We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims,... Continue reading >> [ Source: Advertising Age | 2016-01-28 00:00:00 UTC ]
The Avengers? The Dark Knight? Weird Science?! Picking a page-to-screen winner isn't easy. But then, neither is CGI.In Fast Company's September issue, we speak with Walking Dead creator Robert Kirkman to hear how he took America's favorite flesh-eating zombies from the pages of comic books to... Continue reading >> [ Source: Fast Company | 2015-08-31 00:00:00 UTC ]
Schoolchildren’s increased interest in books attributed to school campaigns and better targeting by publishersDespite a myriad of new media competing for their attention, Danish children are bucking the trend and reading more books today than they did 14 years ago.A survey of 1,999... Continue reading >> [ Source: The Guardian | 2015-01-26 00:00:00 UTC ]
The proliferation of digital devices in the classroom and the reinvention of education from traditional models to new, more interactive and individualized means of learning will change education publishing faster and farther than other segments, says executive director Bill McCoy of IDPF. Continue reading >> [ Source: Publishers Weekly | 2014-04-04 00:00:00 UTC ]
Sales of what has been Barnes & Noble’s core business for most of its history—“tangible” books, music, movies, rentals, and newsstand—made up 66% of the chain’s total revenue in the fiscal year ended April 28, 2012, according to figures published in the company’s annual report. Sales in the... Continue reading >> [ Source: Publishers Weekly | 2012-06-29 00:00:00 UTC ]
As most publishers are scrambling to compact content (call it the Twitter effect), one company is bringing lengthy journalistic stories to digital devices. Continue reading >> [ Source: Folio Magazine | 2011-03-30 00:00:00 UTC ]
Quark has announced the latest version of QuarkXPress, QuarkXPress 9. The newest version of QuarkXPress will allow designers to publish directly to digital devices. It also contains new features which will allow design automation. Continue reading >> [ Source: Folio Magazine | 2011-02-24 00:00:00 UTC ]