’m the publicity officer for Sandstone Press. It’s my job to look after authors from the moment they sign their contract. This involves creating publicity campaigns, organising events such as book launches and, of course, social media. What do you like best about your role? Continue reading at The Bookseller

[ The Bookseller | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sandstone press #organising events

List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email marketing

2015’s Best Viral Marketing Campaigns in German Media

The fifth annual Virenschleuderpreis, organized by Leander Wattig and the Frankfurt Book Fair, honored five viral marketing campaigns in German media. The post 2015’s Best Viral Marketing Campaigns in German Media appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german media

Patterson grant funds Mainstreet road trip

Scottish independent bookshop The Mainstreet Trading Company has revealed how it has spent the grant money it received from author James Patterson: it has bought and renovated a van, transforming it into a mobile bookshop. Continue reading at The Bookseller

[ The Bookseller | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grant money #mobile bookshop

Folio: Show Coverage: Norm Pearlstine Delivers Opening Keynote

Time, Inc. chief content officer on how magazines can adapt to thrive on a changed playing field. The post Folio: Show Coverage: Norm Pearlstine Delivers Opening Keynote appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post folio #show coverage

Perseus, R.R. Donnelley Team Up to Create Global Metadata Platform

Perseus's BookMap unit will manage publishers' metadata, while R.R. Donnelley's Harvest platform will optimize it and send it on to retailers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
More news stories like this |

7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit

The Markets Global Publishing Summit at the Frankfurt Book Fair is a platform where publishers can do business with international experts from seven markets. The post 7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
More news stories like this |

Frankfurt Book Fair 2015: At Opening, Salman Defends Free Speech

Amid tight security, author Salman Rushdie told reporters that the publishing world must continue to defend free speech. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world

Foyles Opens New “Digital” Bookstore in Birmingham

Foyles expands its 'Bookshop of the Future' concept beyond London with the opening of its new 'physical meets digital' bookstore in Birmingham. The post Foyles Opens New “Digital” Bookstore in Birmingham appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-09 00:00:00 UTC ]
More news stories like this |

Brazil’s Book Rights Market Has Cooled, But Opportunities Persist

At the Rio Book Fair, agent Liana Suppressa finds the Brazilian rights market has cooled, but there are still opportunities to sell YA, children's books and bestsellers. The post Brazil’s Book Rights Market Has Cooled, But Opportunities Persist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post brazil

Marketers Look to Diversify Their Online Spending, Survey Finds

Facebook's video ad service is gaining some traction with marketers, who are looking in general to spread ad dollars among more platforms, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt... Continue reading at Advertising Age

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online spending #survey finds #investment perspective #25% felt #video ads #video advertising

Unravelling the Turkish Book Market for Foreigners

The Turkish book market offers great opportunities for foreign publishers. Özkan Özdem shares need-to-know information for working with Turkish publishers. The post Unravelling the Turkish Book Market for Foreigners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreign publishers #turkish publishers