German publishers are pooling data to compete with Google and Facebook

German media's relationship with Google and Facebook has been fraught with tension. In the last nine months, eight of the 10 biggest publishing groups in Germany, including Axel Springer, have been pooling reader data from nearly 1,000 websites to create highly targeted, quality data segments which they can to better compete with the big platforms for advertising spend. The post German publishers are pooling data to compete with Google and Facebook appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-06-08 00:00:00 UTC ]
News tagged with: #facebook appeared #german publishers #german media #advertising spend

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To compete with Facebook and Google, publishers step up their ad-targeting game

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Facebook always wins: Data shows publishers are buying far more Facebook traffic

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Digital Media India: Google Highlights Data, Subscription Products for Publishers

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With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

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Germany’s biggest publisher sales houses unite to fight Google, Facebook and Amazon

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German ruling could impede Facebook’s data-combining moves

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Google AMP beat Facebook Instant Articles, but publishers start to question AMP’s benefits

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Google is using Facebook fatigue to woo publishers

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While Facebook battles fires, Google rolls out pro-publisher initiatives

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How One Publisher Is Using Data to Make Insanely Viral Facebook Videos for Millennial Moms

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