Social Presence Goes Beyond the Screen

It's not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new ebook from Engagement Labs explores how certain brands are excelling... Continue reading at 'AdWeek'

[ AdWeek | 2017-03-02 00:00:00 UTC ]
News tagged with: #vice versa

Other Publishing stories related to: 'Social Presence Goes Beyond the Screen'


BookCon 2015: Julianne Moore and Brian Selznick: From Screen-to-Page and Page-to-Screen: Star Power in Children’s Book

Actress Julianne Moore and award-winning writer and illustrator Brian Selznick have more in common than writing books for children. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #writing books #award-winning writer #star power #brian selznick #julianne moore


Profiles in Social Media: Has Your Brand Found Its Social Soul Mate?

Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing number #magazine publishing


Sarah Moss on Ghost Walls, Violence Against Women, and Social Structures

Kendra Winchester: Hello, I’m Kendra Winchester. And this is Reading Women, a podcast inviting you to reclaim half the bookshelf by discussing books written by or about women. Today, I’m talking to Sarah Moss about her book Ghost Wall, which is out now in paperback from Picador. Welcome to 2020,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-01-08 09:45:19 UTC ]
More news stories like this | News stories tagged with: #books written #paperback #reclaim half #podcast inviting #kendra winchester #social structures #ghost walls #sarah moss #reading women


These TV Series, Specials and Sporting Events Were 2019’s Most Social

Game of Thrones went out in a blaze of glory, and it did so on social platforms, as well, as Nielsen Social Content Ratings pegged it as the most social primetime TV series of 2019. The HBO drama blew away the competition with an average of 5.329 million social interactions per episode,... Continue reading at AdWeek

[ AdWeek | 2019-12-11 21:10:10 UTC ]
More news stories like this | News stories tagged with: #nielsen #sporting events #tv series #social platforms


Searching for socialism in the Great Society

1960s programs to ease poverty and discrimination were doomed from the start, Amity Shlaes argues. Continue reading at The Washington Post

[ The Washington Post | 2019-12-05 20:42:48 UTC ]
More news stories like this | News stories tagged with: #ease poverty #1960s programs #great society


HarperCollins scoops book from social media stars Irving and dog Max

HarperCollins has acquired “a heartwarming tale” of the friendship between car crash survivor Kerry Irving and Max the Springer Spaniel after their story proved a social media hit. Continue reading at The Bookseller

[ The Bookseller | 2019-11-25 11:02:19 UTC ]
More news stories like this | News stories tagged with: #harpercollins #story proved #springer spaniel #heartwarming tale #dog max


Alexa makes first Faber Social purchase

Faber has won rights to a history of world music, from legendary music producer Joe Boyd, which has been 12 years in the making.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-17 21:35:08 UTC ]
More news stories like this | News stories tagged with: #world music #won rights #alexa makes


Blumhouse bags screen deal for Black Widows

Blumhouse Screen Productions has option optioned film and TV rights to Catherine Quinn’s Black Widows (Orion, 2020) for a "significant five-figure" sum. Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 17:45:38 UTC ]
More news stories like this | News stories tagged with: #significant five-figure #catherine quinn #tv rights #black widows


Lime Pictures to bring Duffy's YA debut to television screens

Lime Pictures has acquired television rights for Malcolm Duffy's young adult debut novel, Me Mam. Me Dad. Me., about a young boy trying to make sense of his mother's abusive relationship. Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 00:42:15 UTC ]
More news stories like this | News stories tagged with: #abusive relationship #malcolm duffy #acquiredtelevision rights #television screens #ya debut #bring duffy #lime pictures


Century triumphs in 14-way auction for memoirs of Anti-Social Behaviour Officer

Century has snapped up the "wickedly-funny and heartbreaking" memoirs of an Anti-Social Behaviour Officer following a major 14-publisher auction. Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 22:25:39 UTC ]
More news stories like this | News stories tagged with: #century triumphs


PWedu’s Christian Publishing Summit: Lessons Learned from Top Christian Social Channels

PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #online immersion #lessons learned


HarperCollins joins PRH in 2019's Social Mobility Employer Index

HarperCollins UK has unveiled new initiatives as part of its ongoing support for The Literacy Project and has joined Penguin Random House UK in a ranking of employers in 2019 who have taken the most action on social mobility in the workplace. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 08:59:21 UTC ]
More news stories like this | News stories tagged with: #harpercollins #penguin random house #social mobility #literacy project #ongoing support #harpercollins uk


Ingram Expands Christian Retail Presence

Ingram Content Group announced Genesis Marketing Group will represent its Christian marketing division, Spring Arbor, effective immediately. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ingram content group #effective immediately #spring arbor


Faber snaps up Sam Knight non-fiction as Amazon triumphs in 19-way auction for screen rights

Faber will publish a major work of non-fiction by New Yorker staff writer Sam Knight, as Amazon Studios options screen rights after a 19-way auction. Continue reading at The Bookseller

[ The Bookseller | 2019-09-20 07:26:12 UTC ]
More news stories like this | News stories tagged with: #major work #screen rights #amazon triumphs #faber snaps


Nielsen Social Content Ratings Bolsters Talent Promotion Measurement via Instagram

The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek

[ AdWeek | 2019-09-19 13:30:21 UTC ]
More news stories like this | News stories tagged with: #nielsen #company added #recent enabling #television shows


Greystone Books to launch socially-conscious children’s list

Greystone Books will launch a UK children’s list which will focus on environmental and inclusive titles next year. Continue reading at The Bookseller

[ The Bookseller | 2019-09-11 17:56:48 UTC ]
More news stories like this | News stories tagged with: #inclusive titles #uk children #greystone books


The social scientists who transformed how we think about race and gender

Anthropologist Franz Boas and his students challenged 20th-century prejudices, Charles King writes. Continue reading at The Washington Post

[ The Washington Post | 2019-08-16 12:46:17 UTC ]
More news stories like this | News stories tagged with: #social scientists


PRH Grupo Editorial buys La Campana to boost Catalan presence

Penguin Random House Grupo Editorial in Spain is reinforcing its presence in Catalan through the acquisition of the independent publisher La Campana. Continue reading at The Bookseller

[ The Bookseller | 2019-08-05 16:55:41 UTC ]
More news stories like this | News stories tagged with: #penguin random house #independent publisher


Small Presses Publish the Revolution at Socialism Conference 2019

Conversation rooted in leftist literature served as the foundation for the 2019 Socialism Conference, held from July 4 through July 7 in Chicago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #conversation rooted