It's not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new ebook from Engagement Labs explores how certain brands are excelling... Continue reading at 'AdWeek'
[ AdWeek | 2017-03-02 00:00:00 UTC ]
Take a look at previous What We’re Reading blogs for more reading inspiration. Hungry Ghosts, by Kevin Jared HoseinI'm thoroughly enjoying Hungry Ghosts, the debut novel by Kevin Jared Hosein, who won the Commonwealth Short Story Prize in 2018, and whom I had the pleasure of hearing read at the... Continue reading at British Council global
[ British Council global | 2023-06-01 06:19:41 UTC ]
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Flaws used to feed their sales but now writers are expected to be saints‘As you get older you realise that all these things – prizes, reviews, advances, readers – it’s all showbiz, and the real action starts with your obituary.”Martin Amis first started spinning in favour of his future... Continue reading at The Guardian
[ The Guardian | 2023-05-27 17:31:09 UTC ]
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Take a look at previous What We’re Reading blogs for more reading inspiration. Hungry Ghosts, by Kevin Jared HoseinI'm thoroughly enjoying Hungry Ghosts, the debut novel by Kevin Jared Hosein, who won the Commonwealth Short Story Prize in 2018, and whom I had the pleasure of hearing read at the... Continue reading at British Council global
[ British Council global | 2023-05-25 16:57:18 UTC ]
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I’m a daily runner. When I run varies, depending on the day’s contours, but I always lace up and head out. Earbuds in, audiobook on, running app ready to track my slow miles along semi-rural roads. Often, I don’t want to go. No matter how much I practice, I find running difficult. When I was […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-08 09:53:23 UTC ]
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The Specialty Graphic Imaging Association (SGIA), a printing industry trade group, announced this week that it has acquired NAPCO Media—the Philadelphia-based B2B publisher of Book Business, Printing Impressions and Publishing Executive, among a handful of other titles—for an undisclosed... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-08 18:53:40 UTC ]
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Lucy Worsley, the historian who wears many hats in more ways than one, reveals how her writing informs the day job—and vice versa. Continue reading at The Bookseller
[ The Bookseller | 2019-03-14 00:00:00 UTC ]
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Mega church pastor Andy Stanley is taking a closer look at the foundation of the Christian faith, reminding readers that the Bible is the product of the church, and not vice versa. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-10 00:00:00 UTC ]
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Thermochromic (or thermochromatic) printing is not new. Using inks that change color with heat, from colorless to colored, or vice versa, is fun, interesting, and appealing. Naturally, such application is popular in packaging and commercial printing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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One of many memorable covers in the long history of MIT Technology Review's various iterations arrived in October of 2012 in the form of a close-up portrait of Apollo 11 moonwalker Buzz Aldrin above the tagline, "You promised me Mars colonies. Instead, I got Facebook." Six years later, we still... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-28 00:00:00 UTC ]
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Just in time for the holiday season, three new books from religion and spirituality publishers are examining how faith can change eating habits, and vice versa. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-04 00:00:00 UTC ]
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Country singer Doug Seegers and Joel Houston of Hillsong Church are among a chorus of authors with new books on how music can influence faith, and vice versa. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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Professor Barbara Oakley's massive online open courses complement her books—and vice versa. Here's how. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
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It's not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new ebook... Continue reading at AdWeek
[ AdWeek | 2017-03-02 00:00:00 UTC ]
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Fungus the Bogeyman and Stick Man are latest book characters to go on the boxAdaptations of children’s and young adult literature are big news right now, both in film and, increasingly, on television. Mockingjay – Part 2, the climax of Lionsgate’s big screen adaptation of Suzanne Collins’ The... Continue reading at The Guardian
[ The Guardian | 2015-11-15 00:00:00 UTC ]
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As booksellers, librarians, and publishers descended on the Javits Center for the first full day of BookExpo America, there was strong early interest across all age ranges and genres, including adult books with YA crossover and vice versa. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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While ebooks are everywhere, electronic textbooks never really caught on, despite their potential to bring immersive learning at a lower cost. Amazon is trying to change that with the Kindle Textbook Creator, a free app from its newly formed Kindle ... Continue reading at Engadget
[ Engadget | 2015-01-23 00:00:00 UTC ]
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Students at MIT, Stanford, and elsewhere are learning to build technology products with user well-being in mind.Facebook sparked outrage this summer when it published results of a study conducted on unwitting users. The study looked at whether people who were shown more positive or negative... Continue reading at Fast Company
[ Fast Company | 2014-11-10 00:00:00 UTC ]
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A literary talent show is about to be aired in Italy, but is television the right place to nurture literary talent?Jonny Geller, agent and joint CEO, Curtis BrownAn X Factor for books is about to launch on Italian TV – it had to be Italian, didn't it? – and you can imagine the literati running... Continue reading at The Guardian
[ The Guardian | 2013-11-16 00:00:00 UTC ]
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The Financial Times will consolidate the multiple print editions it publishes each night into a single, global newspaper in the first half of 2014, using its website for breaking news as the publisher focuses on growth in digital products and perhaps sets the stage for eventual further... Continue reading at Advertising Age
[ Advertising Age | 2013-10-09 00:00:00 UTC ]
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