Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Top line The company's OOH reporting system currently monitors 44 markets, and Nielsen's expansion will now... Continue reading >> [ Source: AdWeek | 2024-02-01 20:46:18 UTC ]
Many of the biggest software makers are known for their expensive, but nevertheless popular purchase programs. Yet many of these companies also offer free software with some surprisingly useful features. Yes, even giants like Adobe and Microsoft! This article will introduce you to these... Continue reading >> [ Source: PC World | 2023-07-19 12:30:00 UTC ]
Just a few short weeks after Nielsen CEO David Kenny told Adweek the company was "making real progress" on earning back its accreditation status, the Media Rating Council lifted its suspension imposed in 2021. Top line The MRC first stripped Nielsen's accreditation of its national ratings in... Continue reading >> [ Source: AdWeek | 2023-04-17 15:00:00 UTC ]
Measurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space. Top line There's been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The... Continue reading >> [ Source: AdWeek | 2023-03-09 17:32:38 UTC ]
Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading >> [ Source: AdWeek | 2022-07-21 14:50:01 UTC ]
Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading >> [ Source: AdWeek | 2021-09-21 14:38:25 UTC ]
Music publishers have been on a spending spree in recent years, buying the catalogs and copyrights for songs of famous musicians at a frantic pace. Last December, Universal Music Publishing Group bought up Bob Dylan’s entire discography in a deal estimated at more than $300 million. Similarly,... Continue reading >> [ Source: Engadget | 2021-08-22 16:00:37 UTC ]
Barnes & Noble chairman Len Riggio gave new company CEO Demos Parneros his firm support, calling Parneros "the perfect fit" to help the company grow its top line and improve profits. Continue reading >> [ Source: Publishers Weekly | 2017-09-19 00:00:00 UTC ]
The 12.9% gain in the quarter at HBG USA excludes results from the Perseus publishing group, which Hachette bought in March. HBG CEO Michael Piestsch said the purchase had a "sizable" and "positive" impact on the house's top line. Continue reading >> [ Source: Publishers Weekly | 2016-11-10 00:00:00 UTC ]