Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at Digiday
[ Digiday | 2016-09-09 00:00:00 UTC ]
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A fortnight-long festival is set to mark the opening of Foyles Bond Street in Chelmsford, featuring authors such as Martina Cole and Jeffrey Archer. Continue reading at The Bookseller
[ The Bookseller | 2016-09-08 00:00:00 UTC ]
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The Jhalak Prize for Book of the Year by a Writer of Colour is now accepting submissions for its inaugural prize. Continue reading at The Bookseller
[ The Bookseller | 2016-09-07 00:00:00 UTC ]
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Praising David Hockney's 'openness to new media and his application of digital techniques,' Frankfurt's Juergen Boos announces Hockney's keynote comments on October 18. The post David Hockney To Give Keynote at Frankfurt Book Fair’s Opening News Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-06 00:00:00 UTC ]
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Head of Zeus has established its own sales team to sell and market its books to independent and high street booksellers across the UK from the beginning of September. Continue reading at The Bookseller
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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Describe your role I am a marketing and web marketing assistant at Maggioli Editore, one of the leading academic and professional publishers in Italy, producing both print and online books and magazines. As a marketing assistant, I perform a variety of daily tasks, including e-mail marketing,... Continue reading at The Bookseller
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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It's been five months since The Independent went digital-only, and its global traffic has soared, boosted by Facebook. Its coverage of the EU Referendum and the Olympics has caused the publisher to shoot to the top of some of NewsWhip's publisher league tables. Like all publishers, it's trying... Continue reading at Digiday
[ Digiday | 2016-08-31 00:00:00 UTC ]
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Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age
[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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Overseas exhibitors were happy to see that the huge Chinese book market remains positive and open with business opportunities for different segments of the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-29 00:00:00 UTC ]
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For an independent bookstore, few threats are bigger than Amazon. With its ebook store and brutally competitive print book prices, it can be hard for a family-run business to compete. Well, it's only going to get tougher now that Amazon is expanding... Continue reading at Engadget
[ Engadget | 2016-08-26 00:00:00 UTC ]
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Illustrated tales introducing youngsters to ‘iconic works of classic literature’ such as Jack Kerouac’s beatnik adventure are missing the pointMy daughter is five, and all for knowing about what her parents are up to. Her father was reading The Lord of the Rings on holiday last week, and she... Continue reading at The Guardian
[ The Guardian | 2016-08-26 00:00:00 UTC ]
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Devotionals—short readings intended to strengthen readers' faith—have grown increasingly important to Christian publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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The mega-retailer is moving forward with bricks-and-mortar stores and is planning to open a 7,200 sq. ft. store in the Windy City's Southport Corridor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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The Chinese journals market is experiencing a huge shift to digital, while more English-language journals are being produced by Chinese publishers and Chinese researchers are beginning to make a deeper impact abroad, according to a report. Continue reading at The Bookseller
[ The Bookseller | 2016-08-25 00:00:00 UTC ]
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On Wednesday, Penguin Random House Canada has opened a new 'Penguin Shop' bookstore on the first floor of the tower that houses the company’s offices at 320 Front Street West. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-25 00:00:00 UTC ]
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You’ve found an ebook you need, downloaded the EPUB, tried to open it, but your viewer won’t display it properly. Or maybe at all. You might assume it’s the viewer, and try something else, but the problem could also be the file. A converter or publishing program might save something with an EPUB... Continue reading at Betanews
[ Betanews | 2016-08-24 00:00:00 UTC ]
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Waterstones is set to open a bookshop in the North Yorkshire market town of Yarm this weekend. Continue reading at The Bookseller
[ The Bookseller | 2016-08-23 00:00:00 UTC ]
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As publishers try to figure out how much content to share on Facebook, the social giant is quietly making moves that may leave new publishers feeling as if they have no choice but to share content on it. As of this summer, publishers will no longer be able to sign up for access to Domain... Continue reading at Digiday
[ Digiday | 2016-08-22 00:00:00 UTC ]
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Despite investors' misgivings, city and regional magazines remain both vital and viable. The post Goodbye, Yellow Brick Road appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-22 00:00:00 UTC ]
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YouTube is to open its first Creator Store in London's King Cross, which will be open to the public and sell YouTuber merchandise. Continue reading at The Bookseller
[ The Bookseller | 2016-08-20 00:00:00 UTC ]
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