Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
News tagged with: #marketing team #open road

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Facebook Is Expanding Its Video Ads With Publishers Like USA Today and Daily Mail

In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek

[ AdWeek | 2016-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single brand #great addition #pre-roll ads #$250 million #publisher websites #original version


BEA 2016: Fauzia Burke: Marketer Turns Author

It’s been more than 21 years since Fauzia Burke opened her own online book marketing consulting business, FSB Associates, after working at both Henry Holt and Wiley in-house. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fauzia burke #henry holt


Sports book director rejects any Raiders gambling curb if team moves to Las Vegas

In answering whether the NFL would allow betting in Las Vegas should the Oakland Raiders relocate to Las Vegas, the director of the largest sports book operation on The Strip may have created the town’s new catchphrase.“You come to Vegas, you take Vegas the way Vegas is,” said MGM Resorts’ Jay... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #las vegas


At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago

Opportunities and challenges in Poland's publishing market are under discussion this week at BookExpo America, in the wake of a decision against fixed pricing there. The post At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #market focus #publishing market #bookexpo america #fixed pricing


By getting into the news business, Facebook opened itself up to a new controversy

To lure more users and advertising dollars, Facebook has increasingly assumed the role of a news organization by curating and publishing articles -- and to great effect. Four in 10 U.S. adults now get their news from the social media giant. But with recent accusations that Facebook suppressed... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook opened #news business #news organization #advertising dollars #great effect


BEA 2016: Blackstone Audio Expands into Print

Blackstone Audio, the independent audiobook publisher based in Ashland, Ore., has launched Blackstone Publishing, a new imprint devoted to print and ebooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #imprint devoted


My Job in 5; Alba Adriana Proko, Digital Assistant, Kings Road Publishing

Describe your role I assist on specialist digital projects across the four imprints of Kings Road Publishing: Blink, Templar, Studio Press and Weldon Owen. My role enables me to work on a wide spectrum of exciting projects, from app scoping and testing, to ebook management and sales reports,... Continue reading at The Bookseller

[ The Bookseller | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital assistant #studio press #weldon owen #sales reports


Milkweed Editions to Open Indie Bookstore

Milkweed Editions will open a bookstore in the Open Book building complex dedicated to the literary arts in downtown Minneapolis in late June. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #milkweed editions #literary arts #late june


Shanghai book fair awards open for entry

The Shanghai International Children’s Book Fair 2016 has opened its awards for entry, including two prizes for international children’s literature. Continue reading at The Bookseller

[ The Bookseller | 2016-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international children


BookBeat sounds out UK audiobook market

Swedish audiobook business BookBeat, part of Bonnier Books, could launch in the UK ahead of Storytel, Sweden's largest audiobook business. Continue reading at The Bookseller

[ The Bookseller | 2016-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier books #uk ahead


Authors and booktubers team up for YA anthology

Bloomsbury is partnering YA authors with booktubers (vloggers who talk about books on YouTube) for a new anthology. Continue reading at The Bookseller

[ The Bookseller | 2016-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya anthology


Elsevier defends its value after Open Access disputes

Elsevier has sought to set aside public criticism of its Open Access (OA) and pricing policies and to restate its value for the academy, emphasising how, as a profit-generating company, it has the means to invest in innovation to serve researchers’ fast-changing needs. Continue reading at The Bookseller

[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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Overseas Spanish-Language Indie Publishers Tackle the American Market

Traditionally, the American market for Spanish-language books has been dominated by big publishers from Latin America and Spain. But now there’s a new wave of independents making a splash. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american market #spanish-language books #big publishers #latin america


Time Out plans £200m stock market flotation

Oakley Capital, which has controlling stake in magazine, intends floating company on London AIM market in JuneTime Out, the lifestyle and listing magazine turned international digital media business, is planning a stock market flotation later this year.Oakley Capital, which acquired a... Continue reading at The Guardian

[ The Guardian | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #controlling stake


New bookshops open selling hats and ale

Bookshops in Oxfordshire and Southampton are among the latest independents to open in the UK - with a twist. Continue reading at The Bookseller

[ The Bookseller | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk -


Amazon expands kids subscription service

Amazon is adding content for children aged nine-12 to its Fire for Kids Unlimited subscription service, including Harry Potter and Dennis the Menace books. Continue reading at The Bookseller

[ The Bookseller | 2016-04-27 00:00:00 UTC ]
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IPG Expands Print-On-Demand Services

The distributor has cut deals with Bookmasters and Edwards Brothers Malloy, moves that give the distributor an agreement with every major print-on-demand company in the market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cut deals


Warner Bros. theme park in Abu Dhabi set to open in 2018

A long-promised Warner Bros. theme park, featuring comic book heroes and Looney Tunes  characters, is under construction in Abu Dhabi.  The $1-billion theme park's first phase is set to open in 2018, the studio and park developer said Tuesday. Warner Bros. World Abu Dhabi will be located on the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #theme park #abu dhabi


Snapshots of Seven Vibrant Publishing Markets: Frankfurt Book Fair

On October 18, 2016, The Markets: Global Publishing Summit will showcase seven publishing regions you can’t afford to ignore. Here we offer brief glimpses into each of these markets. The post Snapshots of Seven Vibrant Publishing Markets: Frankfurt Book Fair appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-14 00:00:00 UTC ]
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After Much Prep and Research, Indie Chain Copperfield’s Opens Eighth Store

After an exhaustive search to find the ideal location for its next store, the Northern California bookstore chain is opening its eighth location in the city of Novato. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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