When The New Republic said last summer that it was creating a brand marketing studio called Novel, it seemed a bit out of character. The magazine, which has been referred to as the "in-flight magazine of Air Force One," has been known throughout its history as a lofty journal of ideas, rather than as a platform for brand engagement.But Novel was conceived under the management of former owner Chris Hughes and CEO Guy Vidra, who attempted to transform the magazine into a 21st-century digital media company. So when Mr. Hughes formally sold the New Republic in February after just less than four years, it seemed like Novel's days at the company could be numbered.Now new publisher Hamilton Fish confirmed, in a Monday memo first reported by FishbowlNY, that the Novel team will leave the company. "The Novel team will be departing on April 1 and I have agreed to enable the team to retain their entire client list should they find a new home," he wrote. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-03-21 00:00:00 UTC ]
Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 18:07:06 UTC ]
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[caption id="attachment_133047" align="alignright" width="150"] Kate Lewis[/caption] Newly appointed president of Hearst Magazines Troy Young and Hearst president and CEO Steven R. Swartz announced today that Kate Lewis will take on the role of chief content officer at Hearst Magazines, a... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-08 00:00:00 UTC ]
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Alan Hollinghurst was born in 1954, so he is now in his mid-60s. It is well to remember this when you read The Sparsholt Affair. Like The Line of Beauty, the book that won Hollinghurst the Man Booker prize back in 2004, The Sparsholt Affair is a long and densely detailed novel. Also like the... Continue reading at Stuff
[ Stuff | 2017-11-04 00:00:00 UTC ]
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When The New Republic said last summer that it was creating a brand marketing studio called Novel, it seemed a bit out of character. The magazine, which has been referred to as the "in-flight magazine of Air Force One," has been known throughout its history as a lofty journal of ideas, rather... Continue reading at Advertising Age
[ Advertising Age | 2016-03-21 00:00:00 UTC ]
More news stories like this