Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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The 25th annual Havana Book Fair, held February 11-21, opened with a new feature this year: a display of books published by nearly 40 American houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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The troubled New York City bookstore that was threatened with closure yesterday, got a one-week reprieve for an impending auction of its remaining inventory. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-11 00:00:00 UTC ]
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#stays open
AIM's SVP of digital and creative services talks to Folio: about launching a marketing services unit as an enthusiast publisher in today's industry. The post Active Interest Media’s Jonathan Dorn on New Marketing-Services Unit appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-10 00:00:00 UTC ]
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Your next cruise down the highway may be more enjoyable if you have Amazon’s Audible app and Android Auto.The audiobook app now works with Google’s car interface so you can more easily fire up a book and use the Android Auto interface to control playback. The update allows you to fine tune... Continue reading at PC World
[ PC World | 2016-02-10 00:00:00 UTC ]
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#latest version
#android app
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Russian's Book Chamber reports a decline of 5.37 percent in circulation of books and pamphlets in 2015 over 2014, as ebooks' popularity rises. The post Russia’s Book Chamber Report: Market Fell 5.37% in 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-09 00:00:00 UTC ]
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#post russia
The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
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There is collective head-scratching across the InterWebs about a Wall Street Journal report that Amazon will open as many as 300, or even 400, stores selling books. The company's massive success selling ebooks and the cost and selection advantages of warehousing their physical counterparts make... Continue reading at Betanews
[ Betanews | 2016-02-04 00:00:00 UTC ]
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Digital publisher Bookouture is expanding its editorial team by hiring Kirsty Greenwood as an associate publisher, promoting Keshini Naidoo as a second associate publisher, and hiring Natasha Hodgson as an editor. Continue reading at The Bookseller
[ The Bookseller | 2016-02-03 00:00:00 UTC ]
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After putting booksellers out of business, Amazon is set to open its own retail chain.Amazon, the online retailer that killed off so many independent bookshops, is getting ready to launch its own brick-and-mortar book chain. According to the Wall Street Journal, the CEO of a major mall operator,... Continue reading at Fast Company
[ Fast Company | 2016-02-03 00:00:00 UTC ]
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#amazon intends
While the mall operator who said on Tuesday that Amazon intends to open up to 400 bookstores is backtracking, the tech giant has posted job openings for several bookstore positions in the San Diego/La Jolla area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-03 00:00:00 UTC ]
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Amazon-owned online retailer the Book Depository is to expand in Australia, adding more than 25,000 titles to its offer. Continue reading at The Bookseller
[ The Bookseller | 2016-02-03 00:00:00 UTC ]
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In discussing fourth quarter results, the CEO of one of the country's largest mall operators said it is his understanding that Amazon's goal is to open 300 to 400 bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-02 00:00:00 UTC ]
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Amazon.com Inc. is ramping up its investment in podcasts and other radio-style shows to expand the types of programming it offers via Audible, the audio book company it acquired in 2008.Audible has recruited well-known comedians, along with radio and podcast producers for the initiative, and job... Continue reading at Advertising Age
[ Advertising Age | 2016-01-30 00:00:00 UTC ]
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#laundry detergent
#selling books
The Nielsen Consumer Confidence Index combined with Bookscan data offers a snapshot of what's happening in global book publishing markets. The post Confidence Rising (Mostly): Nielsen’s Whirlwind Overview of World Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-29 00:00:00 UTC ]
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Romance fiction publisher Mills & Boon is entering the adult colouring book market with a new book,The Art of Romance. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims,... Continue reading at Advertising Age
[ Advertising Age | 2016-01-28 00:00:00 UTC ]
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#digital devices
#sharp rise
#ad tech
Facebook is expanding its ad network from just third-party apps to the mobile Web. The Menlo Park, Calif.-based company will begin making its Facebook Audience Network available for publishers and advertisers outside of publishers' native apps. The Audience Network for the mobile Web will... Continue reading at AdWeek
[ AdWeek | 2016-01-27 00:00:00 UTC ]
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#makes sense
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#elite daily
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Describing 2015 as the second best year in its history, Diamond Book Distributors reports consumer interest in graphic novels continues to grow driven by demand for such popular series as Saga, Walking Dead, My Little Pony and the first two volumes of March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-26 00:00:00 UTC ]
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The recent New Delhi World Book Fair highlights the challenges and opportunities in India's massive book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
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This week I asked Sarah Sleath about he dual role as both production and editorial assistant and publicity and marketing assistant at both Swales and Willis and Impress Books. Continue reading at The Bookseller
[ The Bookseller | 2016-01-22 00:00:00 UTC ]
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