Social Presence Goes Beyond the Screen

It's not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new ebook from Engagement Labs explores how certain brands are excelling... Continue reading at 'AdWeek'

[ AdWeek | 2017-03-02 00:00:00 UTC ]
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J.K. Rowling's New Book Is About A Content Creator Murdered By 'Social Justice Warriors'

In a none-too-subtle defense of her real-life opinions, Rowling centered "The Ink Black Heart" on a YouTuber who's stabbed to death for their transphobic work. Continue reading at The Huffington Post

[ The Huffington Post | 2022-09-01 17:21:08 UTC ]
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Media measurement uncertainty—tracking TV, social and digital

How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age

[ Advertising Age | 2022-08-10 12:08:43 UTC ]
More news stories like this | News stories tagged with: #media companies #nielsen

Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
More news stories like this | News stories tagged with: #top line #linear tv #nielsen

Booker Prize Looks to Boost Social Media With a Book Club Contest

The 'Booker Prize Book Club Challenge' will be won by a book club that produces the most impressive social media for the shortlist. The post Booker Prize Looks to Boost Social Media With a Book Club Contest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-13 23:04:06 UTC ]
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‘Tragically ugly’ school textbook causes social media outcry in China

Education ministry orders publisher to rectify illustrations of children deemed inappropriateChina’s education ministry has ordered a state-owned publisher to rectify a school textbook that went viral owing to what social media users described as “tragically ugly” and inappropriate depictions of... Continue reading at The Guardian

[ The Guardian | 2022-05-30 09:20:38 UTC ]
More news stories like this | News stories tagged with: #education ministry

Ukrainians stranded at Pearson Airport forced to rely on the kindness of strangers on social media

A lack of information from the federal government has forced some Ukrainians fleeing the war to turn to social media for help when they land at Toronto's Pearson Airport. Continue reading at CBC

[ CBC | 2022-05-12 09:00:00 UTC ]
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Midge Decter, social critic and leader of neoconservative movement, dies at 94

She was a longtime contributor of Commentary magazine, where her husband Norman Podhoretz was editor. Continue reading at The Washington Post

[ The Washington Post | 2022-05-09 20:57:00 UTC ]
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Marketing: A Social Media ‘Read-Along’ With HarperCollins

Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
More news stories like this | News stories tagged with: #post marketing #don winslow #tandem collective #harpercollins

London Book Fair: Ukraine’s Presence at the Trade Show

Two programming events at London Book Fair will have particular bearing on Russia's aggression in Ukraine. The post London Book Fair: Ukraine’s Presence at the Trade Show appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-30 18:35:17 UTC ]
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Do libraries need social workers on staff? Some librarians say yes

As London Public Library in southwestern Ontario commits to adding a full-time addiction and mental health specialist to its staff, experts say more social work training and support is exactly what urban libraries need. Continue reading at CBC

[ CBC | 2022-03-16 19:33:18 UTC ]
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Samsung’s new Galaxy Book laptops get better webcams and brighter screens

Samsung may be best known for its Galaxy phones, TVs and household appliances, but I think its laptops deserve more recognition. At MWC 2022 today, the company unveiled the next generation of its Galaxy Book series of PCs. Last year’s models brought vibrant AMOLED panels while maintaining... Continue reading at Engadget

[ Engadget | 2022-02-27 18:00:01 UTC ]
More news stories like this | News stories tagged with: #main gripe #battery life #april 1st #book series

Titles Take a Spiritual Account of Social Media

New books from religion publishers are examining the emotional toll social media can take on users, but also the ways that online engagement has the potential to strengthen one’s faith. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-23 05:00:00 UTC ]
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Books To Screen Edition: Literary Agents’ and Rights Directors’ Film Deals

Publishers and literary agents report their books to film deals, and the year ahead already is a standout for film and television adaptations. The post Books To Screen Edition: Literary Agents’ and Rights Directors’ Film Deals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-11 15:09:04 UTC ]
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The Guardian view on social media’s metaverse: it may remain science fiction | Editorial

The online virtual reality experience that almost every tech giant today wishes to commercially exploit may not catch onIn the 1992 sci-fi dystopia Snow Crash, the author Neal Stephenson imagined a bleak 21st century where the collapse of the global economy had seen governments fall and their... Continue reading at The Guardian

[ The Guardian | 2022-02-07 19:11:48 UTC ]
More news stories like this | News stories tagged with: #global economy #wireless internet #gig economy #microsoft announced #mark zuckerberg #virtual worlds #science fiction

Southern New Mexico digital marketing firm reports big growth, aims to increase national presence

Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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MUP launches audiobook pilot to help with student 'screen fatigue'

Manchester University Press (MUP) has launched an audiobook pilot programme, following claims students with 'screen fatigue' are increasingly turning to the format. Continue reading at The Bookseller

[ The Bookseller | 2022-01-13 00:08:43 UTC ]
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Trailblazing Black feminist and social critic bell hooks dies at 69

She wrote more than 30 books, drawing on history, politics and her own life while examining race, class and gender in America. Continue reading at The Washington Post

[ The Washington Post | 2021-12-15 17:25:58 UTC ]
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Harris joins HoZ as social media executive

Paige Harris is to join Head of Zeus, taking up the role of social media executive next year. Continue reading at The Bookseller

[ The Bookseller | 2021-12-08 06:17:20 UTC ]
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Kathleen Stock: ‘On social media, the important thing is to show your tribe that you have the right morals’

Continuing our series looking behind the headlines of 2021, we speak to the philosophy professor who resigned from Sussex University after protests over her views on gender and transgender rightsGaza bookseller Samir Mansour: ‘It was shocking to realise I was a target’When Kathleen Stock opens... Continue reading at The Guardian

[ The Guardian | 2021-12-05 10:00:51 UTC ]
More news stories like this | News stories tagged with: #important thing #make sense #bookseller