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Today’s consumers expect access to content, whenever and however they want, putting media and publishing companies under extreme pressure to meet this demand cost-effectively. Faced with diminishing revenues from traditional advertising and subscriptions they must find new ways to drive revenue... Continue reading at 'Digiday'
[ Digiday | 2018-07-11 00:00:00 UTC ]
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#traditional advertising
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For publishers that are trying to drive revenue through commerce, figuring out where Facebook fits into their strategies has been a challenge. The post ‘Social is a black hole’: Commerce-focused publishers have a Facebook problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-09-22 00:00:00 UTC ]
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The growing brand is looking well beyond its magazine to drive revenue. The post Domino Adopts An Omnichannel Mindset appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2017-03-15 00:00:00 UTC ]
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Publisher to boost American presence and ‘devolve’ power from London baseThe Independent is to ramp up its presence in the US as it becomes the latest news publisher to look across the Atlantic to drive revenue and readership. After the publisher imposed brutal staff cuts following the closure... Continue reading at 'The Guardian'
[ The Guardian | 2016-06-03 00:00:00 UTC ]
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