Abbey Klaassen to Join 360i as Chief Marketing Officer

Abbey Klaassen is joining 360i as its new chief marketing officer following almost a year at the shop's parent company Dentsu Aegis.Ms. Klaassen, a former Ad Age editor and associate publisher, will succeed Amanda Malko at 360i, who is leaving the agency after eight years."When [360i] Chairman Bryan [Wiener] and [CEO] Sarah [Hofstetter] approached me, it seemed like a great opportunity to join a brand that is perfectly positioned for where the industry is headed," said Ms. Klaassen via email. "360i has always been in the business of evolving itself as the industry has shiftedstarting with search and social, and recently, taking on media and integrated AOR accounts for brands that want a digitally led approach. It's not afraid of change and, in fact, its ability to address change has been one of its defining characteristics. So that's a pretty cool place to be at a time when there's so much disruption in the industry." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-09 00:00:00 UTC ]
News tagged with: #associate publisher #great opportunity

Other Publishing stories related to: 'Abbey Klaassen to Join 360i as Chief Marketing Officer'

Abbey Klaassen to Join 360i as Chief Marketing Officer

Abbey Klaassen is joining 360i as its new chief marketing officer following almost a year at the shop's parent company Dentsu Aegis.Ms. Klaassen, a former Ad Age editor and associate publisher, will succeed Amanda Malko at 360i, who is leaving the agency after eight years."When [360i] Chairman... Continue reading at Advertising Age

[ Advertising Age | 2015-09-09 00:00:00 UTC ]
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[ The Bookseller | 2020-06-11 22:48:31 UTC ]
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