Does Web Publishing Have a Looming DVR Problem?

Publishers like to think that their content is getting read. But at the expense of advertising dollars? Not so fast. Increasingly popular apps like Pocket, Instapaper and Evernote’s Web Clipper have been billed as a way to help publishers combat fragmentation by letting users read bookmarked content later. By providing a hub where avid readers can save stories and read them on various devices, these apps offer publishers the promise of actually having their stories read. But the downside of these apps for publishers is that they strip stories of all advertising, costing publishers untold revenue. The post Does Web Publishing Have a Looming DVR Problem? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2013-12-04 00:00:00 UTC ]

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Does Web Publishing Have a Looming DVR Problem?

Publishers like to think that their content is getting read. But at the expense of advertising dollars? Not so fast. Increasingly popular apps like Pocket, Instapaper and Evernote’s Web Clipper have been billed as a way to help publishers combat fragmentation by letting users read bookmarked... Continue reading at Digiday

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