Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-30 00:00:00 UTC ]
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Guardian News and Media editor-in-chief Katharine Viner laid out some serious home truths about the risks of publishing in an algorithm and platform-dominated era, to 370 advertisers at the ad trade body ISBA's annual lunch. "Social media companies have become overwhelmingly powerful in... Continue reading at Digiday
[ Digiday | 2016-07-06 00:00:00 UTC ]
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Mary Cash, v-p and editor-in-chief of Holiday House, reports on her trip to the Seoul International Book Fair in South Korea. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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With a new editor-in-chief at the helm, the online literary magazine will recommit to its mission after a summer submissions hiatus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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It's common sense to not post pictures on social media that may convey an irresponsible lifestyle to current or future employers. But there's a subtler dynamic at play we should consider, especially today, National Camera Day, before we upload that beautiful Hawaiian sunset. What if the pictures... Continue reading at AdWeek
[ AdWeek | 2016-06-30 00:00:00 UTC ]
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Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers' sites. For Facebook, A-list content... Continue reading at Advertising Age
[ Advertising Age | 2016-06-30 00:00:00 UTC ]
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The two major trade segments--adult and children's/YA--had a slow start to the year, according to the Association of American Publishers' StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-27 00:00:00 UTC ]
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Former Orion editor Julia Silk is forging a new career path as a literary agent in association with MBA Literary Agents. Continue reading at The Bookseller
[ The Bookseller | 2016-06-24 00:00:00 UTC ]
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Thousands of Maryland consumers who bought electronic books at artificially inflated prices will get their share of $9 million in credits and checks from Apple this week, Maryland Attorney General Brian E. Frosh said Monday.The credits, first announced in March, are part of a $400 million... Continue reading at Baltimore Sun
[ Baltimore Sun | 2016-06-21 00:00:00 UTC ]
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A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According to a study by Teads, a video technology platform that works with many of the world's top... Continue reading at AdWeek
[ AdWeek | 2016-06-16 00:00:00 UTC ]
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In the lives of many consumers, social networks have begun to replace traditional news outlets as their primary source of news, making it much more difficult for publishers who still rely on a more traditional business model to earn revenue from their stories. In its annual report on digital... Continue reading at Betanews
[ Betanews | 2016-06-16 00:00:00 UTC ]
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Summer is here and with it, long afternoons and evenings that are perfect for curling up with an intriguing novel or nonfiction title. Looking for some inspiration? Here's Amazon's list of the best books of June with thoughts from Amazon editorial director Sara Nelson. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-06-16 00:00:00 UTC ]
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Editor-in-chief of British Vogue Alexandra Shulman is publishing her personal insider’s diary of Vogue’s centenary year with Penguin's Fig Tree imprint this October. Continue reading at The Bookseller
[ The Bookseller | 2016-06-14 00:00:00 UTC ]
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This week Laure Deprez, editor, Jacaranda Books talks about her role and gives advice for those looking for a job in books. Continue reading at The Bookseller
[ The Bookseller | 2016-06-11 00:00:00 UTC ]
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When you use a messaging service like Facebook Messenger, you have a reasonable expectation that what you say is private and secure. But due to a quirk in how Facebook handles certain pieces of information, just about anyone who knows how to use Facebook’s developer API can view links that... Continue reading at PC World
[ PC World | 2016-06-11 00:00:00 UTC ]
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Exploring what's worked and what hasn't in the search for new revenue streams. The post Specialized Publishers Share Challenges, Insights at SIPA Conference appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-10 00:00:00 UTC ]
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Quercus has acquired a non-fiction title by social media stars Jack Gilinsky and Jack Johnson, known on social media as Jack & Jack. Continue reading at The Bookseller
[ The Bookseller | 2016-06-09 00:00:00 UTC ]
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This week's My Job in 5 is with My Job in 5; Sophie Schrey, senior editor, Buster Books, the children's imprint of Michael O'Mara. Here's what she had to say about her role. Continue reading at The Bookseller
[ The Bookseller | 2016-06-08 00:00:00 UTC ]
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The United States has a prison problem—namely, the largest prison population in the world and the second-highest per-capita incarceration rate. These statistics are partly what inspired me to speak with Christopher Grewe, the CEO and founder of American Prison Data Systems, or APDS.Grewe may not... Continue reading at PC World
[ PC World | 2016-06-07 00:00:00 UTC ]
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German Book Office Editors' Trip participants get a first-hand look at current trends, books, and ideas in the German children’s book industry, June 26-July 1. The post GBO Editors’ Trip Bolsters Visibility for German Children’s Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-06 00:00:00 UTC ]
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Specs Current gig Editor of Food & Wine Previous gig Director of inspiration for Conrad Hotels Age 45 Twitter @NilouMotamed Adweek: Food & Wine's last editor, Dana Cowin, had been with the brand for more than two decades when she stepped down earlier this year. What's it like... Continue reading at AdWeek
[ AdWeek | 2016-06-06 00:00:00 UTC ]
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