Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-30 00:00:00 UTC ]
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Through disruptive thinking, Jay Lauf and Sam Olstein have taken two of America's oldest brands to the forefront of media Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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In this book collection by Scott Pilgrim creator Bryan Lee O'Malley, he teams with artist Leslie Hung to produce a behind the scenes look at the fashion world through the eyes of a social media fixated fashion blogger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-23 00:00:00 UTC ]
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Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek
[ AdWeek | 2017-02-22 00:00:00 UTC ]
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Buddhist publishers look at principles of interconnectedness and interdependence as a response to issues ranging from racism to poverty. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-21 00:00:00 UTC ]
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Top Execs from Time Inc., HarperCollins, Mailchimp, Wired, and Vice will share the secrets of global brand growth at PTC. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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Reviews editor Annie Coreno recommends '#Republic: Divided Democracy in the Age of Social Media' by Cass R. Sunstein, an incisive look at the intersection of the Internet and democracy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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The Folio: Association Media Summit speaker and VP of Editorial at SHRM shares his take on the role of social in non-profit media. The post Social Media for Association Magazines: Q&A with Tony Lee appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-10 00:00:00 UTC ]
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Anja Sieg reports from the American Booksellers Association's (ABA) 12th Winter Institute, which drew a record crowd of 654 booksellers. Continue reading at The Bookseller
[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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Jim Bankoff turned Vox into a content juggernaut, a purpose-built digital media company; at PubTech Connect, he’ll discuss what it takes to build the media company of the future Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
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Programmatic buying is quickly evolving, but each new integration has its own set of drawbacks. At Digiday’s Hot Topic Header Bidding event in New York City yesterday, we asked publishers what they see as the biggest barrier to adopting server-to-server connections. Publishers said they were... Continue reading at Digiday
[ Digiday | 2017-02-08 00:00:00 UTC ]
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Two weeks of convulsive change at three of the most prestigious magazine publishers, while Facebook grows by nearly 60 percent. The post Restructurings, Downsizings, and a Social-Media Steamroller appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-03 00:00:00 UTC ]
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With new attention to diversity issues, Scholastic's sixth biennial survey adds an Australian edition, and looks extensively on reading aloud at home. The post Scholastic’s Kids & Family Reading Report: Insights From the US, UK, India and Australia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-03 00:00:00 UTC ]
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Co-founder and CEO of The Muse, Kathryn Minshew knows what today’s young workers are looking for in their careers, and what companies need to do to attract the best of them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
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The fake-news firehose is still flowing. A turbulent political climate in Europe with multiple elections running across countries means publishers, governments and trade bodies are collaborating to try and fight fake news. MPs in the U.K. have launched an investigation this week. In France,... Continue reading at Digiday
[ Digiday | 2017-01-31 00:00:00 UTC ]
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The biggest question for publishers prioritizing video isn’t Snapchat or Facebook Live, it’s simple economics. How many bodies can an organization throw at production and still keep the lights on? Digital publishers are struggling to square demand for video with the bottom line. Five charts that... Continue reading at Digiday
[ Digiday | 2017-01-31 00:00:00 UTC ]
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Ian Schafer, founder and chairman of Deep Focus, the innovative, digitally-led advertising agency, knows how to help brands sell themselves on screens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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Beginning this summer, magazines must be able to demonstrate "unique opens" of sponsored digital subscriptions and single-copy sales, not just deliveries. The post Updated: AAM Tweaks Digital Issue Reporting Guidelines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-27 00:00:00 UTC ]
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Children aged 9-16 spend as much time reading online as reading print materials, although the number of young people reading books, comics and magazines drops in the teenage years, according to a new report. Continue reading at The Bookseller
[ The Bookseller | 2017-01-25 00:00:00 UTC ]
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Amazon has offered to drop the Most Favoured Nation clauses from its ebook contracts, following a European Commission investigation into the online retailer’s deals, it has been reported today. Continue reading at The Bookseller
[ The Bookseller | 2017-01-25 00:00:00 UTC ]
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A social network for book lovers has launched in Argentina, and it's said to be gaining users across the Spanish-speaking world. The post Grandes Libros, a Spanish-Language Social Network for Book Fans appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-20 00:00:00 UTC ]
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