Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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Four depart Waterstones e-commerce team

Two more staff have left Waterstones’ e-commerce team after a restructure of the department. Continue reading at The Bookseller

[ The Bookseller | 2016-06-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #left waterstones


FT takes controlling stake in content marketing company Alpha Grid

Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian

[ The Guardian | 2016-06-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #branded content #digital content


Ring Roads

Danny Arter meets Roads Publishing, an Irish publisher with a distinctive series livery for its newly expanded classics list. Continue reading at The Bookseller

[ The Bookseller | 2016-06-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #irish publisher


Kids’ market climbs in WBD week

World Book Day director Kirsten Grant right has praised this year’s “phenomenal” event, which saw children’s book sales rise by 24.7% in WBD week, despite sales of the £1 WBD titles falling by 5.8% year on year. Continue reading at The Bookseller

[ The Bookseller | 2016-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #8% year


Frankfurt’s The Markets: A Snapshot of the UK

Just as "a settling down rather than a reversal" of digital publishing arrives in the UK, this market—one of seven to be featured at Frankfurt Book Fair's conference on October 18—faces the question of a European Union membership referendum. The post Frankfurt’s The Markets: A Snapshot of the UK... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #post frankfurt #uk appeared


Waterstones to close two stores but open one in Wimbledon

Waterstones is set to close two of its longstanding stores this summer at opposite ends of the UK – London’s Oxford Street Plaza and Edinburgh’s George Street branch. Continue reading at The Bookseller

[ The Bookseller | 2016-06-10 00:00:00 UTC ]
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Vintage indie competition now open to Irish booksellers

Vintage has launched its 6th Independent Bookseller of the Summer competition, which is open to independents in Ireland for the first time. Continue reading at The Bookseller

[ The Bookseller | 2016-06-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #irish booksellers


Udacity expands into Germany

Online learning provider Udacity has launched its education and training platform in Germany. Continue reading at The Bookseller

[ The Bookseller | 2016-06-09 00:00:00 UTC ]
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BookCon Expands to New York Comic Con in Fall 2016

BookCon, the literary fanfest, will become a part of New York Comic Con 2016 in October; held during the 4 days of NYCC at a separate event space nearby and offer access to fans as part of their NYCC badge. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #offer access #literary fanfest


Odedina to take open submissions at Pushkin

Sarah Odedina, the new editor-at-large at Pushkin Children’s, is looking to build the children’s list through a new open submissions initiative. Continue reading at The Bookseller

[ The Bookseller | 2016-06-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #open submissions #sarah odedina #pushkin children


Mitchell Kaplan Opens Book-Bike Shop Hybrid in Miami

The latest retail venture from the long-time bookseller (and publisher/film producer), Books+Books+Bikes+LEBO, combines books, outdoor gear, and graffiti art. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-07 00:00:00 UTC ]
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Accent Press to open bookshop in Cardiff’s creative quarter

Independent publisher Accent Press is to open Octavo’s, a new bookshop, café and wine bar in the heart of Cardiff Bay’s creative quarter. Continue reading at The Bookseller

[ The Bookseller | 2016-05-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #wine bar #accent press #open bookshop


Frankfurt’s The Markets: A Snapshot of The Philippines

With a 96-percent literacy rate reported in 2015, and a young population engaged in narrative, The Philippines is a study in contrasting opportunities and challenges in the lineup of The Markets: Global Publishing Summit in October at Frankfurt Book Fair. The post Frankfurt’s The Markets: A... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #post frankfurt #philippines appeared


Independent Publishers Bet on Hot Audiobook Market

The thriving digital audiobook market is adding to small and medium-sized publishers' bottom lines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bottom lines #medium-sized publishers


Thrillist is building a six-person Snapchat team from scratch

Snapchat is not the easiest platform for publishers or brands, and it requires considerable resources to do it right, which is why not everyone has found a home there yet. Thrillist, for example, is hiring its first Snapchat team dedicated solely to the messaging and media app. It’s building a... Continue reading at Digiday

[ Digiday | 2016-05-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #content partnerships #makes money #media app #easiest platform #scratch appeared


Facebook Is Using This Data to Pitch Canvas Ads to Mobile-Minded Marketers

Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek

[ AdWeek | 2016-05-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #wider audience #video showing #video player #immersive experience


Ardagh pens open letter to Simon Cowell

Bestselling children’s author Philip Ardagh has penned an open letter to Simon Cowell recommending he enlist the services of a librarian in discovering good children’s books after he called them all “boring”. Continue reading at The Bookseller

[ The Bookseller | 2016-05-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #open letter #bestselling children #simon cowell


The Players’ Tribune and Budweiser team up for new content studio

Derek Jeter’s The Players’ Tribune and Budweiser are launching a content studio, which will focus on short-form videos and photos for Facebook, Instagram and other social platforms. The launch is part of a broader strategy at The Players’ Tribune to diversify its video content and grow audience... Continue reading at Digiday

[ Digiday | 2016-05-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #grow audience #broader strategy #social platforms #derek jeter #video content #content studio


Indie Publisher to Open Chicago Bookstore

Chicago-based press Curbside Splendor will operate Curbside Books & Records inside the National, a 24,000-foot food hall opening in the Windy City this July. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-24 00:00:00 UTC ]
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Bauer Media Expands GumGum Partnership

The In Touch Weekly publisher is the latest to bring GumGum's image-overlaying ad tech to the U.S. market. The post Bauer Media Expands GumGum Partnership appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
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