Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
News tagged with: #marketing team #open road

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Portugal’s Book Market: A Few Words With Patricia Seibel

While taking stock of lagging literacy rates and persistent economic challenges, literary agent Patricia Seibel still sees quality and a loyalty to literary fiction as hallmarks of Portugal's resilient market. The post Portugal’s Book Market: A Few Words With Patricia Seibel appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post portugal #book market #taking stock #literary fiction


Australia's Booktopia plans IPO to expand

Booktopia, an Australian online book retailer, is set to float in the second half of 2016 for a $150m initial public offering as it plans to expand. Continue reading at The Bookseller

[ The Bookseller | 2016-03-30 00:00:00 UTC ]
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German Publishers on Promising Licensing Markets Around the World

Ahead of the Bologna Book Fair, where Germany is Guest of Honor, German children’s book publishers about the rights opportunities they are seeing globally. The post German Publishers on Promising Licensing Markets Around the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world appeared #german publishers #german children #book publishers


Norton Names Curry to New Sales and Marketing Post

The publisher has created a new position--v-p of trade sales and marketing--and appointed senior editor Brendan Curry to the post. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade sales


Children's titles boost global book market

Growth in children’s books is driving print market growth across the world, Nielsen’s Global managing director Jonathan Stolper told delegates at the Nielsen Book Insights Conference. Continue reading at The Bookseller

[ The Bookseller | 2016-03-29 00:00:00 UTC ]
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6 Reactions by Marketers to the End of 'Free Social' as the Algorithm Era Unfolds

Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users' time... Continue reading at AdWeek

[ AdWeek | 2016-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short term #greater control #work hard


Self-published titles '22% of UK ebook market'

Sales of self-published ebooks accounted for 22% of the digital book market in the UK last year, the Nielsen BookInsights Conference today was told, although growth in overall ebook sales is slowing. Continue reading at The Bookseller

[ The Bookseller | 2016-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales #self-published titles


Springer Nature to expand content sharing to all journals

Springer Nature is to expand its nature.com content sharing initiative to its entire journals portfolio. Continue reading at The Bookseller

[ The Bookseller | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #springer nature


HarperCollins Teams with Hoopla to Offer Audiobooks to Libraries

HarperCollins chief digital officer Chantal Restivo-Alessi, said the agreement enables libraries "to try a different approach to purchasing." Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offer audiobooks


Universal Studios Hollywood raises daily ticket prices ahead of Harry Potter opening

Three weeks before the opening of its new Harry Potter attraction, Universal Studios Hollywood has quietly raised daily ticket prices by up to 20%. The Wizarding World of Harry Potter -- a land that includes two new rides, one restaurant, a food cart and eight shops -- is expected to be the most... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wizarding world #shops --


New Republic Spinning Off Content Marketing Agency

When The New Republic said last summer that it was creating a brand marketing studio called Novel, it seemed a bit out of character. The magazine, which has been referred to as the "in-flight magazine of Air Force One," has been known throughout its history as a lofty journal of ideas, rather... Continue reading at Advertising Age

[ Advertising Age | 2016-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #air force


Omar Gonzalez and Gyasi Zardes reunite on the U.S. national soccer team

Former Galaxy defender Omar Gonzalez was among 26 players called up to the U.S. national soccer team Sunday, ahead of two World Cup qualifiers with Guatemala. The team, which will gather for training in Miami, plays Friday in Guatemala City (7 p.m. PT beINSport, NBC Universo) and March 29 in... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-21 00:00:00 UTC ]
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March Madness teams are streaming live on Facebook

A quarter of the teams competing in this year’s March Madness men’s college basketball tournament have published a live video on Facebook. For many teams, the appeal of Facebook live video is that it’s easy to setup, often requiring only one shooter, and the reach that Facebook can offer as a... Continue reading at Digiday

[ Digiday | 2016-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #streaming live #live video


Opinion: Marketers shouldn’t make tech the enemy

The 2016 Association of National Advertisers (ANA) Masters of Media Conference earlier this month in Florida felt more like a trial. And technology was the defendant. Arguments from the ANA and White Ops revealed just how bad the bot fraud situation is and how it's getting worse. Forrester's Jim... Continue reading at Digiday

[ Digiday | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic advertising #snapchat --


Marketers Still Eager to Increase Spending on Facebook and Google, Study Finds

A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two... Continue reading at Advertising Age

[ Advertising Age | 2016-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital spend #digital advertising #study finds #studies published


‘Abuse of market power’: Inside German publishers’ legal beef with Google

The latest in a long, ongoing legal feud between German publishers and Google ended victoriously for the search giant last month, when it was cleared of using its market dominance to allegedly punish publishers. But this is symptomatic of a larger issue surrounding ancillary copyright laws,... Continue reading at Digiday

[ Digiday | 2016-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german publishers #market power #search giant #market dominance


Apple Opens Mobile News App to All Publishers in Bid for Readers

Apple will make its mobile news app available to publishers of all sizes starting this week, increasing the pool of content as the tech giant competes with rivals Facebook and Google for the attention of smartphone readers.Smaller media companies, even independent bloggers, can obtain editing... Continue reading at Advertising Age

[ Advertising Age | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news junkies #media outlets #select group #announced partnerships


Irish children’s book market grows 16%

Children’s book sales in Ireland increased 16% in 2015, boosted by the popularity of authors such as David Walliams and Jeff Kinney, but booksellers and publishers in the country say strong local publishing is also on the rise. Continue reading at The Bookseller

[ The Bookseller | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #irish children #book sales #david walliams #jeff kinney


HarperCollins expands Alfie publishing

HarperCollins’ Avon and children’s divisions will work together to expand the Alfie range of cat books by Rachel Wells, with titles for both kids and adults. Continue reading at The Bookseller

[ The Bookseller | 2016-03-15 00:00:00 UTC ]
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Harper Lee Estate Curtails Mass Market Paperback Edition of ‘Mockingbird’

Once as common as a mockingbird, the mass market paperback edition of the late Harper Lee's novel reportedly is coming to an end. The post Harper Lee Estate Curtails Mass Market Paperback Edition of ‘Mockingbird’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-15 00:00:00 UTC ]
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