Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-30 00:00:00 UTC ]
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Jeff Bezos has sold 1% of his stake in Amazon - which is just over a million shares, at a value of $671m (£465.2m) - the New York Post has reported. Continue reading at The Bookseller
[ The Bookseller | 2016-05-10 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of Lab Girl, click the arrow on the player below. Continue reading at Slate
[ Slate | 2016-05-06 00:00:00 UTC ]
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New MagNet study finds monthly magazines offer subscriptions for an average of 63 percent off cover price. The post Report: Subscription Discounts Drive Down Newsstand Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-30 00:00:00 UTC ]
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Facebook has published its latest Global Government Requests Report covering the second half of 2015. The transparency report reveals that there has been as 13 percent increase in the number of government requests for data, but it also shows that Facebook is still not able to be as transparent... Continue reading at Betanews
[ Betanews | 2016-04-29 00:00:00 UTC ]
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A new report looks at what ABA president Betsy Burton calls "the most critical issue" for locally owned businesses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-28 00:00:00 UTC ]
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Journalist, who was cleared of wrongdoing in relation to leaks from Sandhurst, has a deal with Harper CollinsThe Sun’s royal editor, Duncan Larcombe, is to leave the paper more than a year after an Old Bailey trial that saw him cleared of any wrongdoing in relation to tips about Princes William... Continue reading at The Guardian
[ The Guardian | 2016-04-26 00:00:00 UTC ]
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Bonnier Zaffre has appointed Katherine Armstrong as senior editor on the Zaffre crime list. Continue reading at The Bookseller
[ The Bookseller | 2016-04-15 00:00:00 UTC ]
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Chiki Sarkar, the former publisher of Penguin Random House India, is launching Juggernaut Books this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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Piatkus, part of Little, Brown, has appointed Jillian Young as commissioning editor for non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2016-04-12 00:00:00 UTC ]
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"Legendary" editor Giancarlo Bonacina has died in Milan, aged 78, following a long illness. Continue reading at The Bookseller
[ The Bookseller | 2016-04-12 00:00:00 UTC ]
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Changes in the distribution landscape and a spirited keynote by Newbery winner Kwame Alexander were among the highlights for the indie presses and self-published authors who attended IBPA's Publishing University April 8-9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Photos from the book fair and panels at the Association of Writers and Writing Programs annual conference, held this year at the L.A. Convention center in downtown Los Angeles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-04 00:00:00 UTC ]
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Writers tend to be solitary creatures, and yet more than 12,000 will congregate in Los Angeles this week. The occasion is the annual conference of the Assn. of Writers and Writing Programs, or AWP, which also draws other literary kin, the teachers, editors, publishers, critics and booksellers who... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-03 00:00:00 UTC ]
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We asked publishing pros at yesterday's Digiday Publishing Summit for their scout's-honor stance on how they're pitching native, who's buying, and more. Here's what they said in 5 charts. Sponsor content by Nativo. The post Infographic: 50 percent of publishers recruit editors to create native... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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Regional press owners approach corporation’s news chief, James Harding, to seek funding for journalists to cover local courts and council meetingsRegional newspaper groups want the BBC to foot the bill for reporters to cover Britain’s courts and council meetings, reported the Times on Monday.... Continue reading at The Guardian
[ The Guardian | 2016-03-29 00:00:00 UTC ]
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Is it a blog? A magazine? A conversation? A tasteless drunken boor at a party? Perhaps all of this and more over 14 years of innovative web journalismAfter the verdict awarding former pro wrestler Hulk Hogan $140m in punitive damages following Gawker’s publication of a clip showing him engaged... Continue reading at The Guardian
[ The Guardian | 2016-03-26 00:00:00 UTC ]
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Earlier this month, InStyle launched its first sweepstakes in partnership with Pinterest. The spring-themed contest is part of the magazine's push to focus on the platform, as it's the only one whose followers continue to grow, 22 percent year over year. "Our other social platforms are maxed... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users' time... Continue reading at AdWeek
[ AdWeek | 2016-03-24 00:00:00 UTC ]
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Find out what’s happening in the religion and spirituality publishing industry following PW’s spring summit in New York City from March 14-15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-23 00:00:00 UTC ]
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