#top line

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Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at 'AdWeek'

[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying

Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at 'AdWeek'

[ AdWeek | 2021-09-21 14:38:25 UTC ]
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AI startup Boomy looks to turn the music industry on its ear

Music publishers have been on a spending spree in recent years, buying the catalogs and copyrights for songs of famous musicians at a frantic pace. Last December, Universal Music Publishing Group bought up Bob Dylan’s entire discography in a deal estimated at more than $300 million. Similarly,... Continue reading at 'Engadget'

[ Engadget | 2021-08-22 16:00:37 UTC ]
More news stories like this | News stories tagged with: #publishing group #copyright law #youtube videos #top line #moving forward #user base #michael jackson


Riggio Backs Parneros at B&N Annual Meeting

Barnes & Noble chairman Len Riggio gave new company CEO Demos Parneros his firm support, calling Parneros "the perfect fit" to help the company grow its top line and improve profits. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-09-19 00:00:00 UTC ]
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Hachette Book Group Sees Revenue Up Over 12% in Q3

The 12.9% gain in the quarter at HBG USA excludes results from the Perseus publishing group, which Hachette bought in March. HBG CEO Michael Piestsch said the purchase had a "sizable" and "positive" impact on the house's top line. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2016-11-10 00:00:00 UTC ]
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