Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-30 00:00:00 UTC ]
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Digiday Research: 33 percent of European publishers report layoffs to support the pivot to video

European publishers are twice as likely as U.S. publishers to have laid off staff or plan to do so to support their pivots to video. The post Digiday Research: 33 percent of European publishers report layoffs to support the pivot to video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-23 00:00:00 UTC ]
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'O, the Oprah Magazine' Finds Its Favorite Books in the New Socially-Conscious Zeitgeist

Longtime publishing industry editor turned 'O' books editor Leigh Haber explains the method behind the Favorite Books of 2017 list at Oprah's magazine. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-22 00:00:00 UTC ]
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Ambitious $317 Million NYPL Renovation Plan Detailed in First Public Meeting

In the first public hearing on the plan to renvovate the historic Stephen A. Schwarzman main library, NYPL officials promised to the concerns and desires of their constituents. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-21 00:00:00 UTC ]
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Small indie publishers report booming sales

In a sector that has struggled elsewhere, figures for 60 of the smallest players in the UK industry show sales up 79% in the last yearIndependent publishers have unleashed a boom in sales, according to new research. Latest figures from Inpress, which works with 60 of the smallest players in the... Continue reading at The Guardian

[ The Guardian | 2017-11-20 00:00:00 UTC ]
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Magazine Brands Credit Video for Increased Social Engagement

Numbers show that consumer attraction to sight, sound and motion is undeniable. The post Magazine Brands Credit Video for Increased Social Engagement appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-11-20 00:00:00 UTC ]
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The Koch brothers have reportedly put up $550m to buy Time Inc – why?

The rightwing billionaires are believed to be backing Meredith’s bid for the renowned media group but it is not the most obvious move for the brothersThe Koch brothers don’t usually court media attention so why are the rightwing billionaire businessmen suddenly so interested in Time Inc, the... Continue reading at The Guardian

[ The Guardian | 2017-11-17 00:00:00 UTC ]
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Facebook Is Adding Highlighted Shares to Video Insights for Pages

Facebook's Video Insights for Pages is welcoming a new feature Wednesday: Highlighted Shares. The social network said in a Facebook Media blog post that Highlighted Shares will offer publishers more information about how other Facebook pages are sharing their videos. Highlighted Shares will list... Continue reading at AdWeek

[ AdWeek | 2017-11-16 00:00:00 UTC ]
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BrandPost: Technology that Helps Meet Financial Customers Needs

Today, the financial services industry is expected to provide anytime, anywhere customer service to help meet its clients’ needs.Contact center agents are on the front lines and expected to deliver a seamless experience across every channel, every time. Advanced technology is changing the way... Continue reading at PC World

[ PC World | 2017-11-15 00:00:00 UTC ]
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Digital Publishers Find Shared Purpose at W3C Publishing Summit

Publishers, librarians, and digital leaders gathered in San Francisco last week for the W3C Publishing Summit. Participants stressed the pressing need for a common digital standard and looked to the future of digital publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-13 00:00:00 UTC ]
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Women-Only Social Club The Wing Launches a Bi-Annual Print Magazine

The Wing, a women's-only social club and co-working space with locations in Manhattan, is the latest brand beloved by millennials to embrace the printed word. Launching this week, No Man's Land is a bi-annual print magazine created by The Wing with an editorial team including writers and... Continue reading at AdWeek

[ AdWeek | 2017-11-13 00:00:00 UTC ]
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Radhika Jones to succeed Graydon Carter as Vanity Fair editor, sources say

New York Times reports appointment of own employee to Conde Nast titleSources tell Guardian Hollywood Reporter’s Janice Min among candidatesRadhika Jones, editorial director of the books department at the New York Times, will succeed Graydon Carter as editor of Vanity Fair, sources with... Continue reading at The Guardian

[ The Guardian | 2017-11-12 00:00:00 UTC ]
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Sexual harassment reported by over half in trade survey

Just over half of the 388 respondents to The Bookseller’s survey on sexual harassment within the book industry said they have experienced harassment, with 54% of women and 34% of men stating that they had suffered abuse. Continue reading at The Bookseller

[ The Bookseller | 2017-11-10 00:00:00 UTC ]
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Time Warner, AT&T deal contingent on CNN sale: report

AT&T’s proposed $85-billion purchase of Time Warner Inc., which owns CNN, HBO and Warner Bros. studios, is encountering resistance from the U.S. Department of Justice. For months, the Dallas telecommunications giant has been confidently predicting that it would finalize the takeover of Time... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-11-09 00:00:00 UTC ]
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Welsh-language novels 'enjoying golden age' despite reported sales decline

Despite news this week that sales had fallen dramatically, the Welsh Books Council’s chief says that the sector is showing real growthThe head of the Welsh Books Council (WBC) has hailed a “golden age for the Welsh-language novel” despite reports of a dramatic decline in sales.BBC Cymru Fyw... Continue reading at The Guardian

[ The Guardian | 2017-11-03 00:00:00 UTC ]
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ST report on Waterstones sale 'sensible enough', says Daunt

A story in yesterday's Sunday Times reporting that N M Rothschild corporate financiers have been asked by Waterstones owner Alexander Mamut to explore a £250m sale of the chain has been described as "sensible enough" by the chain's m.d. James Daunt. Continue reading at The Bookseller

[ The Bookseller | 2017-10-31 00:00:00 UTC ]
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Tracy Behar Named Publisher, Editor-in-Chief of New Little, Brown Imprint

The new, as yet unnamed imprint at Little, Brown and Company will be devoted to health, lifestyle, psychology, and science, Little, Brown senior v-p and publisher Reagan Arthur has announced. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-30 00:00:00 UTC ]
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Vanity Fair's hunt for an editor is a litmus test for the post-Weinstein world

As sexual harassment accusations sweep through many industries, the selection of a new editor has become a prism through which to read a changing landscapeThe publishing industry guessing game over who will assume Vanity Fair’s leadership role from long-serving superstar editor Graydon Carter... Continue reading at The Guardian

[ The Guardian | 2017-10-28 00:00:00 UTC ]
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Translation-Exchange Partnerships: Leading Publishers Share Their Experiences

In a Publishing Perspectives Talk at Frankfurt Book Fair, the chiefs of Gallimard Jeunesse, Bloomsbury Publishing, and the Quarto Group join Kalimat’s Bodour to discuss their translation-exchange partnerships.   By Porter Anderson, Editor-in-Chief | @Porter_Anderson Kalimat: ‘Proud of These... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-28 00:00:00 UTC ]
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CEBR’s executive summary of the Bookselling Britain report

The Centre for Economics & Business Research (CEBR) sums up the highlights from its Bookselling Britiain report, commissioned by the Booksellers Association, which assesses bricks-and-mortar booksellers' contribution to the UK economy. Continue reading at The Bookseller

[ The Bookseller | 2017-10-27 00:00:00 UTC ]
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Bookselling Britain report reveals retailers’ challenges

Bricks-and-mortar booksellers have an extra weapon in their arsenal when it comes to persuading the UK government of the importance of addressing the “unfair” playing field on which they and rival online retailer Amazon operate, after a report released today by the Centre for Economics &... Continue reading at The Bookseller

[ The Bookseller | 2017-10-27 00:00:00 UTC ]
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