Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-30 00:00:00 UTC ]
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In an effort to shrink federal bureaucracy by cutting spending, President-elect Donald Trump and his administration reportedly intend to eliminate the National Endowments for the Humanities and the Arts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-19 00:00:00 UTC ]
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Pearson's c.e.o. John Fallon has been forced to defend his position after admitting the company "got it wrong" last year, resulting in revisions to its 2017 forecast and dividend, and the withdrawal of its ambitious £800m profit target for 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-01-19 00:00:00 UTC ]
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The educational publisher Pearson has warned of an "unprecedented" fall in sales in the US. Continue reading at BBC News
[ BBC News | 2017-01-18 00:00:00 UTC ]
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Specs Who Michele Promaulayko Current gig Editor in chief of Cosmopolitan and editorial director of Seventeen Previous gig Editor in chief, Yahoo Health Twitter @michprom Age 46 Adweek: Right around the time that you were named editor of Cosmopolitan, E! began filming a docuseries about... Continue reading at AdWeek
[ AdWeek | 2017-01-18 00:00:00 UTC ]
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Novelist Jenny Colgan deactivated her Twitter account this weekend after her Guardian review of The Secret Lives of the Amir Sisters by Nadiya Hussain, ghostwritten by Ayisha Mailk, sparked angry reactions on social media. Continue reading at The Bookseller
[ The Bookseller | 2017-01-17 00:00:00 UTC ]
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Charting the importance of proper and timely metadata, Nielsen Book's twin studies from the US and UK markets may be motivational updates for publishers. The post Nielsen Book Releases New UK and US Metadata Reports appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-17 00:00:00 UTC ]
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Results filed at Companies House show that turnover at the Cengage Learning EMEA business for the year to end March 2016 rose 1.7% to £49m, up from £48.2m the previous year. However profit dropped from £4.2m to £3.8m. Continue reading at The Bookseller
[ The Bookseller | 2017-01-11 00:00:00 UTC ]
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On Tuesday evening, BuzzFeed chose to publish 35 pages of documents about President-elect Donald Trump. Those documents contain, as BuzzFeed reported, "memos written over a period of months, [including] specific, unverified and potentially unverifiable allegations of contact between Trump... Continue reading at AdWeek
[ AdWeek | 2017-01-11 00:00:00 UTC ]
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Monica Crowley, a conservative columnist and TV personality who was chosen by President-elect Trump for a high-ranking communications role at the National Security Council, departing Trump Tower in December. Continue reading at The New York Times
[ The New York Times | 2017-01-10 00:00:00 UTC ]
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The Wiley's Dummies brand veteran will oversee LPG's 14 imprints and divisions serving the school/library and trade markets, effective January 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-05 00:00:00 UTC ]
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Waterstones, Blackwell’s, Stanfords and independent booksellers have all reported strong Christmas book sales, with titles such as Five on Brexit Island and the GCHQ Puzzle Book proving hits with customers. Continue reading at The Bookseller
[ The Bookseller | 2017-01-05 00:00:00 UTC ]
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Joe Wicks was the bestselling author in print on Amazon's UK website last year, according to the internet giant’s 2016 Trends Report. Continue reading at The Bookseller
[ The Bookseller | 2017-01-04 00:00:00 UTC ]
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Publisher of Variety, WWD partners with Rockbridge Growth Equity to share digital expertise. The post Penske Media Corporation Buys Into Robb Report appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-04 00:00:00 UTC ]
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With ebook libraries, Amazon Prime Reading and the plethora of online services available putting free publications in your various devices, it's a wonder that people still pay any money for books anymore. But a new website called Honest Few is found... Continue reading at Engadget
[ Engadget | 2016-12-25 00:00:00 UTC ]
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Overall sales for Bath-based publisher Parragon Books were down £3m year-on-year to £58.6m in the 12 months ending 31st March 2016, according to results filed at Companies House. Continue reading at The Bookseller
[ The Bookseller | 2016-12-25 00:00:00 UTC ]
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Welcome to Atlanta Business Chronicle’s “Meet the C-Suite,” where each week we will feature one of the city’s most high profile c-level executives. This week meet Derek Burns, founder and CEO of Atlanta-based Beer Book. Name: Derek Burns Company: Beer Book Title: Founder, CEO Headquarters:... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2016-12-23 00:00:00 UTC ]
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Brit + Co and Mindbodygreen are seeing early success in using Facebook Live to drive people to pay for how-to courses. Brit + Co’s recent Facebook Live with a handlettering expert drove 180 pre-registrations for its class -- four times the usual average. Meanwhile, Mindbodygreen has been hosting... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
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Following widespread outcry after the publisher announced it was ending its relationship with unions, fresh talks suggest a new agreement is in the offingIn what is being widely interpreted as a management climbdown, Penguin Random House, the world’s biggest publisher, has resumed talks with... Continue reading at The Guardian
[ The Guardian | 2016-12-21 00:00:00 UTC ]
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After losses of almost €556 million, Italy's book publishing market grew in 2015 and 2016 for the first time since 2010, according to the Italian Publishers Association. The post Market Report: Modest Growth in Italy’s Publishing Sector appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-19 00:00:00 UTC ]
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English PEN has reported a deficit of close to £90,00 in its annual report for the year ending 31st March 2016, describing it as "a challenging year". Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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