Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-30 00:00:00 UTC ]
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CI4: Authors and Illustrators to Meet

Some high-profile writers and illustrators are attending events connected with this year's show. Here's a select listing of who'll be there, and when. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Spectator editor Rowan Dean rolls to the bottom of offensiveness barrel

Provocative ‘poor me’ column in Australian Financial Review targets prominent people. Plus China Daily seals a deal to run monthly supplements in Fairfax papersThe editor of Spectator magazine, Rowan Dean, has managed to write one of the more offensive columns published in the Australian... Continue reading at The Guardian

[ The Guardian | 2016-06-03 00:00:00 UTC ]
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Obituary: Ann LaFarge, Editor and Novelist

Ann B. LaFarge, a former editor for Dutton, Ballantine, Zebra, and Kensington, died at home on May 27. She was 83. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-02 00:00:00 UTC ]
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Chromebooks can now seamlessly access Windows network file shares

Google just released a new Chrome OS application that allows Chromebooks to seamlessly access network file shares created by Windows PCs. This integrates network file shares directly into the Files app and the browser’s Save and Open dialogs.Get the app from the Chrome Web Store You can install... Continue reading at PC World

[ PC World | 2016-06-01 00:00:00 UTC ]
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Publishers’ Facebook videos are shared 7 times more than links

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[ Digiday | 2016-05-31 00:00:00 UTC ]
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Note-sharing marketplace Flashnotes wound down

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[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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Viral video: Star Trek Beyond and Game of Thrones meets Family Guy

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[ The Guardian | 2016-05-27 00:00:00 UTC ]
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Esquire's New Editor Wants to 'Reimagine the Way Fashion Can Be Done'

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[ AdWeek | 2016-05-24 00:00:00 UTC ]
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Digital Content Next reports recommendations for reaching the ad-blocking audience

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[ Digiday | 2016-05-23 00:00:00 UTC ]
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[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
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[ Publishers Weekly | 2016-05-19 00:00:00 UTC ]
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Mark Zuckerberg to meet with Glenn Beck and other conservatives over Facebook bias accusations

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[ Los Angeles Times | 2016-05-18 00:00:00 UTC ]
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BISG’s MIP 2016 Confab to Focus on Social Responsibility

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[ Publishers Weekly | 2016-05-18 00:00:00 UTC ]
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[ The Bookseller | 2016-05-14 00:00:00 UTC ]
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Tribune and Gannett meet in Chicago with no progress on deal

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[ Baltimore Sun | 2016-05-14 00:00:00 UTC ]
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[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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[ AdWeek | 2016-05-13 00:00:00 UTC ]
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BEA 2016: Catch the Buzz from YA Editors

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[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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BEA 2016: E-book Sales Fell 13% in 2015, Nielsen Reports

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[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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[ Publishing Perspectives | 2016-05-11 00:00:00 UTC ]
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