Social Presence Goes Beyond the Screen

It's not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new ebook from Engagement Labs explores how certain brands are excelling... Continue reading at 'AdWeek'

[ AdWeek | 2017-03-02 00:00:00 UTC ]
News tagged with: #vice versa

Other Publishing stories related to: 'Social Presence Goes Beyond the Screen'


BookCon 2015: Julianne Moore and Brian Selznick: From Screen-to-Page and Page-to-Screen: Star Power in Children’s Book

Actress Julianne Moore and award-winning writer and illustrator Brian Selznick have more in common than writing books for children. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #writing books #award-winning writer #star power #brian selznick #julianne moore


Profiles in Social Media: Has Your Brand Found Its Social Soul Mate?

Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing number #magazine publishing


Bologna Children's Book Fair: 'From Page to Screen'

A presentation titled "From Page to Screen" was one of the most popular programs at last week's virtual Bologna Children's Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #children's book #book fair #bologna children


Catherine Steadman of ‘Downton Abbey’ pens another screen-worthy thriller

‘The Disappearing Act’ is a twisty novel that capitalizes on Steadman’s Hollywood experience. Continue reading at The Washington Post

[ The Washington Post | 2021-06-06 12:00:00 UTC ]
More news stories like this | News stories tagged with: #downton abbey #catherine steadman


Deborah Harkness’s Witches, from Page to Screen, by Camille Thompson

Book Reviews Matthew Goode and Teresa Palmer in the TV adaptation of A Discovery of Witches (2018) / IMDB Deborah Harkness’s All Souls trilogy has taken a new life through the Sundance dramatic series, A Discovery of Witches. The novels... Continue reading at World Literature Today

[ World Literature Today | 2021-05-27 13:42:23 UTC ]
More news stories like this | News stories tagged with: #book series #first novel #british literature #great book #hundred years #takes place #current trajectory


High court casts doubt on media companies’ claim of not being responsible for defamatory comments on social media posts

News Corp and Fairfax Media challenge ruling they are liable for defamatory comments on their Facebook postsThe high court has cast doubt on media companies’ claims that they are not responsible for defamatory comments on their social media posts. Fairfax Media and News Corp have taken the... Continue reading at The Guardian

[ The Guardian | 2021-05-18 07:19:27 UTC ]
More news stories like this | News stories tagged with: #news corp #fairfax #royal commission #facebook comments #defamatory material #high court #fairfax media #media companies


Sanjena Sathian’s ‘Gold Diggers’ is a witty social satire with a dash of magic

The debut melts down striving immigrant tales, Old West mythology and madcap thrillers to produce an invaluable new alloy of American literature. Continue reading at The Washington Post

[ The Washington Post | 2021-04-06 12:00:00 UTC ]
More news stories like this | News stories tagged with: #american literature #gold diggers #sanjena sathian


Let’s talk about ‘Starship Troopers’ and other science fiction and fantasy novels that wowed us on screen

Many of our favorite books are better as films. Other times, it’s better to stick with the book. Continue reading at The Washington Post

[ The Washington Post | 2021-02-23 17:17:00 UTC ]
More news stories like this | News stories tagged with: #science fiction #favorite books #fantasy novels


New Regency snaps up Mason's Sorrow and Bliss screen rights

New Regency, the firm behind Oscar winners such as “Birdman” and “12 Years A Slave”, has landed the film and TV rights to Meg Mason's novel Sorrow and Bliss (W&N) at auction. Continue reading at The Bookseller

[ The Bookseller | 2021-02-23 09:20:22 UTC ]
More news stories like this | News stories tagged with: #tv rights #meg mason


Alison Shaw elected Fellow of Academy of Social Sciences

Alison Shaw, c.e.o. of Bristol University Press (BUP), has become the first university press c.e.o. to be elected as a Fellow of the Academy of Social Sciences (AcSS). Continue reading at The Bookseller

[ The Bookseller | 2021-02-18 07:01:09 UTC ]
More news stories like this | News stories tagged with: #university press #social sciences


In Justin Deabler’s ‘Lone Stars,’ a gay teen escapes the suffocating social norms of his Texas hometown

“Lone Stars” is a multigenerational story, told with sincerity, heart and a profound understanding of what it means to hide one’s true self. Continue reading at The Washington Post

[ The Washington Post | 2021-02-10 14:00:00 UTC ]
More news stories like this | News stories tagged with:


Walter Mosley’s new Easy Rawlins book is a masterful mix of mystery and social commentary

Amid its twisty plot, “Blood Grove,” set in 1969 Los Angeles, highlights racial injustice. Continue reading at The Washington Post

[ The Washington Post | 2021-02-05 17:00:00 UTC ]
More news stories like this | News stories tagged with: #social commentary #walter mosley


Warning signs from the Biden-Trump split screen

On Wednesday, President Joe Biden signed a suite of executive orders that transformed US climate-change policy. He mandated a pause on new oil and gas leases of federal land; instituted a major push to replace gas vehicles in the federal fleet with electric ones; directed agencies to eliminate... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-01-29 13:29:22 UTC ]
More news stories like this | News stories tagged with: #publishing platform #ap reports #major outlets #print newspapers #digital operations #rupert murdoch #physical distance #city university


William Boyd’s ‘Trio’ is a rollicking escape from today’s soul-crushing social and political turmoil

Set in Brighton Beach in 1968, the novel follows three characters involved in a wacky film production. Continue reading at The Washington Post

[ The Washington Post | 2021-01-26 13:00:00 UTC ]
More news stories like this | News stories tagged with: #political turmoil #william boyd


Brand safety is a social media issue - and it always will be

Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week

[ Media Week | 2021-01-21 11:38:36 UTC ]
More news stories like this | News stories tagged with: #news publisher #general public #brand safety


Should social media companies alone have the power to ban Donald Trump?

Should the public be represented if digital media has created a new public square? Continue reading at Media Week

[ Media Week | 2021-01-12 14:01:06 UTC ]
More news stories like this | News stories tagged with: #digital media


Kimberly Drew and Jenna Wortham on Social Media, Black Futurity, and the Archive

Writers Kimberly Drew and Jenna Wortham have edited and brought forth to the world Black Futures, a visually-stunning mixed-media anthology that threads together different facets of Black culture and thought by some of today’s most esteemed poets, artists, academics, and creatives. At its heart,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-11 09:49:52 UTC ]
More news stories like this | News stories tagged with: #anthology #literary hub #jenna wortham #kimberly drew


Sourcebooks in a Picture Book Deal With Socially Conscious Alphabet Rockers

A three-book series with illustrator Ashley Evans opens with a picture book based on the Alphabet Rockers' song 'Not Alone.' The post Sourcebooks in a Picture Book Deal With Socially Conscious Alphabet Rockers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-03 21:01:10 UTC ]
More news stories like this | News stories tagged with: #picture book #three-book series #post sourcebooks


Susie Yang’s ‘White Ivy’ is an entertaining character study of a social climber with a secret

Yang’s debut novel owes a debt to Edith Wharton’s “The House of Mirth,” though Ivy Lin is no Lily Bart. Continue reading at The Washington Post

[ The Washington Post | 2020-11-05 16:42:29 UTC ]
More news stories like this | News stories tagged with: #debut novel #edith wharton #white ivy #susie yang