Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-30 00:00:00 UTC ]
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Overwhelmingly, Americans continue to view public libraries as vital to their communities, but as libraries adapt to the digital age, opinions differ over how books should be treated in the library. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age
[ Advertising Age | 2016-09-09 00:00:00 UTC ]
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With a chill in the air, it's the perfect time to head back into the house and curl up under a blanket with a good book. Looking for a captivating novel? Intriguing nonfiction? You're sure to find something that suits your interests on this list of the 10 best books to be released this month,... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-09-09 00:00:00 UTC ]
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Headline Publishing Group has acquired the debut of Nikola Scott, former editorial director at Little Brown, in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2016-09-07 00:00:00 UTC ]
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Hearst Magazines on Tuesday promoted Cosmopolitan editor Joanna Coles to the newly created post of chief content officer. A few hours later, the company named her successor: Michele Promaulayko.Ms. Promaulayko is a Cosmo veteran, having served as executive editor from 2000 to 2008. She also... Continue reading at Advertising Age
[ Advertising Age | 2016-09-06 00:00:00 UTC ]
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Orion has acquired a comic tale of "East meets West", The Arrangement, by 27-year-old debut author Sonya Lalli - pitched as "Bend it Like Beckham meets Bridget Jones's Diary". Continue reading at The Bookseller
[ The Bookseller | 2016-09-02 00:00:00 UTC ]
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After posting an 11 percentage point jump from 2011-2014, ebook readership has seen no change in the last two years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-01 00:00:00 UTC ]
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Film-maker Taika Waititi and Prime Minister John Key are among a dozen Kiwis who have shared their insights into mental health in a book published by Onslow College students. Continue reading at Stuff
[ Stuff | 2016-08-29 00:00:00 UTC ]
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Mondadori operates four trade publishing houses: Edizioni Mondadori, Giulio Einaudi editore, Edizioni Piemme and Sperling & Kupfer, the last of which also includes Frassinelli. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Italy’s De Agostini S.p.A. is a family-owned international group, founded in 1901 and controlled by B&D Holding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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China 'is funding 20 new English-language journals a year,' according to the UK's Publishing Association report out this week. At the same time, concern is expressed about 'ideological control.' The post UK’s Publishers Association Reports on Journals in China appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-25 00:00:00 UTC ]
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Bonnier Zaffre has hired Felicity Johnston as its new commissioning editor at children’s imprints Hot Key Books and Piccadilly Press. Continue reading at The Bookseller
[ The Bookseller | 2016-08-25 00:00:00 UTC ]
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Penguin Press is to publish the first solo book from Henry Eliot, the editor-at-large of Penguin Classics and co-author of Curiocity (Particular Books). Continue reading at The Bookseller
[ The Bookseller | 2016-08-25 00:00:00 UTC ]
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The Chinese journals market is experiencing a huge shift to digital, while more English-language journals are being produced by Chinese publishers and Chinese researchers are beginning to make a deeper impact abroad, according to a report. Continue reading at The Bookseller
[ The Bookseller | 2016-08-25 00:00:00 UTC ]
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Social media doesn’t exist as a grand platform for your experiments. It exists to make money for its owners. The post Memo to Magazine Media: Social Networks Are Not Altruistic appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-24 00:00:00 UTC ]
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Pulitzer finalist Eowyn Ivey, author of 'To the Bright Edge of the World,' talks to her editors, Reagan Arthur and Mary-Anne Harrington, about the editing process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-19 00:00:00 UTC ]
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A senior editor is the latest to leave Yale University Press London following a reorganisation. Continue reading at The Bookseller
[ The Bookseller | 2016-08-17 00:00:00 UTC ]
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Shares in the US books chain Barnes & Noble tumble after the firm sacks its chief executive for not being a "good fit" with the company. Continue reading at BBC News
[ BBC News | 2016-08-17 00:00:00 UTC ]
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After polling 1,100 of its members, the female crime writers group found that it is a disproportionately white organization. Non-hispanic whites make up 93% of its membership, compared to 62% of the U.S. population. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-17 00:00:00 UTC ]
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Randall, who retired from Ten Speed in 2009 after 19 years with the company, died on August 12. She was 61. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-17 00:00:00 UTC ]
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