Social Presence Goes Beyond the Screen

It's not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new ebook from Engagement Labs explores how certain brands are excelling... Continue reading at 'AdWeek'

[ AdWeek | 2017-03-02 00:00:00 UTC ]
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Greystone Books to launch socially-conscious children’s list

Greystone Books will launch a UK children’s list which will focus on environmental and inclusive titles next year. Continue reading at The Bookseller

[ The Bookseller | 2019-09-11 17:56:48 UTC ]
More news stories like this | News stories tagged with: #uk children #greystone books


The social scientists who transformed how we think about race and gender

Anthropologist Franz Boas and his students challenged 20th-century prejudices, Charles King writes. Continue reading at The Washington Post

[ The Washington Post | 2019-08-16 12:46:17 UTC ]
More news stories like this | News stories tagged with: #social scientists


PRH Grupo Editorial buys La Campana to boost Catalan presence

Penguin Random House Grupo Editorial in Spain is reinforcing its presence in Catalan through the acquisition of the independent publisher La Campana. Continue reading at The Bookseller

[ The Bookseller | 2019-08-05 16:55:41 UTC ]
More news stories like this | News stories tagged with: #penguin random house #independent publisher


Small Presses Publish the Revolution at Socialism Conference 2019

Conversation rooted in leftist literature served as the foundation for the 2019 Socialism Conference, held from July 4 through July 7 in Chicago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
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See-Saw Films acquires screen rights to Oseman’s Heartstopper

Production company See-Saw Films has optioned the screen rights to Alice Oseman’s Heartstopper series of YA graphic novels. Continue reading at The Bookseller

[ The Bookseller | 2019-07-11 11:08:58 UTC ]
More news stories like this | News stories tagged with: #screen rights


How American music became both a reflection and an instrument of social change

Jon Meacham and Tim McGraw’s “Songs of America” looks at music’s role in our nation’s history. Continue reading at The Washington Post

[ The Washington Post | 2019-07-10 13:53:10 UTC ]
More news stories like this | News stories tagged with: #social change #american music


Neil Gaiman's 'Sandman' reportedly headed to the small screen

Author Neil Gaiman's beloved comic book series "The Sandman" is headed to the small screen. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-07-01 20:44:47 UTC ]
More news stories like this | News stories tagged with: #comic book #small screen #neil gaiman #reportedly headed


Neil Gaiman’s ‘Sandman’ reportedly headed to the small screen

Author Neil Gaiman's beloved comic book series "The Sandman" is headed to the small screen. Warner Bros. TV is set to produce a live-action series for Netflix based on Gaiman's influential comic books, according to unnamed sources cited by the Hollywood Reporter, who describe it as the most... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-07-01 20:05:00 UTC ]
More news stories like this | News stories tagged with: #comic book #hollywood reporter #live-action series #warner bros #small screen #reportedly headed #neil gaiman


This Social Marketing Platform Is on Pace to Become the Largest Sports Content Publisher by Year-End

A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek

[ AdWeek | 2019-06-27 14:00:59 UTC ]
More news stories like this | News stories tagged with: #content publisher


The new Kindle Oasis adjusts its screen color to the time of day

Finding the perfect reading light can be a challenge, no matter the time of day. Amazon's latest Kindle Oasis comes with a new color adjustable front light that can switch from cool to warm hues as the day progresses. Adjustable lighting isn't a new... Continue reading at Engadget

[ Engadget | 2019-06-19 13:00:00 UTC ]
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Digital Publishing: To Stop Misinformation From Spreading, Journalists Shouldn’t Fall Down the Social Media Rabbit Hole

By this point, the phrase “fake news” has become as ubiquitous in newsrooms as “election night pizza.” It’s a term Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-19 07:00:42 UTC ]
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Fortnite emerges as a social media platform for Gen Z

A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits... Continue reading at Advertising Age

[ Advertising Age | 2019-06-10 14:30:00 UTC ]
More news stories like this | News stories tagged with: #long-term commitment #senior director


Digiday Research: Social platforms are for brand awareness, not traffic, say publishers

Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday

[ Digiday | 2019-06-10 04:02:14 UTC ]
More news stories like this | News stories tagged with: #brand awareness #social platforms #publishers appeared #digiday research


Research project sees students hand over social media details

Employers who ask to see your Facebook page during an interview aren't breaking the law, but they could be crossing a line. Continue reading at Stuff

[ Stuff | 2019-06-08 17:00:00 UTC ]
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How I Got My Toddler Back On Books After She Got A Taste Of Screen Time

I want my kid to treasure that magical reading time as much as I did growing up. Continue reading at The Huffington Post

[ The Huffington Post | 2019-06-06 15:39:29 UTC ]
More news stories like this | News stories tagged with: #screen time


Social media pages for Dominican Republic resort vanish after woman claims violent attack

The pages were flooded with angry comments from users wondering why the resort hasn’t responded to the woman’s claims. The social media accounts for an all-inclusive resort chain in the Dominican Republic have vanished after a woman’s Facebook post about an alleged attack in January at one of... Continue reading at Fast Company

[ Fast Company | 2019-05-31 08:15:10 UTC ]
More news stories like this | News stories tagged with: #facebook post #dominican republic #angry comments


BookExpo 2019: Little Hippo Bridges Screen and Page

Every day a new headline admonishes us to minimize our children’s screen time and encourage them to play with a real toy or, more importantly, read a real book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #real book #screen time


'Call their bluff': Shut down social media platforms, ex-Facebook adviser urges

A former Facebook adviser is urging governments around the world to shut down social media platforms until they can be reformed. Continue reading at CBC

[ CBC | 2019-05-28 14:17:44 UTC ]
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Doctored video of US House Speaker Nancy Pelosi shows social media giants ill-prepared for 2020

A doctored video showing the US House Speaker "slurring" her words doesn't violate Facebook standards. Continue reading at Stuff

[ Stuff | 2019-05-25 05:42:55 UTC ]
More news stories like this | News stories tagged with: #house speaker #doctored video


A doctored video of Nancy Pelosi shows social media giants ill-prepared for 2020

Hours after House Speaker Nancy Pelosi addressed a conference Wednesday, a distorted video of the California Democrat’s conversation began spreading across the internet. The manipulated clip, slowed to make Pelosi sound as if she were slurring her words, racked up millions of views on... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-25 00:10:00 UTC ]
More news stories like this | News stories tagged with: #manipulated clip #california democrat #distorted video #conference wednesday #doctored video