Facebook has reported yet another glitch in the data it gives publishers and marketers to understand their activity on the social network.This time Facebook found a problem that gave some publishers inaccurate traffic numbers, underestimating iPhone audiences on certain posts, according to a blog post from Facebook on Friday."We've uncovered an issue for a small group of Instant Articles publishers that impacts reporting in comScore," the blog post said. "ComScore alerted us to the issue, and we've since identified this is a result of a recent Facebook update that impacted." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-12-16 00:00:00 UTC ]
News tagged with:
#small group
Older, evergreen content has always been a nice traffic source for digital publishers. But two years after The New York Times identified archival content as an untapped source of traffic, several publishers have grown it into something substantial, with some now generating nearly 40 percent of... Continue reading at Digiday
[ Digiday | 2017-01-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#multiple times
#digital publishers
#content appeared
#evergreen content
#monthly traffic
Facebook is bullish on the bot, and its partnering with early-adopting brands and publishers to begin to edge commerce inside of Messenger's four walls. For the holiday season, brands like Burberry and Estée Lauder used Facebook Messenger to extend holiday campaigns into interactive experiences... Continue reading at Digiday
[ Digiday | 2016-12-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#holiday season
#facebook messenger
Brit + Co and Mindbodygreen are seeing early success in using Facebook Live to drive people to pay for how-to courses. Brit + Co’s recent Facebook Live with a handlettering expert drove 180 pre-registrations for its class -- four times the usual average. Meanwhile, Mindbodygreen has been hosting... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#facebook live
#early success
#brit +
On Facebook, Instant Articles has largely been the domain of traditional publishers using them to distribute their journalism. Last week, in the latest example of the blurring of lines between brand and publisher, TBS began using them to promote one of its shows. To drum up excitement for the... Continue reading at Digiday
[ Digiday | 2016-12-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#main characters
#traditional publishers
#brand appeared
Facebook's announcement that it was taking steps to crack down on hoaxes and fake news on the platform drew attention to a specific type of fake news ads -- those that masquerade as legitimate news sites. Publishers have long been the victim of such schemes, but they have few options to squash... Continue reading at Digiday
[ Digiday | 2016-12-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#limited test
#fake news
#taking steps
Social publishing is becoming a zero-sum game. As media companies clamor for readers on Facebook, Instagram and Snapchat, Twitter is losing the attention battle. Publishers are waking up to the fact that Twitter doesn't have the audience scale, visual storytelling tools and ad products that the... Continue reading at Digiday
[ Digiday | 2016-12-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#media companies
#ad products
#audience scale
#social publishing
#publishers appeared
Facing outrage over a book of parodies of classic children's book covers, Abrams has agreed to a request from the author to stop publishing the title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#stop publishing
#book covers
#classic children
Most publishers would agree that Facebook metrics have never been perfect. But the latest blunders have rocked confidence among some big media owners, forcing them to reassess where and how they should be allocating budget and resources to specific social platforms. Others believe the public mea... Continue reading at Digiday
[ Digiday | 2016-11-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#social platform
#post facebook
It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication,... Continue reading at Digiday
[ Digiday | 2016-11-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sponsored videos
#suggested videos
#revenue streams
#billion views
#long term
#chasing scale
The name CrowdTangle may not be familiar to you, but Facebook just snatched up the company to help its publishers track how content moves around the internet. CrowdTangle's platform launched four years ago, giving companies a real-time look at conten... Continue reading at Engadget
[ Engadget | 2016-11-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#giving companies
Facebook has been paying media partners to produce a certain amount of live video content per month. Most of these deals run for 12 months. Partners are aware that Facebook, having already collected a lot of data around live video consumption, might stop funding content. This could spell trouble... Continue reading at Digiday
[ Digiday | 2016-11-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#surprising move
#multiple publishers
#live videos
Monetizing Facebook, unsurprisingly, is a big concern for video publishers. Other concerns include competing with companies for a small pool of talent that understands social and digital; how Facebook’s algorithm has made it harder for publishers to differentiate while also chasing scale; and... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#chasing scale
#making money
#video publishers
Since Facebook introduced live video in January, publisher adoption is climbing. But questions remain about how to make the best use of the feature and how much to invest in a feature whose ability to monetize is still limited. That's why, for now, many see live as an audience-building exercise.... Continue reading at Digiday
[ Digiday | 2016-11-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#questions remain
#facebook live
In April, a batch of small publishers migrated to Medium in the hopes that the platform’s network effect would increase their reach. But seven months after the move, ComScore and Alexa data show that most of these publishers have seen their traffic decline. "It was never my intention to move to... Continue reading at Digiday
[ Digiday | 2016-11-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#huge boost
#network effect
#traffic decline
In lawsuit over discredited article, Jann Wenner says although ‘Jackie’s’ account was inaccurate, the rest of the story remained validRolling Stone magazine publisher and co-founder Jann Wenner said in a video deposition that he disagreed with a top editor’s decision to retract an entire article... Continue reading at The Guardian
[ The Guardian | 2016-10-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sexual assault
#gang rape
#top editor
#jann wenner
Facebook is all powerful and it knows it. Publishers have little choice but to play by its rules. At Digiday’s Publishing Summit in Nice we asked publishers what their biggest challenge with Facebook was: unclear metrics, murky routes to monetization and unpredictable priorities were among... Continue reading at Digiday
[ Digiday | 2016-10-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#biggest challenge
#publishing summit
#biggest challenges
#asked publishers
#facebook appeared
Years ago, brands like Viral Nova, Distractify and Diply rode the power of Facebook influencer traffic to relevance with advertisers. Today, hundreds of publishers have dipped their toes in the water, and companies like The Social Edge drive well over 100 million pageviews every month for them.... Continue reading at Digiday
[ Digiday | 2016-10-21 00:00:00 UTC ]
More news stories like this |
If some publishers are cooling on Facebook Instant Articles, they're bullish on Google AMP, the search engine’s answer to Instant Articles. Eight months in, AMP now represents 10 to 15 percent of publisher search traffic, which could help publishers wean themselves off volatile social traffic.... Continue reading at Digiday
[ Digiday | 2016-10-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#search engine
#pleasantly surprised
#google amp
#post publishers
Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet. Facebook may have been all the rage these past few years, but now there's a renewed focus by publishers on Google search. Facebook has turned out to be a fickle partner, and Google's own shifting... Continue reading at Digiday
[ Digiday | 2016-10-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#renewed focus
#super bowl
#publishers focus
#google search
The International News Media Association (INMA) released a survey of large publishers last week that captured their complicated relationship with Facebook. These five charts document publishers’ perception of various Facebook features, their mixed feelings about Instant Articles, changes in... Continue reading at Digiday
[ Digiday | 2016-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#referral traffic
#mixed feelings
#complicated relationship
#facebook appeared
#facebook content
#large publishers