Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-30 00:00:00 UTC ]
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Meet the 2017 Folio: Eddie & Ozzie Award Finalists

For more than 20 years, the Eddie & Ozzie Awards have recognized excellence in magazine editorial and design. Take a look at this year's finalists. The post Meet the 2017 Folio: Eddie & Ozzie Award Finalists appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-09-01 00:00:00 UTC ]
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At This Year’s Frankfurt Rights Meeting: ‘Change Is the New Constant’

In its 31st year, Buchmesse's annual Rights Meeting on 'Book Fair Tuesday' focuses on Asian licensing, social media, and a burgening audio market. The post At This Year’s Frankfurt Rights Meeting: ‘Change Is the New Constant’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-31 00:00:00 UTC ]
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Usborne apologises after puberty book sparks social media backlash

Usborne Publishing has apologised and will revise the content of one its books after it suggested that girls have breasts “to look grown-up and attractive”. Growing Up for Boys was published in 2013 but readers have only recently voiced their outrage for the children’s guide to puberty on... Continue reading at The Bookseller

[ The Bookseller | 2017-08-30 00:00:00 UTC ]
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Amazon slashes Whole Foods prices; supermarket shares plummet

Online retailer Amazon is to slash prices at US supermarket chain Whole Foods Market Inc in a move which could threaten supermarket rivals. Continue reading at The Bookseller

[ The Bookseller | 2017-08-26 00:00:00 UTC ]
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Global Publishing Leaders 2017: Arnoldo Mondadori Editore S.p.A

Mondadori operates five trade publishing houses: Edizioni Mondadori, Giulio Einaudi editore, Edizioni Piemme, Sperling & Kupfer (which includes the Frassinelli brand), and Rizolli Libri. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sperling kupfer #edizioni piemme #edizioni mondadori #mondadori operates


New York Times pulls YA novel from bestseller list after reports of fake sales

Lani Sarem’s Handbook for Mortals was taken off the No 1 spot after fellow YA authors, sceptical of ‘a book that no one has heard of’, uncovered a pattern of strategic preordersA young adult novel has been removed from the No 1 position on the New York Times bestseller lists, after detective... Continue reading at The Guardian

[ The Guardian | 2017-08-25 00:00:00 UTC ]
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Global Publishing Leaders 2017: De Agostini Editore

Italy’s De Agostini S.p.A. is a family-owned international group, founded in 1901 and controlled by B&D Holding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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What Are Book Cover Designers and Editors Earning? The Freelance Reality

Ninety-five percent of freelance pros at the Reedsy Marketplace have worked for the Big Five. Now we know more about what they're making. The post What Are Book Cover Designers and Editors Earning? The Freelance Reality appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-19 00:00:00 UTC ]
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Ad Age Wake-Up Call: Changes Ahead for Social Media Video Ads, and Other News to Know Today

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age

[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Reports: Russian Censorship Is Being Intensified; Translated Work Examined

As an American author and her Russian publisher reveal, literary censorship is ongoing, and reports indicate that Moscow is increasing its efforts. The post Reports: Russian Censorship Is Being Intensified; Translated Work Examined appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-17 00:00:00 UTC ]
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W F Howes bolsters editorial team to meet audiobook demand

Audiobook and large print publisher W F Howes is boosting its editorial team to “bolster” its acquisitions programme. Continue reading at The Bookseller

[ The Bookseller | 2017-08-10 00:00:00 UTC ]
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Meet the 2017 Folio: 100

From content connoisseurs to dynamic disruptors, marketing masters, revenue generators, and visionaries—the Folio: 100 intersects consumer, b-to-b, regional, enthusiast and association publishing—big and small. The post Meet the 2017 Folio: 100 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-08-04 00:00:00 UTC ]
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Former Vanity Fair editor's diaries to W&N

Tina Brown, former editor-in-chief of Condé Nast magazine Vanity Fair, is publishing her diaries from eight years in the job with Weidenfeld & Nicolson. Continue reading at The Bookseller

[ The Bookseller | 2017-08-04 00:00:00 UTC ]
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Judith Jones, editor who discovered Julia Child, dead at 93

Judith Jones, a consummate literary editor who helped revolutionize American cuisine by publishing Julia Child and other groundbreaking cookbook authors, worked for decades with John Updike and Anne... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2017-08-02 00:00:00 UTC ]
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Wiley launches content sharing across 1,700 journals

Publisher John Wiley has launched a content sharing initiative across its research portfolio, following a successful four-month trial run earlier this year. Continue reading at The Bookseller

[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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Religion Deals Report: July 2017

ABC News correspondent Linsey Davis is bringing her first book to Zonderkidz, Sounds True nabbed a book by former death row inmate turned magician Damien Echols, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-26 00:00:00 UTC ]
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Wicks dominates print in Amazon Summer Trends report

Joe Wicks has claimed three spots on a ranking of Amazon’s top 10 bestselling print books, in a list dominated by non-fiction and lifestyle titles. Continue reading at The Bookseller

[ The Bookseller | 2017-07-26 00:00:00 UTC ]
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ACE reports show libraries help older people

New research from Arts Council England has explored the “important contribution” public libraries make to the well-being of older people. Continue reading at The Bookseller

[ The Bookseller | 2017-07-21 00:00:00 UTC ]
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Report: Howard Mittman Departs Condé Nast | Industry Notes

The Pioneer Woman doubles distribution after successful debut, W magazine adds a pair of big names, and more... The post Report: Howard Mittman Departs Condé Nast | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-07-20 00:00:00 UTC ]
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The Internationalist Viewpoint: A Report on ‘The Business of Books’

'A brutal pattern has become firmly established,' reads the new Frankfurt Book Fair Business Club white paper on the international industry. The post The Internationalist Viewpoint: A Report on ‘The Business of Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-07-17 00:00:00 UTC ]
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