iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-22 00:00:00 UTC ]
News tagged with: #apple doesn #ipad pro #ad industry #worth investigating #innovative companies #mobile adblocking

Other Publishing stories related to: 'iOS9 and the iPad Pro: what the latest Apple event means for marketing'


iPad buying guide: How to choose an iPad Pro, iPad Air, or iPad mini

So you’re in the market for a new iPad. Excellent choice—I couldn’t live without mine. It’s my companion when I’m catching up on news and email in the morning over tea, reading a comic book in the evening to unwind, or watching a movie while traveling on a plane. But these days, picking an iPad... Continue reading at PC World

[ PC World | 2015-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #connectivity options #prices ranging #comic book #excellent choice— #ipad mini #ipad pro


iPad Pro vs. iPad mini 4 vs. iPad: Which one should you buy?

Update 9-13-2017: This article has been updated to reflect a price increase for the 256GB and 512GB models of the iPad Pro.So you’re in the market for a new iPad. Excellent choice—I couldn’t live without mine. It’s my companion when I’m catching up on news and email in the morning over tea,... Continue reading at PC World

[ PC World | 2017-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #connectivity options #prices ranging #comic book #excellent choice— #ipad pro


Huawei MateBook is ready to take on Surface Book, Surface Pro 4 and iPad Pro

MWC 2016 may be barely under way, but the announcements are already pouring out thick and fast. As well as smartphones and smart car dongles, you can expect to see plenty of laptops and tablets, and one of the first to vie for your attention is the impressive-looking Huawei MateBook. Clearly... Continue reading at Betanews

[ Betanews | 2016-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad pro #surface book #huawei matebook


Apple Unveils 4th Generation iPad and iPad Mini

Apple unveiled today the 7" iPad Mini and a new, 4th generation iPad. The Mini will start at $329 and is aimed at book readers. iBooks has also been updated. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book readers #ipad mini


HMP Launches European Division With Latest Event Acquisition

HMP—a B2B events, education and media provider to the healthcare industry—closed a pair of acquisitions this week, swelling its portfolio to more than 300 annual live events and establishing a dedicated European division for the first time. On Thursday, HMP acquired Provascular, GmbH, the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-11 15:19:45 UTC ]
More news stories like this | News stories tagged with: #bottom line #separate transactions #b2b media


Apple says the Mac Pro will be made in America

Just after US trade regulators approved tariff exemptions for Apple, meaning that it could manufacture products abroad and import them without huge financial penalties, the company has announced that it will be making the Mac Pro in Austin, Texas. Apple says that the decision to produce the... Continue reading at Betanews

[ Betanews | 2019-09-23 16:50:07 UTC ]
More news stories like this | News stories tagged with: #book club #apple books #oprah winfrey


MacBook Pro recall: How to find out if your 15-inch Apple laptop is a fire hazard

Apple warns of fire safety risks in some 15-inch MacBooks sold from September 2015 to February 2017. If you bought a 15-inch MacBook Pro a few years ago, it could be a fire hazard. Apple has issued a recall for “a limited number” of laptops sold between September 2015 and February 2017 due to... Continue reading at Fast Company

[ Fast Company | 2019-06-21 13:00:57 UTC ]
More news stories like this | News stories tagged with: #books sold #limited number


Trump’s trade war means Apple’s earnings could fall by 29%

China can’t compete with America on raising tariffs, so it may choose to hinder American tech giants to show its power. As the trade war between the U.S. and China sees no signs of abating, investment banking firm Goldman Sachs says Apple’s earnings could take as much as a 29% hit if China... Continue reading at Fast Company

[ Fast Company | 2019-05-22 08:06:08 UTC ]
More news stories like this | News stories tagged with: #bloomberg reports #american companies


Storytel in Spain: When Entering the Audiobook Market Means Making New Serials

Creating original serialized content—as in the case of streaming on-demand services such as Amazon Prime and Netflix—holds the key to success for audiobook subscriptions, says Storytel España in a new report. The post Storytel in Spain: When Entering the Audiobook Market Means Making New Serials... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon prime


Protests from Apple and Microsoft mean there won't be a rifle emoji

With the unstoppable growth of chat apps such as Facebook Messenger, WhatsApp and the like, emoji have become an incredible phenomenon. The Unicode Consortium is due to publish the Unicode 9.0 spec tomorrow, and it seems that objections from Apple and Microsoft means we're not going to see a... Continue reading at Betanews

[ Betanews | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #large number #facebook messenger #completely unexpected


What the Conclusion of the Apple Pricing-Fixing Case Means for Publishers and Consumers

After four years of litigation, the Apple price-fixing case is over. But when can consumers expect to see the $400 million in refunds coming their way? Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$400 million


Microsoft's latest Surface Pro 4, Surface Book update addresses screen flicker issue

Microsoft’s November updates to the Surface Pro 4 and Surface Book appear to be designed to fix complaints that users have had about the screen flickering on both devices. According to Microsoft, the Surface Book received five updates, while the SP4 received four. The only difference is that... Continue reading at PC World

[ PC World | 2015-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #surface book


Latest UK Book Publishing Statistics Show Stable Market

The Publishers Association released statistics about the UK book publishing industry that show a stable market and increased digital and export sales. The post Latest UK Book Publishing Statistics Show Stable Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #export sales #stable market


What the Latest USPS Rate Hike Means for Magazines

“Uncertainty is the new normal.” The post What the Latest USPS Rate Hike Means for Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazines appeared


If this were the '90s, Apple's latest acquisition would be a Kinko's

Want to make a digital magazine but Apple's iBook Author app just doesn't offer what you want? Then perhaps Cupertino's latest buy could signal a coming change that'll help you out. The iPhone company has purchased Prss, the digital publishing outfit... Continue reading at Engadget

[ Engadget | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazine #latest acquisition


A transparent market means rethinking the ways brands advertise

In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian

[ The Guardian | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google glass


Apple unveils iPad Air tablet

Apple has released “the lightest full size tablet” onto the market in time for... Continue reading at The Bookseller

[ The Bookseller | 2013-10-23 00:00:00 UTC ]
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Digital Dominates Event Attendance Marketing

Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past decade


How Apple shook up the electronic book market

Apple didn't try to fix or raise the prices of electronic books when it entered into the market in 2010, according to Apple Senior Vice President Eddy Cue. Rather, he says, the company was only working to ensure a profit for itself."We're not willing to lose money in any business," Cue told the... Continue reading at PC World

[ PC World | 2013-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin group #lose money #electronic books #apple didn #district court