It's not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new ebook from Engagement Labs explores how certain brands are excelling... Continue reading at 'AdWeek'
[ AdWeek | 2017-03-02 00:00:00 UTC ]
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It's not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new ebook... Continue reading at AdWeek
[ AdWeek | 2017-03-02 00:00:00 UTC ]
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Actress Julianne Moore and award-winning writer and illustrator Brian Selznick have more in common than writing books for children. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-31 00:00:00 UTC ]
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Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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These new books center the efforts of Harriet Tubman, Abraham Lincoln, and Hubert Humphrey to better the lives of the underprivileged and underrepresented. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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The CEOs of Meta, Snap, Discord, X and TikTok testified at a high-stakes Senate Judiciary Committee hearing on child exploitation online. During the hearing, Mark Zuckerberg, Evan Spiegel, Jason Citron, Linda Yaccarino and Shou Chew spent nearly four hours being grilled by lawmakers about their... Continue reading at Engadget
[ Engadget | 2024-02-01 13:31:01 UTC ]
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The Mexican book chamber's commission on sustainability and issues in diversity has gained traction, according to officials at a session at the Guadalajara Book Fair. The post At Guadalajara: Mexico’s Publishers Promote Sustainability, Social Responsibility appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-04 14:25:42 UTC ]
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The ghost story is one of the most vibrant modes in U.S. American literature today. But why are ghost stories still relevant? Continue reading at Book Riot
[ Book Riot | 2023-10-26 10:35:00 UTC ]
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Novelist Cindy Fazzi says authors interested in addressing the great issues of the day should avoid preaching and focus on telling a good story. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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Victor LaValle’s 2017 literary horror novel, The Changeling, contains another book at its center: Maurice Sendak’s children’s tale Outside Over There. In Sendak’s story, goblins steal a neglected baby while “Papa is away at sea,” replacing her with a child made of ice. In LaValle’s novel, rare... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-07 08:37:37 UTC ]
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As more Quebecers come to libraries for services not found on the shelf, some librarians are calling for Montreal to follow the lead of other Canadian cities and hire social workers. Continue reading at CBC
[ CBC | 2023-07-10 08:00:00 UTC ]
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The Presence of the Past in Good Night, Irene: A Conversation with Luis Alberto Urrea, by Renee H. Shea Interviews [email protected] Fri, 05/26/2023 - 13:30 The author’s mother, Phyllis Irene McLaughlinAward-winning writer Luis Alberto Urrea... Continue reading at World Literature Today
[ World Literature Today | 2023-05-26 18:30:53 UTC ]
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BuzzFeed News' closure represents the struggles of news media, but larger, the mismanagement of digital media properties in a world of consolidation. Continue reading at Digiday
[ Digiday | 2023-04-24 04:01:00 UTC ]
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Several books with religious themes are headed to the silver screen this year, including ‘Left Behind: Rise of the Antichrist,’ ‘Jesus Revolution,’ and ‘Are You There God? It’s Me, Margaret.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
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Growing up, the library was not just Amanda Oliver’s favorite place but also her “first beloved destination, first embodied center… it was absolutely sacred.” However, soon after Oliver began her career as a librarian at a Title I school and then in the D.C. public library system, she witnessed... Continue reading at Electric Literature
[ Electric Literature | 2023-01-05 12:00:00 UTC ]
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Fluctuating return-to-work policies, supply chain issues, and shifts in consumer spending were some of the ongoing issues publishing faced in 2022. And then there was the fallout from the decision by Judge Florence Pan that blocked Penguin Random House's purchase of Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
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The Internet is getting weird again. Twitter’s recent stumbles under new ownership have surprisingly shined a quick light on the world of federated and decentralized social networking services, like Mastodon. These services are peer-to-peer or community-run networks, depending on the... Continue reading at PC World
[ PC World | 2022-11-30 11:45:00 UTC ]
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The Fall of Tess Gunty (I speak of Autumn, not ruination) continues apace with news that the Indiana author’s much-ballyhooed debut novel The Rabbit Hutch—the story of a group of residents of a low-income housing community in a fictional Indiana town over the course of one sweltering summer—has... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-29 16:36:13 UTC ]
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Hearst wants to find a way to shorten the time between discovering a product, learning more about it and ultimately buying it. Continue reading at Digiday
[ Digiday | 2022-10-31 04:01:00 UTC ]
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Life Studies is Robert Lowell’s best-known and most influential book. It won the National Book Award for poetry in 1960. I read it in 1962 and I hated it. In a shallow way, my dislike was a matter of social class. I said aloud to Lowell’s book, “Yeah, I had a grandfather, too.” Like my […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-13 08:57:28 UTC ]
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The internet did not cause the insurrection. But it enabled it. The technology of any age in human history shapes the culture of that time. With the advent of agriculture and farming tools, humans developed stationary civilizations and abandoned thousands of years of itinerancy. The printing... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-07 08:59:43 UTC ]
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