Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-30 00:00:00 UTC ]
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Featuring sessions on food waste, health, and conservation, Buchmesse's cookbook-focused area has a busy schedule of events planned again this year. The post Frankfurt Book Fair: Gourmet Gallery Serves Enjoyment and Social Awareness appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-29 00:00:00 UTC ]
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“What a difference a year makes,” said Book Industry Study Group (BISG) chair Maureen McMahon, president of Kaplan Publishing, convening its annual general meeting in New York on 25th September. Continue reading at The Bookseller
[ The Bookseller | 2017-09-28 00:00:00 UTC ]
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The Book Industry Study Group devoted a large portion of its annual meeting held Monday to supply chain issues, with the relatively new phenomenon of third party resellers on Amazon being able to win buy buttons an issue panelists expressed particular concern about. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-26 00:00:00 UTC ]
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Sir Peter Bazalgette’s independent review into the Creative Industries has been released, revealing that the sector could be worth £128.4 billion to the UK economy by 2025 if a “sector deal” can be done between the government and the industry. Continue reading at The Bookseller
[ The Bookseller | 2017-09-23 00:00:00 UTC ]
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Nikesh Shukla and literary agent Julia Kingsford have launched Kickstarter appeal to fund The Good Journal, with further plans for an affiliated agencyAfter selling more than 50,000 copies and being named the British public’s favourite book of 2016, the success of anthology The Good Immigrant... Continue reading at The Guardian
[ The Guardian | 2017-09-22 00:00:00 UTC ]
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For publishers that are trying to drive revenue through commerce, figuring out where Facebook fits into their strategies has been a challenge. The post ‘Social is a black hole’: Commerce-focused publishers have a Facebook problem appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-22 00:00:00 UTC ]
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As its name suggests, SSAP is the go-to publisher in China for scholarly titles in the humanities and social sciences. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Group that pledges to introduce cocaine on prescription has gathered more new Facebook fans than AfD or Merkel’s CDUA German political party that promises to legalise drink driving, introduce cocaine on prescription and kidnap Turkey’s president is winning the social media race ahead of... Continue reading at The Guardian
[ The Guardian | 2017-09-21 00:00:00 UTC ]
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Barnes & Noble chairman Len Riggio gave new company CEO Demos Parneros his firm support, calling Parneros "the perfect fit" to help the company grow its top line and improve profits. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-19 00:00:00 UTC ]
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Edinburgh University Press has reported a 12% rise in sales for the year to end July 2017, to £3.22m. Continue reading at The Bookseller
[ The Bookseller | 2017-09-18 00:00:00 UTC ]
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Transworld has shared an extract of the new Dan Brown novel Origin to build anticipation of the book's release in three weeks' time on 3rd October. Continue reading at The Bookseller
[ The Bookseller | 2017-09-15 00:00:00 UTC ]
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Viola Hayden is to join Little, Brown Book Group as commissioning editor at Sphere Fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-09-14 00:00:00 UTC ]
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The Daily Beast and Wall Street Journal veteran will become the magazine's 18th editor-in-chief. The post Time Taps Ed Felsenthal, Digital Editor, to Succeed Nancy Gibbs as EIC appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-14 00:00:00 UTC ]
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Weidenfeld & Nicolson has appointed Lettice Franklin as commissioning editor. Continue reading at The Bookseller
[ The Bookseller | 2017-09-14 00:00:00 UTC ]
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Nancy Gibbs steps down from Time Magazine, Garage taps a new editor-in-chief, and more... The post Dan Bigman, Veteran Business Editor, Joins Chief Executive Group | People On the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-13 00:00:00 UTC ]
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Mark Warren, formerly an editor at 'Esquire,' has been named v-p and executive editor of the Random House imprint, effective October 16. At little Random, he will be acquiring nonfiction, with a focus on politics and history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-13 00:00:00 UTC ]
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Nina Garcia will be the new editor in chief of Elle, Hearst said Tuesday. Garcia will succeed Robbie Myers, whose exit from Elle was announced on Monday. “Nina is the ultimate Elle woman — her life is incredibly full, she’s curious about everything and she’s passionate about fashion, beauty,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-13 00:00:00 UTC ]
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Bookshops contribute £1.9bn to the UK economy every year and pay 11 times more corporation tax than Amazon, according to statistics published in a new report commissioned by the Booksellers Association. Continue reading at The Bookseller
[ The Bookseller | 2017-09-12 00:00:00 UTC ]
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Due to declining ebook sales and a major drop-off in mass market, sales of adult books and children's books were down in April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-11 00:00:00 UTC ]
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Sales were strong across much of the country this past summer, and the attitude going into the fall is positive, according to a survey of more than 15 independent bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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