The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce branded content units into its redesigned website, scheduled to rollout in the first quarter of 2014."As part of our redesign, there will be new ad products and at least one unit will be branded content," she said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-29 00:00:00 UTC ]
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#growing list
#traditional publishers
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#redesigned website
#ad products
A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday
[ Digiday | 2017-01-14 00:00:00 UTC ]
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#publishers weigh
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Publisher once known as Emap will have just one print asset, Retail Week, after it offloads 13 titles to focus on big brandsAscential, the events and publishing business once known as Emap, is to sell more than a dozen “heritage” titles including the fashion bible Drapers, Architects’ Journal... Continue reading at The Guardian
[ The Guardian | 2017-01-05 00:00:00 UTC ]
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#nursing times
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Ad Age "Media Guy" columnist Simon Dumenco's morning media roundup for Jan. 5:Donald Trump's spokesman says he checks the president-elect's Twitter account first thing in the morning because "it drives the news." (Oh, you don't say?!) Bernie Sanders drove the news -- or at least scored one of... Continue reading at Advertising Age
[ Advertising Age | 2017-01-05 00:00:00 UTC ]
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#app store
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#year --
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One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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The 33-year publishing veteran will oversee all content and sales operations for the company's 40-plus brands. The post EnsembleIQ Taps Jeff Greisch as Chief Brand Officer appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-29 00:00:00 UTC ]
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The 'New York Times Book Review' has revealed the 10 titles on its 64th annual list of Best Illustrated Children's Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
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#illustrated children
Digital publisher Vox Media and eBay-owned StubHub have entered into a multi-year custom content partnership that will result in integrations and advertising across Vox's eight media brands, the companies announced Wednesday.Most prominently, team pages on the Vox sports network SB Nation will... Continue reading at Advertising Age
[ Advertising Age | 2016-11-02 00:00:00 UTC ]
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#media brands
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YouTube is the content king, discoverability remains kids' publishing's white whale, top brands are so ubiquitous that they are morphing into de facto platforms, and other takeaways from the 2016 Nielsen Children's Book Summit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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#top brands
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The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age
[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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#digital properties
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As part of Keywee's efforts to bring together the New York publishing community, we are teaming up with The New York Times and Digiday to discuss how The Times approaches topics like audience development, reader engagement, and content distribution, as well as trends in digital publishing. We... Continue reading at Digiday
[ Digiday | 2016-10-26 00:00:00 UTC ]
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#digital publishing
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Republican presidential nominee Donald Trump said Saturday that his administration would seek to block a massive media merger between AT&T and Time Warner Inc. if he is elected president. The deal, which appears to be imminent, would turn telephone giant AT&T, a company already valued at... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-22 00:00:00 UTC ]
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#elected president
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Newspaper’s title is changed in a revamp aimed at testing whether it can turn a profit as its publishing company continues to build a digital audience Overnight, the International New York Times has become The New York Times International Edition. The change of title is accompanied by a new... Continue reading at The Guardian
[ The Guardian | 2016-10-12 00:00:00 UTC ]
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#digital growth
The news magazine launches a new event to boost its profile in cultural coverage. The post At The Week Live, Magazine Content Comes to Life appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-20 00:00:00 UTC ]
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#magazine content
Four years after leaving Rodale for Time Inc., Matt Bean is set to return to the Emmaus, Pa.-based magazine publisher with a shiny new title: editor in chief of Men's Health. "Matt is truly a modern day editor, savvy across print, digital and social platforms, with a clear vision for the Men's... Continue reading at AdWeek
[ AdWeek | 2016-09-16 00:00:00 UTC ]
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#social platforms
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#helped launch
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brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading at AdWeek
[ AdWeek | 2016-09-15 00:00:00 UTC ]
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#flip side
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Five years. That's how long "native advertising" has been a thing. That's when digital publishers started offering content marketing solutions to brands. It's when BuzzFeed tripled revenue, further validating that branded content was here to stay. Publishers, new and old, from the New York Times... Continue reading at Advertising Age
[ Advertising Age | 2016-09-08 00:00:00 UTC ]
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#branded content
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#growing demand
#banner ads
Joanna Coles' steady rise to the top at Hearst Magazines has reached a new high, with the well-regarded Cosmopolitan editor in chief (and two-time Adweek Hot List Editor of the Year) being promoted today to chief content officer, a new position within the publishing company. "Joanna is a... Continue reading at AdWeek
[ AdWeek | 2016-09-06 00:00:00 UTC ]
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#media brand
#current events
#morning joe
Michele Promaulayko returns to take the reins at Cosmopolitan and Seventeen. The post Joanna Coles Named Hearst Magazines Chief Content Officer appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-06 00:00:00 UTC ]
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The editor of the 'New York Times' Sunday Book Review will take over all book coverage for the paper, including the daily Books section, book news, and publishing industry news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-18 00:00:00 UTC ]
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#pamela paul
#book coverage
#book news
Like many of its magazine publishing peers, Time Inc. has spent the past few years furiously working to reposition itself as a multiplatform media company. In the last year alone, the company has acquired big-name digital brands (like xoJane and HelloGiggles), launched several of its own... Continue reading at AdWeek
[ AdWeek | 2016-08-09 00:00:00 UTC ]
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