Social Presence Goes Beyond the Screen

It's not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new ebook from Engagement Labs explores how certain brands are excelling... Continue reading at 'AdWeek'

[ AdWeek | 2017-03-02 00:00:00 UTC ]
News tagged with: #vice versa

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BookCon 2015: Julianne Moore and Brian Selznick: From Screen-to-Page and Page-to-Screen: Star Power in Children’s Book

Actress Julianne Moore and award-winning writer and illustrator Brian Selznick have more in common than writing books for children. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #writing books #award-winning writer #star power #brian selznick #julianne moore


Profiles in Social Media: Has Your Brand Found Its Social Soul Mate?

Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing number #magazine publishing


As schools reopen, pediatricians call for morning screenings, multilingual info

Pediatricians from the Somos network say input from community physicians is essential to safely reopening the city's schools. On Tuesday they unveiled a set of recommendations for city officials at... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2020-08-13 14:05:40 UTC ]
More news stories like this | News stories tagged with: #somos #city officials


Michaela Coel plays the first on-screen writer I can relate to | Candice Carty-Williams

I May Destroy You skewers the weirdness of fandom and captures just how terrifying the publishing industry can beMichaela Coel’s critically acclaimed new TV series I May Destroy You (BBC One), the journey of a young woman uncovering and trying to deal with sexual trauma, is a show that I fall... Continue reading at The Guardian

[ The Guardian | 2020-07-11 07:00:06 UTC ]
More news stories like this | News stories tagged with: #publishing industry #stephen king #main character #all-consuming nature #tv series #critically acclaimed #candice carty-williams


The Bookseller asks for trade views of social media

The Bookseller would like to capture the trade’s thoughts on social media and, in particular, "cancel culture" and its impacts on UK publishing, bookselling and writing. Continue reading at The Bookseller

[ The Bookseller | 2020-07-01 19:32:20 UTC ]
More news stories like this | News stories tagged with: #bookseller #uk publishing #cancel culture


NewFronts Now: Social platforms highlight positivity on day 4

Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts.  Continue reading at Advertising Age

[ Advertising Age | 2020-06-25 21:05:12 UTC ]
More news stories like this | News stories tagged with: #digital content #takeawaysfrom iab #biggest news


MCB scoops new Winston from Smith and signs screen rights deal

Macmillan Children’s Books has scooped a second Christmas "Winston" title from Alex T Smith and signed a deal for screen rights. Continue reading at The Bookseller

[ The Bookseller | 2020-06-25 10:20:45 UTC ]
More news stories like this | News stories tagged with: #macmillan #screen rights #macmillan children


Librarians and the Power of Social Media

A reader considers how social media has given libraries a new tool for community engagement, outreach, and promotion. Continue reading at Book Riot

[ Book Riot | 2020-06-22 10:32:03 UTC ]
More news stories like this | News stories tagged with: #libraries #community engagement #reader considers


NewFronts 2020 will be overshadowed by COVID-19 and social unrest

The coronavirus and Black Lives Matter will be the elephants in the virtual room when digital publishers make their pitch to advertisers during the NewFronts next week. Continue reading at Advertising Age

[ Advertising Age | 2020-06-19 09:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #social unrest


Two Roads picks up trio of 'glamorous' social histories

Two Roads has acquired three "glamorous social histories": Maiden Voyages by Siân Evans, The Barbizon by Paulina Bren and Kiki Man Ray by Mark Braude. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 18:44:38 UTC ]
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Allen Lane acquires new exploration of social history by Isabel Wilkerson

Allen Lane, an imprint of Penguin UK, will publish Caste: The Lies that Divide Us, an exploration of social history by Isabel Wilkerson.  Continue reading at The Bookseller

[ The Bookseller | 2020-06-17 01:31:24 UTC ]
More news stories like this | News stories tagged with: #penguin uk #allen lane #isabel wilkerson #social history


Amistad Launches #BlackoutBestsellerList on Social Media

Looking to showcase the popularity of Black literature, Amistad Press has launched the hashtag campaign #BlackoutBestsellerList and #BlackPublishingPower in an effort to support the work of Black authors and Black book professionals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #black authors #amistad press


Race, Social Justice Titles Sparked Rise in Sales Last Week

'So You Want to Talk About Race' saw its sales jump by 848% last week over the previous week as a number of other social justice–related titles also saw big sales bumps, helping to drive up total unit sales of print books by 6.8% over the week ended May 30. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #related titles #social justice #week ended #previous week #sales jump


Social Justice Resources for the Book Business

As protests against police violence and in support of marginalized communities continue nationwide, 'PW' has put together a list of social justice resources to aid members of the book business and others in their efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book business #police violence


Why social media is the new virtual live venue

Each year around this time, digital publishers and tech platforms typically announce their content plans for the year ahead. These annual upfront and NewFront pitches are a bid to partner more closely with agencies and advertisers to reassemble audiences across the ever-changing video landscape.... Continue reading at Advertising Age

[ Advertising Age | 2020-05-28 13:42:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #key metric #nfl draft #at-home fitness


Faber scoops social distancing picture book

Faber Children’s is publishing While We Can’t Hug, a picture book that "shows us how to be affectionate while social distancing". Continue reading at The Bookseller

[ The Bookseller | 2020-05-27 00:49:38 UTC ]
More news stories like this | News stories tagged with: #picture book #social distancing #faber children


Social Distancing on the Moors, by Alex Wade

Cultural Cross Sections Alex Wade View inland from the top of Zennor Hill / Courtesy of the author Walking his dogs through the Zennor moors, a writer in Cornwall contemplates the area’s literary history and discovers the ever-growing distance between... Continue reading at World Literature Today

[ World Literature Today | 2020-05-07 13:18:25 UTC ]
More news stories like this | News stories tagged with: #short stories


How Local Literary Communities Can Find Strength During Social Distancing

A local virtual book club strengthens the local literary scene, cultivates a diverse community, and celebrates the power of stories and books. Continue reading at Book Riot

[ Book Riot | 2020-05-06 10:32:17 UTC ]
More news stories like this | News stories tagged with: #book club #social distancing


These children’s books have engaged my kids after a long day in quarantine (and on screens)

“Big Idea,” “The Magical Yet,” “I Am Leonardo da Vinci” and other new books that delight and teach. Continue reading at The Washington Post

[ The Washington Post | 2020-04-30 15:50:46 UTC ]
More news stories like this | News stories tagged with: #big idea #long day