Abbey Klaassen to Join 360i as Chief Marketing Officer

Abbey Klaassen is joining 360i as its new chief marketing officer following almost a year at the shop's parent company Dentsu Aegis.Ms. Klaassen, a former Ad Age editor and associate publisher, will succeed Amanda Malko at 360i, who is leaving the agency after eight years."When [360i] Chairman Bryan [Wiener] and [CEO] Sarah [Hofstetter] approached me, it seemed like a great opportunity to join a brand that is perfectly positioned for where the industry is headed," said Ms. Klaassen via email. "360i has always been in the business of evolving itself as the industry has shiftedstarting with search and social, and recently, taking on media and integrated AOR accounts for brands that want a digitally led approach. It's not afraid of change and, in fact, its ability to address change has been one of its defining characteristics. So that's a pretty cool place to be at a time when there's so much disruption in the industry." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-09 00:00:00 UTC ]

Other news stories related to: "Abbey Klaassen to Join 360i as Chief Marketing Officer"


Boston, Philly Mag Owner Brings in New CEO to Navigate Pandemic | People on the Move

David Lipson, third-generation owner of Boston and Philadelphia magazine publisher Metro Corp., is stepping down as CEO and bringing in management consultant Nick Fischer to run the company through the COVID-19 pandemic and beyond, staffers learned this week. Fischer currently serves as... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-29 22:35:01 UTC ]
More news stories like this


G/O Media Promotes Deadspin EIC Jim Rich to Editorial Director | People on the Move

[caption id="attachment_180020" align="alignright" width="150"] Jim Rich[/caption] G/O Media announced Wednesday that Deadspin editor-in-chief Jim Rich has been promoted to editorial director across the company's entire portfolio, which also includes sites like The A.V. Club, Gizmodo, Kotaku,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-22 19:47:03 UTC ]
More news stories like this


Ad Age 20-Minute Take: Proving out performance

Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age

[ Advertising Age | 2020-04-22 15:00:00 UTC ]
More news stories like this


3 Creative Ways to Benefit the Bottom Line Beyond Advertising Revenue

Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
More news stories like this


Pride Media’s New CEO Pledges to ‘Right the Ship’

[caption id="attachment_154421" align="alignright" width="275"] Diane Anderson-Minshall[/caption] Diane Anderson-Minshall has spent nearly her entire career in the LGBTQ media space as a writer, editor and content strategist. Recently, her commitment was rewarded when she was promoted to to... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-04 18:56:22 UTC ]
More news stories like this


Newly Renamed Arizent Hires VP of Research | People on the Move

[caption id="attachment_176661" align="alignright" width="150"] Janet King[/caption] Last week, SourceMedia relaunched as Arizent, revealing what it says is a new, mission-driven organization and strategy. Amid the relaunch are multiple leadership appointments. Janet King joins the company as... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-30 20:12:20 UTC ]
More news stories like this


Hearst Alum Kate Kelly Smith Joins Sandow | People on the Move

[caption id="attachment_176505" align="alignright" width="150"] Kate Kelly Smith[/caption] Shelter magazines veteran Kate Kelly Smith has been appointed executive VP and managing director of Luxe Interiors + Design and chief sales officer for parent company Sandow's design media brands. The... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-23 20:20:03 UTC ]
More news stories like this


M&A Update: Wainscot Acquires Two B2B Mags from Scranton Gillette

New Jersey-based Wainscot Media announced this week that it has acquired a pair of B2B healthcare industry magazines from Scranton Gillette Communications for an undisclosed sum. The 8x frequency Imaging Technology News and bimonthly Diagnostic and Interventional Cardiology, both of which trace... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-14 19:19:58 UTC ]
More news stories like this


Meader to Join Vintage/Anchor

James Meader, most recently v-p and associate publisher of Picador, will join Vintage/Anchor as executive director of publicity and social media on December 16. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-10 05:00:00 UTC ]
More news stories like this


Faber's Laura Hassan promoted to associate publisher

Faber’s editorial director of non-fiction Laura Hassan has been promoted to the new role of associate publisher.  Continue reading at The Bookseller

[ The Bookseller | 2019-11-13 16:33:51 UTC ]
More news stories like this


Morrison joins Echo Publishing as associate publisher

Bonnier Books' Sydney-based publisher Echo Publishing has appointed Tegan Morrison as associate publisher. Continue reading at The Bookseller

[ The Bookseller | 2019-11-11 20:32:57 UTC ]
More news stories like this


NYT Names New T Magazine Publisher | People on the Move

[caption id="attachment_171881" align="alignright" width="150"] Adam Hargis[/caption] The New York Times announced last week that Adam Hargis is taking over as publisher of T: The New York Times Style Magazine. Hargis has spent the last five years the Times, most recently as an associate... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-03 20:16:27 UTC ]
More news stories like this


Facebook’s Nada Stirratt on the evolution of storytelling and how it helped raise $2 billion for charity

  Nada Stirratt, VP of North America at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss what storytelling means for Facebook users and advertisers. Plus, the need for brands to personalize messaging at scale—and how Facebook Stories can help. A custom video... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 21:00:00 UTC ]
More news stories like this


Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

  Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
More news stories like this


Jonathan Cape's Dan Franklin to retire

Dan Franklin, associate publisher at Jonathan Cape, is due to retire after 26 years at the Vintage imprint. Continue reading at The Bookseller

[ The Bookseller | 2019-09-16 09:22:10 UTC ]
More news stories like this


TIME Names New Sales, Marketing Leads | People on the Move

[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption] Five weeks into Keith Grossman's tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
More news stories like this


Price promoted to associate publisher at Macmillan Children's Books

Macmillan Children’s Books communications director Alyx Price is being promoted to associate publisher at the firm. Continue reading at The Bookseller

[ The Bookseller | 2019-09-03 14:31:29 UTC ]
More news stories like this


Welbeck appoints Allan and Quarto's Knowles to lead children's books

Alexandra Allan will lead Welbeck Publishing Group's children’s books business with Quarto’s Laura Knowles joining as associate publisher. Continue reading at The Bookseller

[ The Bookseller | 2019-08-14 05:12:59 UTC ]
More news stories like this


Microsoft to Shutter MSDN Magazine After November Issue

Microsoft is pulling the plug on its developer-focused MSDN Magazine, the software giant has revealed, ending the monthly title's run—both in print and online—after nearly two decades. The November issue of MSDN will be its last, according to a brief announcement posted on the magazine's... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 18:15:00 UTC ]
More news stories like this


Former Bloomberg CRO Keith Grossman Tapped as Time President | People on the Move

[caption id="attachment_81710" align="alignright" width="150"] Keith Grossman[/caption] Time appointed Keith Grossman as its new president in an effort to build out its leadership team, following the sale of the magazine to Marc and Lynne Benioff from Meredith Corp. last September.  Starting... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-18 16:48:42 UTC ]
More news stories like this