Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-30 00:00:00 UTC ]
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Springer Nature is to expand its nature.com content sharing initiative to its entire journals portfolio. Continue reading at The Bookseller
[ The Bookseller | 2016-03-23 00:00:00 UTC ]
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Professor Dai Smith on how the judges for the International Dylan Thomas Prize chose this year's shortlist. Continue reading at The Bookseller
[ The Bookseller | 2016-03-23 00:00:00 UTC ]
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Helped by savings from the further integration of Penguin and Random House, earnings at the world's biggest publisher rose 23.2% last year. 'Girl on the Train' and 'Grey' were among the house's top selling global titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-22 00:00:00 UTC ]
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The National Literacy Trust is urging more fathers to get involved with their children’s reading, after a survey revealed that only a third of dads said they have the most influence over their child’s literacy development. Continue reading at The Bookseller
[ The Bookseller | 2016-03-22 00:00:00 UTC ]
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Booksellers should have the power to price books themselves, as removing the r.r.p. gives retailers more flexibility, Irish booksellers have testified. Continue reading at The Bookseller
[ The Bookseller | 2016-03-21 00:00:00 UTC ]
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HarperCollins has launched an internal careers website which gives News Corp employees the ability to apply for jobs across HarperCollins UK, News UK, and Dow Jones. Continue reading at The Bookseller
[ The Bookseller | 2016-03-17 00:00:00 UTC ]
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Children's book editors from the US, Canada, Australia and New Zealand: apply for the German Book Office New York editor's trip by April 11, 2016. The post Apply Now for the 2016 Children’s Book Editor’s Trip to Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-17 00:00:00 UTC ]
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CEO Andrew Savikas has left the ebook subscription service as the company restructures operations under the sole ownership of O'Reilly Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-14 00:00:00 UTC ]
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BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled... Continue reading at AdWeek
[ AdWeek | 2016-03-13 00:00:00 UTC ]
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Genre fiction, non-fiction and books which "are causing a stir, a story in the book world" will all be candidates for the new "Meet the Author" interview series, now conducted by veteran broadcaster James Naughtie who has replaced Nick Higham. Continue reading at The Bookseller
[ The Bookseller | 2016-03-10 00:00:00 UTC ]
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Jonathan Cape is publishing BRIT(ish): Getting Under the Skin of Britain’s Race Problem by Afua Hirsch, social affairs editor for Sky News. Continue reading at The Bookseller
[ The Bookseller | 2016-03-09 00:00:00 UTC ]
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Tribune Publishing decided to combine the editor and publisher roles at its major dailies, in a major break with publishing tradition. There's more collaboration than ever in publishing, but even the most forward-leaning digital media companies find a lot to like in the traditional editorial... Continue reading at Digiday
[ Digiday | 2016-03-04 00:00:00 UTC ]
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Advert for ‘gregarious, vivacious’ journalist requires inner London locationA magazine publisher in central London seeking a “gregarious, vivacious” journalist to join its “small, friendly team” has added another interesting requirement: applicants must “live within half an hour of Bond... Continue reading at The Guardian
[ The Guardian | 2016-03-04 00:00:00 UTC ]
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Three editors, seven days, six bookstores in five states (and the District of Columbia), 2,500 miles, and countless hours of book talk and laughter add up to Tor's first-ever editors' tour. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
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A collection of speakers at the Tuesday event discussed suppression of free speech in public schools, the protection of intellectual property, and how some educational software is now being crafted in the form of social media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-02 00:00:00 UTC ]
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The ways in which audiences—and advertisers—interact with magazine brands are changing, and engagement and affinity are key. The post BPA Aims to Measure Print Engagement with New “Shoppability” Report appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-01 00:00:00 UTC ]
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U.K. self-publishing platform Reedsy launched the Reedsy Book Editor, an online editing and typesetting tool, and the site reports growing membership and new partnerships with Ingram and Kobo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
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Forty state-run Iranian media outlets have renewed the fatwa on Salman Rushdie, the Independent has reported, quoting Iranian news service the Fars News Agency. Continue reading at The Bookseller
[ The Bookseller | 2016-02-23 00:00:00 UTC ]
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The BBC visits Nigeria's Comic Republic - a team inventing and illustrating comic book superheroes with homegrown names. Continue reading at BBC World
[ BBC World | 2016-02-19 00:00:00 UTC ]
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The City Section season has been about parity among the top teams, so it should come as no surprise that Fairfax and Westchester have ended the regular tied for first place in the Western League after the Lions knocked off Westchester, 47-43, on Friday night in a huge road victory. Freshman Ethan... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-13 00:00:00 UTC ]
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