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Why Content Marketing Is an All-In Proposition

It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-12-30 00:00:00 UTC ]
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The Audio Book Club Reads Americanah

This month, Dan Kois, Jamelle Bouie, and Emily Bazelon discuss Americanah, Chimamanda Ngozi Adichie’s novel about two Nigerians who migrate west: Ifemelu to America, and Obinze to London. Is the romance between these two star-crossed lovers convincing? Do the novel’s sharp-edged takes on race in... Continue reading at 'Slate'

[ Slate | 2014-06-06 00:00:00 UTC ]
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The Secret World of Apps

Last week, Apple went to Washington, D.C., to answer questions from U.S. lawmakers about consumer privacy in the mobile marketplace. The visit was triggered by the discovery that Apple’s iPads and iPhones tracked and kept users’ locations for up to a year, creating a step-by-step picture of... Continue reading at 'AdWeek'

[ AdWeek | 2011-05-23 00:00:00 UTC ]
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