German media's relationship with Google and Facebook has been fraught with tension. In the last nine months, eight of the 10 biggest publishing groups in Germany, including Axel Springer, have been pooling reader data from nearly 1,000 websites to create highly targeted, quality data segments... Continue reading >> [ Source: Digiday | 2016-06-08 00:00:00 UTC ]
The fifth annual Virenschleuderpreis, organized by Leander Wattig and the Frankfurt Book Fair, honored five viral marketing campaigns in German media. The post 2015’s Best Viral Marketing Campaigns in German Media appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2015-10-24 00:00:00 UTC ]
Random House parent company Bertelsmann has called a report surfacing in the German media that it... Continue reading >> [ Source: The Bookseller | 2012-08-23 00:00:00 UTC ]