#top line

Publishing news tagged with #top line

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Nielsen Expands OOH Panel in Push for Complete U.S. Household Coverage

Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Top line The company's OOH reporting system currently monitors 44 markets, and Nielsen's expansion will now... Continue reading at 'AdWeek'

[ AdWeek | 2024-02-01 20:46:18 UTC ]
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14 free tools: Obscure yet helpful software from Adobe, Microsoft, and more

Many of the biggest software makers are known for their expensive, but nevertheless popular purchase programs. Yet many of these companies also offer free software with some surprisingly useful features. Yes, even giants like Adobe and Microsoft! This article will introduce you to these... Continue reading at 'PC World'

[ PC World | 2023-07-19 12:30:00 UTC ]
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Nielsen Regains National Accreditation After 2021 Suspension

Just a few short weeks after Nielsen CEO David Kenny told Adweek the company was "making real progress" on earning back its accreditation status, the Media Rating Council lifted its suspension imposed in 2021. Top line The MRC first stripped Nielsen's accreditation of its national ratings in... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-17 15:00:00 UTC ]
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VideoAmp Hires Former Nickelodeon Exec as First CMO as Measurement Wars Continue

Measurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space. Top line There's been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The... Continue reading at 'AdWeek'

[ AdWeek | 2023-03-09 17:32:38 UTC ]
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Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at 'AdWeek'

[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying

Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at 'AdWeek'

[ AdWeek | 2021-09-21 14:38:25 UTC ]
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AI startup Boomy looks to turn the music industry on its ear

Music publishers have been on a spending spree in recent years, buying the catalogs and copyrights for songs of famous musicians at a frantic pace. Last December, Universal Music Publishing Group bought up Bob Dylan’s entire discography in a deal estimated at more than $300 million. Similarly,... Continue reading at 'Engadget'

[ Engadget | 2021-08-22 16:00:37 UTC ]
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Riggio Backs Parneros at B&N Annual Meeting

Barnes & Noble chairman Len Riggio gave new company CEO Demos Parneros his firm support, calling Parneros "the perfect fit" to help the company grow its top line and improve profits. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-09-19 00:00:00 UTC ]
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Hachette Book Group Sees Revenue Up Over 12% in Q3

The 12.9% gain in the quarter at HBG USA excludes results from the Perseus publishing group, which Hachette bought in March. HBG CEO Michael Piestsch said the purchase had a "sizable" and "positive" impact on the house's top line. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top line