Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-30 00:00:00 UTC ]
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Pew Report: Americans Still Love Libraries, Especially the Books

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[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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At Industry Conference, Publishers Vent About Power of Social Media Companies

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[ Advertising Age | 2016-09-09 00:00:00 UTC ]
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10 best books of September 2016, according to Amazon's editors

With a chill in the air, it's the perfect time to head back into the house and curl up under a blanket with a good book. Looking for a captivating novel? Intriguing nonfiction? You're sure to find something that suits your interests on this list of the 10 best books to be released this month,... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-09-09 00:00:00 UTC ]
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Headline to publish former editor Nikola Scott's debut

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[ The Bookseller | 2016-09-07 00:00:00 UTC ]
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Cosmopolitan Names Promaulayko Editor as Coles Ascends at Hearst

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[ Advertising Age | 2016-09-06 00:00:00 UTC ]
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Orion acquires 'East meets West' debut The Arrangement

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[ The Bookseller | 2016-09-02 00:00:00 UTC ]
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Pew Report: Overall Book Readership Holding Steady, but E-Books Have Stalled

After posting an 11 percentage point jump from 2011-2014, ebook readership has seen no change in the last two years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-01 00:00:00 UTC ]
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Students' social venture aims to help teenage males out of depression

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[ Stuff | 2016-08-29 00:00:00 UTC ]
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[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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UK’s Publishers Association Reports on Journals in China

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[ Publishing Perspectives | 2016-08-25 00:00:00 UTC ]
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Bonnier hires Felicity Johnston as children’s commissioning editor

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[ The Bookseller | 2016-08-25 00:00:00 UTC ]
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[ The Bookseller | 2016-08-25 00:00:00 UTC ]
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[ The Bookseller | 2016-08-25 00:00:00 UTC ]
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[ Folio Magazine | 2016-08-24 00:00:00 UTC ]
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The Making of 'To the Bright Edge of the World': Eowyn Ivey Talks with Her Editors

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[ The Bookseller | 2016-08-17 00:00:00 UTC ]
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Barnes & Noble shares fall after boss sacked

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[ BBC News | 2016-08-17 00:00:00 UTC ]
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Female Crime Writers Group Issues Diversity Report

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[ Publishers Weekly | 2016-08-17 00:00:00 UTC ]
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Obituary: Veronica Randall, Ten Speed Press Editor

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[ Publishers Weekly | 2016-08-17 00:00:00 UTC ]
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