Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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IPG Expands Print-On-Demand Services

The distributor has cut deals with Bookmasters and Edwards Brothers Malloy, moves that give the distributor an agreement with every major print-on-demand company in the market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-26 00:00:00 UTC ]
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Warner Bros. theme park in Abu Dhabi set to open in 2018

A long-promised Warner Bros. theme park, featuring comic book heroes and Looney Tunes  characters, is under construction in Abu Dhabi.  The $1-billion theme park's first phase is set to open in 2018, the studio and park developer said Tuesday. Warner Bros. World Abu Dhabi will be located on the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-04-20 00:00:00 UTC ]
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Snapshots of Seven Vibrant Publishing Markets: Frankfurt Book Fair

On October 18, 2016, The Markets: Global Publishing Summit will showcase seven publishing regions you can’t afford to ignore. Here we offer brief glimpses into each of these markets. The post Snapshots of Seven Vibrant Publishing Markets: Frankfurt Book Fair appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-14 00:00:00 UTC ]
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Harlequin Unveils United Strategy for English Markets

Harlequin UK and Harlequin North America are joining forces to jointly acquire and promote fiction for their respective trade imprints across world English markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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After Much Prep and Research, Indie Chain Copperfield’s Opens Eighth Store

After an exhaustive search to find the ideal location for its next store, the Northern California bookstore chain is opening its eighth location in the city of Novato. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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London Book Fair 2016: LBF Opens with Wind at Publishers' Backs

After years of sales declines in the U.K., the London Book Fair opened Tuesday with U.K. sales on the rise. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
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IAB Releases HTML5 Ad Validator, Aimed at Creatives and Ad Operations Teams

The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights,... Continue reading at Advertising Age

[ Advertising Age | 2016-04-11 00:00:00 UTC ]
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Facebook opens the door to branded content from top publishers

Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
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Tough US market contributes to export drop, PA figures suggest

The colouring book boom and continued strength in UK education publishing was not enough to compensate for tough export markets in 2015, notably in the US, according to statistics collated by the Publishers Association. The invoiced value of UK publishers’ sales of books for export fell 3% year... Continue reading at The Bookseller

[ The Bookseller | 2016-04-08 00:00:00 UTC ]
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Facebook Opens Up Branded Content to Publishers

Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
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Facebook Opens the Gates to Branded Content

Facebook has long prohibited publishers, celebrities and influencers from taking advantage of its vast platform to post branded content on their pages, unless it was part of a paid ad campaign on Facebook. As the rules said:"Advertising on Pages: Third-party advertisements on Pages are... Continue reading at Advertising Age

[ Advertising Age | 2016-04-08 00:00:00 UTC ]
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Kings Road to publish official Dungeons and Dragons titles

Kings Road Publishing, a division of Bonnier Publishing, has signed a global deal to publish two official Dungeons & Dragons® titles in partnership with Hasbro UK and Wizards of the Coast. Continue reading at The Bookseller

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
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Oni Press Unveils Five Comics From Open Submission Policy

In an effort to identify fresh and diverse new talent, Oni Press launched an open submission policy; the house is revealing five new projects that came from the search at Emerald City Comic Con. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-07 00:00:00 UTC ]
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Anderson Cooper Delights Librarians at 2016 PLA Conference Opener

In a packed auditorium, Cooper talked about the book he co-wrote with his mother, Gloria Vanderbilt, out this week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-07 00:00:00 UTC ]
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What to know about opening day at the Wizarding World of Harry Potter

The opening of the Wizarding World of Harry Potter at Universal Studios Hollywood on Thursday is likely to draw huge crowds, including adults who grew up reading the books by J.K. Rowling and teens who watched the eight movies that followed. If you plan to brave the Potterfest, here are some... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-04-07 00:00:00 UTC ]
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Header-bidding tech should be free. An open letter to publishers

by Andrew Rutledge, VP Sales, Publisher Technology Group, AppNexus Dear Readers: If you’re a digital publisher or app developer, chances are you’ve been approached by numerous ad tech sales teams in recent months, each extolling the virtues of header bidding. How do I know this? Well, I run... Continue reading at Digiday

[ Digiday | 2016-04-06 00:00:00 UTC ]
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Wizarding World of Harry Potter opens in 2 days: Red carpet event coming tonight

The Wizarding World of Harry Potter at Universal Studios Hollywood is about to debut. After 2 1/2 years of construction, Wizarding World is set for its grand opening Thursday morning. Leading up to that, a red carpet event tonight will include several stars from the "Harry Potter" films, and more... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-04-05 00:00:00 UTC ]
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Waterstones opens 'Harpenden Books'

Waterstones has opened Harpenden Books, the third shop in the company’s portfolio to be named after the town it is based. Continue reading at The Bookseller

[ The Bookseller | 2016-04-05 00:00:00 UTC ]
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Bologna 2016: A Busy First Day as the Fair Opens

As the 53rd Bologna Children’s Book Fair opened on Monday, attendees reported brisk traffic and full slates of meetings, and with the show’s close proximity to the London Book Fair seeming to have little impact on business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-05 00:00:00 UTC ]
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Bologna exhibitors overcome scheduling clash as fair opens in positive mood

Numbers at this year’s Bologna Children’s Book Fair (BCBF) have held steady, despite the 2016 event taking place just a matter of days before the 2016 London Book Fair (LBF), which has led to logistical challenges and increased costs for some publishers who are attending both fairs. Continue reading at The Bookseller

[ The Bookseller | 2016-04-05 00:00:00 UTC ]
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