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The Digital Media Industry Is on Track for a Jolt to the System

The rise of digital that began in the 2000s--which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)--continued into the 2010s,... Continue reading at 'AdWeek'

[ AdWeek | 2019-12-30 14:28:27 UTC ]
More news stories like this | News stories tagged with: #advertising dollars #mobile screens #big tech #madison avenue #digital media

Newspapers seek antitrust exemption to band together in fight against Google and Facebook

For years, news organizations have had little recourse but to cede more distribution and advertising dollars to Facebook and Google, even agreeing to give away articles in the hopes the wider digital audience will pay off in the long run. But as profits continue to decline in journalism, news... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2017-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news organizations #advertising dollars #long run #news media

By getting into the news business, Facebook opened itself up to a new controversy

To lure more users and advertising dollars, Facebook has increasingly assumed the role of a news organization by curating and publishing articles -- and to great effect. Four in 10 U.S. adults now get their news from the social media giant. But with recent accusations that Facebook suppressed... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook opened #news business #news organization #advertising dollars #great effect

Does Web Publishing Have a Looming DVR Problem?

Publishers like to think that their content is getting read. But at the expense of advertising dollars? Not so fast. Increasingly popular apps like Pocket, Instapaper and Evernote’s Web Clipper have been billed as a way to help publishers combat fragmentation by letting users read bookmarked... Continue reading at 'Digiday'