Michelle Obama at the annual American Library Association conference in June. After keeping a relatively low profile since leaving the White House, the former first lady is returning to the public sphere in dramatic fashion. Continue reading >> [ Source: The New York Times | 2018-09-22 00:00:00 UTC ]
It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading >> [ Source: Advertising Age | 2014-12-30 00:00:00 UTC ]
The year 2012 opened in dramatic fashion with magazine media-related deals. From Hanley Wood’s recapitalization to the final sell-off the remaining segments of what once was the massive Ziff Davis, 2012 saw its fair share of deals that involved traditional media brands as well as the... Continue reading >> [ Source: Folio Magazine | 2013-01-30 00:00:00 UTC ]