It's not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new ebook from Engagement Labs explores how certain brands are excelling... Continue reading at 'AdWeek'
[ AdWeek | 2017-03-02 00:00:00 UTC ]
In 2009, the number of self-published books released in the US exceeded the number of new titles from conventional publishers for the first time in history. Now, a similar pattern is emerging overseas. Until recently, costly transatlantic shipping, different trim sizes and business models, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this