Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-30 00:00:00 UTC ]
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Bonnier Zaffre has acquired two thrillers from author James Carol, reuniting him with his former editor at Faber, Katherine Armstrong. Continue reading at The Bookseller
[ The Bookseller | 2017-03-21 00:00:00 UTC ]
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Robert B. Silvers, the co-founder of the New York Review of Books and its editor since 1963, died on the morning of March 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-20 00:00:00 UTC ]
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Publishers and agents have noted an “upbeat” mood at this year’s fair, with many saying that the publishing industry can play an important role in helping people to navigate through or escape from the prevailing turbulent political climate. Continue reading at The Bookseller
[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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Lindsey Pollak turned her love of advising young people into a career as a super-powered speaker and consultant on millennials in the workforce. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-10 00:00:00 UTC ]
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BookExpo has named its finalists for its Editors’ Buzz program, which highlights titles expected to resonate with readers in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-09 00:00:00 UTC ]
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And while narrowing slightly, the gender gap persists — especially among editors-in-chief — according to our annual editorial salary survey. The post Digital Editors Significantly Out-Earn Those at Print Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-08 00:00:00 UTC ]
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Creative Access is to operate as a not-for-profit social enterprise from this month as a result of having its funding withdrawn from the government. Continue reading at The Bookseller
[ The Bookseller | 2017-03-08 00:00:00 UTC ]
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SIPs and one-shots are choking off sales of regular-frequency magazines, argues one analyst. The post A Bleaker-than-Reported Newsstand Story appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-07 00:00:00 UTC ]
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Fnac Darty, the French books, music and electrical products chain that merged last year, has reported “very solid” results and strong growth for 2016, bringing forward the targeted savings of €30m euros from synergies by a year to the end of 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-03-03 00:00:00 UTC ]
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The publishing giant plans to produce six to eight short videos a day for Facebook, Instagram, Snapchat and Twitter with its first social-only launch, Well Done. The post Time Inc. is hungry for social food videos, too appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-02 00:00:00 UTC ]
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Even as flowers sprout from the ground, great books are also popping up all over the place. Which ones are most worth your time? Amazon editors have selected a list of the books they say are the best to be released in March. Here are the picks, with thoughts from Amazon senior editor Chris Schluep. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2017-03-02 00:00:00 UTC ]
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George Baier IV of Dropbox, Hillary Kerr of Clique, and Joanna Lord of ClassPass are professional change-agents. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-02 00:00:00 UTC ]
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The sports publisher is still holding on to a sneaky traffic-boosting tactic. The post ESPN drops false play buttons on Facebook, maintains them on Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-02 00:00:00 UTC ]
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It's not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new ebook... Continue reading at AdWeek
[ AdWeek | 2017-03-02 00:00:00 UTC ]
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Nigel Farage is struggling to find a publisher for his memoir, according to the Evening Standard. However a publishing source has told The Bookseller that a deal may still be being finalised, while the politician's own spokesman has claimed "he can't be struggling to find a publisher" because... Continue reading at The Bookseller
[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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Academic retailer JS Group has reported a 6.2% year-on-year revenue drop to £38.1m in its annual results covering the financial year ending 31st May 2016. Continue reading at The Bookseller
[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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Anna LeBaron escaped her murderous father’s polygamist cult at the age of 13, leaving behind a life of terror and over 50 siblings to begin a search for healing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-28 00:00:00 UTC ]
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In the crowded author services field, veteran self-published author Scott La Counte launches BuzzTrace to help authors track social media conversations. The post Publishing Startups: BuzzTrace Looks To Track Authors’ Social Networking appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-27 00:00:00 UTC ]
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Pearson has reported a massive pre-tax loss for the year of £2.6bn, including a goodwill impairment, following the challenges it has been facing in the US education market. The company, which in January delivered its fifth profit warning in four years, also reported a sharp rise in debt to... Continue reading at The Bookseller
[ The Bookseller | 2017-02-25 00:00:00 UTC ]
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The power of social video marketing is increasingly touted as the fastest way for brands to build engagement with customers and prospects. In a recent survey, 80 percent of content marketers said videos published on Facebook, Instagram and Twitter have directly impacted their business. This... Continue reading at AdWeek
[ AdWeek | 2017-02-24 00:00:00 UTC ]
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